I am Paula S. Pace, a Senior Graphic Designer specialized in Branding and Communication. I lead brand development, identity creation, and the development of brand manuals, overseeing end-to-end branding projects for luxury and corporate clients. With more than twenty years of experience in design studios and marketing/BTL agencies, I manage both in-house and external accounts, delivering complete institutional communication across campaigns, editorial design, signage, web, and social media content. I also work as an independent consultant for SMEs and NGOs, and I have cultivated a strong interest in the cosmetics, architecture, and luxury branding spaces. I value collaboration, mentoring teams, and creating coherent, enduring brand identities. In my spare time I practice yoga and am drawn to wellness and natural living.

Paula S. Pace

I am Paula S. Pace, a Senior Graphic Designer specialized in Branding and Communication. I lead brand development, identity creation, and the development of brand manuals, overseeing end-to-end branding projects for luxury and corporate clients. With more than twenty years of experience in design studios and marketing/BTL agencies, I manage both in-house and external accounts, delivering complete institutional communication across campaigns, editorial design, signage, web, and social media content. I also work as an independent consultant for SMEs and NGOs, and I have cultivated a strong interest in the cosmetics, architecture, and luxury branding spaces. I value collaboration, mentoring teams, and creating coherent, enduring brand identities. In my spare time I practice yoga and am drawn to wellness and natural living.

Available to hire

I am Paula S. Pace, a Senior Graphic Designer specialized in Branding and Communication. I lead brand development, identity creation, and the development of brand manuals, overseeing end-to-end branding projects for luxury and corporate clients. With more than twenty years of experience in design studios and marketing/BTL agencies, I manage both in-house and external accounts, delivering complete institutional communication across campaigns, editorial design, signage, web, and social media content.

I also work as an independent consultant for SMEs and NGOs, and I have cultivated a strong interest in the cosmetics, architecture, and luxury branding spaces. I value collaboration, mentoring teams, and creating coherent, enduring brand identities. In my spare time I practice yoga and am drawn to wellness and natural living.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Senior Graphic Designer at Tipológica/BDC
January 1, 2001 - Present
Studio focused on Institutional Image and Branding. Develop communication strategies, design and production of all institutional graphic pieces. Manage accounts internally and with external agencies for top marketing/BTL work. Deliver complete institutional communication: campaigns, editorial design, signage, outdoor media, web, and social content.
Director of Institutional Image at Lili's Atelier (Cerise Suisse)
January 1, 2024 - October 23, 2025
Company focused on medical cosmetics development. Lead Institutional Image, communication strategies, brand and sub-brand design, brand manuals, product design, naming, labels, merchandising, brochures, and social media.
Director of Image and Communications at Yamila Mora I Luxury Beauty
December 31, 2022 - October 23, 2025
Direction of Image and Communications. Develop marketing and promotional strategies, website design and development, social media marketing, team coordination, online positioning, and campaigns to attract new audiences. Online academy development and educational materials.
Director of Image and Communications at Swiss Beauty Argentina / Swiss Beauty International
January 1, 2022 - October 23, 2025
Development of Brand Manual, Identity Manual, Procedural Manual, brand positioning, strategy development, and production of communication pieces. Team coordination.
Independent Consultant at Self-employed / Independent Consultant
December 31, 2022 - October 23, 2025
Advising SMEs and NGOs in institutional communication and branding strategies.
Lecturer / University Professor at FADU UBA (Cátedra Yantorno)
January 1, 2006 - October 23, 2025
Lectures in Diseño III (Design III) for 3rd year, including workshops with around 35 students, theoretical classes, and practical projects.
Senior Graphic Designer at Grupo Yantorno
January 1, 2001 - October 23, 2025
Development of corporate image projects, design and production of graphic pieces, account management, production and quality control for clients such as Holdec, Homaq, Hawk, Bolsa de Comercio de Bs. As., FIAB, and FIIA Federation.
Graphic Designer at Estudio Hache. Impresores. Editores
January 1, 1998 - October 23, 2025
Design, development and production of books, magazines, catalogs, and outdoor posters.
Graphic Designer at Impresos Macri
January 1, 1995 - October 23, 2025
Design, prepress, original assembly, and quality control.

Education

Graphic Design at FADU, Universidad de Buenos Aires
January 11, 2030 - October 23, 2025

Qualifications

Yoga Instructor Certification
January 11, 2030 - October 23, 2025

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Healthcare