Available to hire
Hi, I am Nyanna D. Williams, a digital marketing specialist based in Cincinnati, OH with 4+ years of professional and volunteer experience in social media management, brand strategy, and digital advertising. I help brands connect with their audiences through authentic content and data-driven campaigns.
I thrive on crafting engaging content that speaks to audiences and turning strategy into tangible impact across digital platforms. Known for my creativity and attention to detail, I bring ideas to life across digital channels and collaborate with teams to drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Digital Marketing Specialist at Medpace, Inc.
August 1, 2022 - PresentManaged multi-channel recruitment campaigns (Google Ads, Facebook/Meta, and website) to optimize recruitment funnels and maximize ROI on monthly budgets over $100k. Developed advertising budgets and SEO strategies for clinical trial recruitment. Collaborated with a 13-member digital marketing team to design organic and paid media campaigns, resulting in a 30% increase in patient recruitment. Generated campaign reports using Looker Studio and Google Analytics to inform stakeholders and optimize performance. Created branded patient recruitment and advocacy materials with Canva and Adobe Creative Cloud. Designed and launched clinical trial websites in Webflow, applying foundational UX principles to ensure usability and accessibility.
Digital Marketing Manager at Drizzle Digital, LLC
October 1, 2025 - October 23, 2025Developed and executed strategic initiatives to boost brand awareness and drive customer engagement for 5 hotel clients. Curated branded Instagram, Facebook, TikTok, and LinkedIn content, achieving 1M+ views and a 250% increase in followers over 3 years. Leveraged market research, consumer insights, and branding strategies to position brands for growth and foster loyalty. Produced reels and graphics aligning with each client's identity using Canva and Adobe CC. Designed, managed, and launched email campaigns via Mailchimp and Travelclick GMS. Tracked metrics, presented KPI analyses to clients, and recommended optimizations. Implemented project management workflows using Slack, CoSchedule, and Asana to ensure timely delivery across multiple client projects.
Digital Marketing Specialist at Priority Press, Inc.
January 1, 2022 - October 23, 2025Established an online sales platform by listing products on Amazon through Amazon Seller Central. Implemented marketing strategies to create an accessible, 24/7 storefront and improved site usability. Collaborated with the marketing team to enhance accessibility and usability of merchandise. Used Google Analytics and SEO best practices to increase traffic by 50%.
Digital Marketing Associate at Autistic POC Fund
May 1, 2021 - October 23, 2025Supported the Autistic POC Fund by creating content to inform potential donors and grant recipients about the foundation. Grew the organization's Instagram presence by 20% in two months. Generated social media content across two channels to maintain a cohesive online brand identity supporting the foundation's mission. Pitched, developed, and produced content resulting in a 20% increase in Instagram followers within two months.
Education
Bachelor's of Arts in Sociology with Minor in Marketing & Spanish at Miami University
January 11, 2030 - October 23, 2025Qualifications
Industry Experience
Healthcare, Non-Profit Organization, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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