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Hi, I’m Shristi Somya, a Salesforce Marketing Cloud specialist with over 5 years of experience in architecting and delivering high-impact marketing solutions. I focus on Marketing Cloud, Sales and Service Cloud administration, blending strategic thinking with hands-on technical expertise to deliver scalable campaigns and customer journeys. I’ve led multi-channel implementations across industries, from retail to logistics, and I excel at data-driven personalization, automation, and CRM integration. I thrive in Agile environments and enjoy turning complex requirements into practical, measurable results for clients.…Hi, I’m Shristi Somya, a Salesforce Marketing Cloud specialist with over 5 years of experience in architecting and delivering high-impact marketing solutions. I focus on Marketing Cloud, Sales and Service Cloud administration, blending strategic thinking with hands-on technical expertise to deliver scalable campaigns and customer journeys. I’ve led multi-channel implementations across industries, from retail to logistics, and I excel at data-driven personalization, automation, and CRM integration. I thrive in Agile environments and enjoy turning complex requirements into practical, measurable results for clients.

Shristi Somya

Brand Designer, Product Designer, Content Creator, +2

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Hi, I’m Shristi Somya, a Salesforce Marketing Cloud specialist with over 5 years of experience in architecting and delivering high-impact marketing solutions. I focus on Marketing Cloud, Sales and Service Cloud administration, blending strategic thinking with hands-on technical expertise to deliver scalable campaigns and customer journeys. I’ve led multi-channel implementations across industries, from retail to logistics, and I excel at data-driven personalization, automation, and CRM integration. I thrive in Agile environments and enjoy turning complex requirements into practical, measurable results for clients.…Hi, I’m Shristi Somya, a Salesforce Marketing Cloud specialist with over 5 years of experience in architecting and delivering high-impact marketing solutions. I focus on Marketing Cloud, Sales and Service Cloud administration, blending strategic thinking with hands-on technical expertise to deliver scalable campaigns and customer journeys. I’ve led multi-channel implementations across industries, from retail to logistics, and I excel at data-driven personalization, automation, and CRM integration. I thrive in Agile environments and enjoy turning complex requirements into practical, measurable results for clients.

Available to hire

Hi, I’m Shristi Somya, a Salesforce Marketing Cloud specialist with over 5 years of experience in architecting and delivering high-impact marketing solutions. I focus on Marketing Cloud, Sales and Service Cloud administration, blending strategic thinking with hands-on technical expertise to deliver scalable campaigns and customer journeys.

I’ve led multi-channel implementations across industries, from retail to logistics, and I excel at data-driven personalization, automation, and CRM integration. I thrive in Agile environments and enjoy turning complex requirements into practical, measurable results for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Marketing Cloud Developer at MetroMax Group

February 1, 2025 - October 23, 2025

Develop and execute marketing automation strategies for clients across HVAC, retail (Ramraj), and logistics (GIP, Prime 3PL). Design, implement, and optimize customer journeys for lead nurturing, retention, and re-engagement. Set up and manage WhatsApp messaging and SMS automation using SFMC and third-party integrations. Enhance email performance by leveraging Einstein Send Time Optimization (STO) for AI-driven send-time predictions. Develop automated workflows to qualify and nurture MQL leads through SFMC and CRM integrations. Implement AMPscript, SSJS, and personalization techniques to create dynamic and customized content for targeted campaigns.

Sr. Consultant at SKSIFY Industry Pvt Ltd

July 1, 2024 - October 23, 2025

Lead Salesforce Marketing Cloud implementations for major clients, including Lululemon. Design and execute data extensions, journeys, and automations to launch multi-channel campaigns. Conduct A/B testing and create dynamic rules for targeted email marketing. Implement advanced segmentation strategies and personalized content to increase engagement and conversion rates. Analyze campaign performance and provide actionable insights to optimize future campaigns. Integrate Marketing Cloud with Advertising Studio for synchronized social and email marketing efforts. Deliver comprehensive Salesforce Marketing Cloud solutions tailored to client needs. Train clients on best practices and utilize Interaction Studio to track real-time customer interactions.

Sr. Consultant at HCL Technology

April 1, 2023 - October 23, 2025

Managed Salesforce Marketing Cloud configurations and customizations for Singapore Life Ltd. Developed workflows, reports, and dashboards to enhance marketing campaign effectiveness. Integrated Marketing Cloud with Sales Cloud to provide a seamless customer experience. Implemented lead nurturing campaigns to increase sales pipeline and revenue. Conducted regular audits to ensure data accuracy and compliance. Utilized Personalization Builder to deliver highly personalized content.

Consultant at Wipro Technology

March 1, 2022 - October 23, 2025

Implemented Salesforce Marketing Cloud solutions for Dell Technology. Focused on developing and managing complex customer journeys and automations. Enhanced customer engagement through targeted email campaigns and dynamic content. Implemented Marketing Cloud for targeted customer communication and engagement. Analyzed marketing metrics to identify areas for improvement and provided strategic recommendations. Leveraged Social Studio to manage and optimize social media marketing efforts.

Consultant at Accenture Technology

October 1, 2020 - October 23, 2025

Worked on Salesforce Marketing Cloud projects for JP Morgan Chase Bank. Developed email-to-case workflows and configured Salesforce to meet marketing requirements. Implemented automated email campaigns to enhance customer communication. Created custom dashboards to provide real-time insights into marketing performance. Conducted training sessions for end-users to ensure effective use of Salesforce Marketing Cloud features. Integrated Mobile Studio to extend marketing reach through SMS and push notifications.