Hi, I’m Michael Chapman, a Digital Marketing / Web Content Specialist based in Nanaimo, BC. I plan and implement paid ad campaigns across Meta, Google, and Spotify; manage social media accounts for VIU’s future students; oversee digital marketing budgets; and train and supervise student marketing teams. I also research and test new tools and strategies to improve results, and support recruitment for in-person and online events. As a freelance Web Content Writer / Blogger and former SEO/PPC specialist for Real Estate Web Masters, I create search-optimized content, manage blogs, advise on SEO and social media best practices, and build and manage PPC campaigns. I enjoy turning complex ideas into clear, accessible content and helping teams achieve measurable online results.

Michael Chapman

Hi, I’m Michael Chapman, a Digital Marketing / Web Content Specialist based in Nanaimo, BC. I plan and implement paid ad campaigns across Meta, Google, and Spotify; manage social media accounts for VIU’s future students; oversee digital marketing budgets; and train and supervise student marketing teams. I also research and test new tools and strategies to improve results, and support recruitment for in-person and online events. As a freelance Web Content Writer / Blogger and former SEO/PPC specialist for Real Estate Web Masters, I create search-optimized content, manage blogs, advise on SEO and social media best practices, and build and manage PPC campaigns. I enjoy turning complex ideas into clear, accessible content and helping teams achieve measurable online results.

Available to hire

Hi, I’m Michael Chapman, a Digital Marketing / Web Content Specialist based in Nanaimo, BC. I plan and implement paid ad campaigns across Meta, Google, and Spotify; manage social media accounts for VIU’s future students; oversee digital marketing budgets; and train and supervise student marketing teams. I also research and test new tools and strategies to improve results, and support recruitment for in-person and online events.

As a freelance Web Content Writer / Blogger and former SEO/PPC specialist for Real Estate Web Masters, I create search-optimized content, manage blogs, advise on SEO and social media best practices, and build and manage PPC campaigns. I enjoy turning complex ideas into clear, accessible content and helping teams achieve measurable online results.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Vancouver Island University
January 1, 2022 - Present
Plan and implement paid ad campaigns on Meta, Google, and Spotify; manage social media accounts for VIU's future students; oversee digital marketing budget; train and supervise student marketing team; research/test new tools and strategies; support recruitment for in-person and online events.
Web Content Writer / Blogger at Freelance
January 1, 2022 - Present
Conduct research on assigned topics; write original content based on SEO and accessibility best practices; edit and refine content; styles include blog posts, web content pages, articles, how-to guides and reviews.
SEO Manager at Real Estate Web Masters
December 1, 2021 - October 23, 2025
Managing SEO / PPC team (5 people); continually improving processes & testing new programs; consulting on top, enterprise-level projects; creating & presenting interactive webinars on topics related to digital marketing (SEO, PPC, etc.).
SEO & PPC Specialist at Real Estate Web Masters
February 1, 2019 - October 23, 2025
Creating search engine optimized (SEO) website content; contributing regular blog posts to client & corporate blogs; consulting on best practices for SEO, social media & content marketing; building & managing multiple pay-per-click campaigns in Google Ads.

Education

Bachelor of Arts, History & Creative Writing at Vancouver Island University
January 1, 2004 - January 1, 2009
TESOL Certification at Maximo Nivel, Cusco, Peru
January 1, 2009 - October 23, 2025
Publishing Certificate at Ryerson University, Toronto, ON
January 1, 2010 - January 1, 2012
Digital Marketing Specialist at Vancouver Island University
January 1, 2022 - October 23, 2025

Qualifications

Google Ads Search Certification
January 11, 2030 - October 23, 2025
Google Ads Display Certification
January 11, 2030 - October 23, 2025
Google Analytics Certification
January 11, 2030 - October 23, 2025
HubSpot Content Marketing Certification
January 11, 2030 - October 23, 2025
Fundamentals of Recruiting Marketing
January 11, 2030 - October 23, 2025
Micro credential - Managing multiple client projects simultaneously
January 11, 2030 - October 23, 2025

Industry Experience

Real Estate & Construction, Software & Internet, Education, Professional Services, Media & Entertainment