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I'm Rebecca, a communications leader with 15+ years guiding multi-channel content and employee engagement for public sector and professional services. I specialize in strategic storytelling, building trusted narratives around cybersecurity, privacy, and digital transformation, and driving growth through compelling, data-informed content. Whether leading cross-functional teams remotely or partnering with government and municipal stakeholders, I create content engines powered by SEO, analytics, and AI tools to boost visibility, trust, and pipeline growth. In my free time, I mentor writers and develop educational campaigns that empower communities to engage with complex topics.…I'm Rebecca, a communications leader with 15+ years guiding multi-channel content and employee engagement for public sector and professional services. I specialize in strategic storytelling, building trusted narratives around cybersecurity, privacy, and digital transformation, and driving growth through compelling, data-informed content. Whether leading cross-functional teams remotely or partnering with government and municipal stakeholders, I create content engines powered by SEO, analytics, and AI tools to boost visibility, trust, and pipeline growth. In my free time, I mentor writers and develop educational campaigns that empower communities to engage with complex topics.

Rebecca Christoforidis

Content Strategist, Marketing Strategist, Creative Director, +1

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I'm Rebecca, a communications leader with 15+ years guiding multi-channel content and employee engagement for public sector and professional services. I specialize in strategic storytelling, building trusted narratives around cybersecurity, privacy, and digital transformation, and driving growth through compelling, data-informed content. Whether leading cross-functional teams remotely or partnering with government and municipal stakeholders, I create content engines powered by SEO, analytics, and AI tools to boost visibility, trust, and pipeline growth. In my free time, I mentor writers and develop educational campaigns that empower communities to engage with complex topics.…I'm Rebecca, a communications leader with 15+ years guiding multi-channel content and employee engagement for public sector and professional services. I specialize in strategic storytelling, building trusted narratives around cybersecurity, privacy, and digital transformation, and driving growth through compelling, data-informed content. Whether leading cross-functional teams remotely or partnering with government and municipal stakeholders, I create content engines powered by SEO, analytics, and AI tools to boost visibility, trust, and pipeline growth. In my free time, I mentor writers and develop educational campaigns that empower communities to engage with complex topics.

Available to hire

I’m Rebecca, a communications leader with 15+ years guiding multi-channel content and employee engagement for public sector and professional services. I specialize in strategic storytelling, building trusted narratives around cybersecurity, privacy, and digital transformation, and driving growth through compelling, data-informed content.

Whether leading cross-functional teams remotely or partnering with government and municipal stakeholders, I create content engines powered by SEO, analytics, and AI tools to boost visibility, trust, and pipeline growth. In my free time, I mentor writers and develop educational campaigns that empower communities to engage with complex topics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Content Marketing Manager at GHD

May 1, 2025 - October 23, 2025

Directed multi-channel content strategy that increased web traffic by 20% and platform adoption by 15%. Authored cyber security and data-privacy content positioning GHD Digital as a trusted voice in government technology. Built AI-driven editorial workflow using ChatGPT, Semrush, and HubSpot to scale production and improve quality. Ghostwrote executive LinkedIn articles, blogs, and press releases to amplify brand authority. Created analytics dashboards linking content performance to leads and sales opportunities.

Content & Product Marketing Manager at Gradient MSP

November 1, 2022 - October 23, 2025

Produced and marketed cybersecurity podcasts and article series for MSP audiences. Wrote SEO-optimized blogs and campaign copy around ransomware, data protection, and compliance. Partnered with product teams to translate technical innovations into customer-facing stories and sales collateral. Built AI-driven editorial workflow to scale production and improve quality; collaborated on GTM assets and campaigns.

Content Lead at Go Logistics

November 1, 2021 - October 23, 2025

Designed and executed full-funnel content strategy unifying messaging and brand presence across all platforms. Collaborated with Peel Region’s Cybercrime Division on educational webinars for fraud prevention. Launched national campaigns supporting product awareness and community engagement. Established and managed social media presence across all platforms.

Creative Content Writer at FCTO

February 1, 2021 - October 23, 2025

Edited and produced newsletters, corporate features, and external communications with emphasis on clarity, grammar, and storytelling. Mentored and managed freelance writers while maintaining editorial standards for fintech communications. Developed a series of interviews featuring charities across Canada focusing on youth homelessness as part of a national initiative connected to Hockey Helps the Homeless. Collaborated on scripts for year-end client and partner messages, reinforcing the company’s purpose and values.

Independent Contractor - Marketing Consultant & Financial Advisor at Independent Contractor

December 31, 2018 - October 23, 2025

Delivered content strategy and campaign execution for fintech, logistics, and SMB sectors. Researched and wrote long-form content and articles for NetCents, translating blockchain topics into accessible narratives. Created multi-channel assets, including websites, newsletters, and digital campaigns aligned to client growth goals. Served as a licensed Financial Advisor with London Life, providing financial planning and communications support.

Marketing & Communications Specialist at IRIS Power

February 28, 2010 - October 23, 2025

Coordinated marketing communications, oversaw corporate communications, events, and campaigns across Canada and the United States. Designed marketing collateral, webinars, and publications, and managed annual conferences. Built educational campaigns to raise product awareness and supported community engagement.

Senior Content Marketing Manager at GHD Digital

May 1, 2025 - October 23, 2025

Directed multi-channel content strategy; improved web traffic by 20% and platform adoption by 15%. Authored cyber security and data-privacy content positioning GHD Digital as a trusted voice in government tech. Partnered with AMO and cybersecurity experts to deliver educational webinars on data protection and compliance. Built an AI-driven editorial workflow using ChatGPT, Semrush, and HubSpot to scale production and improve quality. Ghostwrote executive LinkedIn articles, blogs, and press releases to amplify brand authority. Created analytics dashboards linking content performance to leads and sales opportunities.

Content Lead at Gradient MSP

November 1, 2022 - October 23, 2025

Produced and marketed cybersecurity and MSP content; led multi-channel campaigns and aligned messaging across platforms.

Content Lead at Go Logistics

November 1, 2021 - October 23, 2025

Designed and executed a full-funnel content strategy that unified messaging and brand presence across all platforms. Collaborated on fraud-prevention education with Peel Region Police Cyber Crime Division. Launched national campaigns to raise product awareness and community engagement. Established and managed social media presence across platforms.

Creative Content Writer at FCTO

February 1, 2021 - October 23, 2025

Edited and produced newsletters, corporate features, and external communications with emphasis on clarity and storytelling. Mentored freelance writers while maintaining editorial standards for fintech communications. Created interview vignette series featuring charity initiatives across Canada focused on youth homelessness, as part of a national initiative connected to Hockey Helps the Homeless. Collaborated on scripts for year-end client videos and community partners, reinforcing company purpose and values.

Marketing Consultant & Financial Advisor at Independent Contractor

December 31, 2018 - October 23, 2025

Delivered content strategy and campaign execution for fintech, logistics, and SMB clients; conducted research and wrote long-form content and articles for NetCentics, a cryptocurrency company, translating blockchain and fintech topics into accessible narratives for investors and general audiences. Created multi-channel assets aligned to client growth goals.

Marketing & Communications Specialist at IRIS Power

February 1, 2010 - October 23, 2025

Coordinated marketing communications for North American market; oversaw corporate communications, events, and campaigns; designed marketing collateral to enhance brand visibility and customer engagement.