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I'm a Marketing Automation and CRM Specialist with 5 years of experience helping enterprises design and execute multi-channel campaigns. I specialize in leveraging Salesforce, HubSpot, Marketo, and Klaviyo to optimize lead generation, nurture journeys, and maximize ROI.\nI excel at integrating platforms, analyzing data to uncover actionable insights, and delivering measurable results through scalable automation. I thrive in cross-functional teams and love building personalized, data-driven engagement that aligns marketing with business goals.…I'm a Marketing Automation and CRM Specialist with 5 years of experience helping enterprises design and execute multi-channel campaigns. I specialize in leveraging Salesforce, HubSpot, Marketo, and Klaviyo to optimize lead generation, nurture journeys, and maximize ROI.\nI excel at integrating platforms, analyzing data to uncover actionable insights, and delivering measurable results through scalable automation. I thrive in cross-functional teams and love building personalized, data-driven engagement that aligns marketing with business goals.

Farman Ali

Marketing Automation Specialist, Marketer, Growth Marketer, +2

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I'm a Marketing Automation and CRM Specialist with 5 years of experience helping enterprises design and execute multi-channel campaigns. I specialize in leveraging Salesforce, HubSpot, Marketo, and Klaviyo to optimize lead generation, nurture journeys, and maximize ROI.\nI excel at integrating platforms, analyzing data to uncover actionable insights, and delivering measurable results through scalable automation. I thrive in cross-functional teams and love building personalized, data-driven engagement that aligns marketing with business goals.…I'm a Marketing Automation and CRM Specialist with 5 years of experience helping enterprises design and execute multi-channel campaigns. I specialize in leveraging Salesforce, HubSpot, Marketo, and Klaviyo to optimize lead generation, nurture journeys, and maximize ROI.\nI excel at integrating platforms, analyzing data to uncover actionable insights, and delivering measurable results through scalable automation. I thrive in cross-functional teams and love building personalized, data-driven engagement that aligns marketing with business goals.

Available to hire

I’m a Marketing Automation and CRM Specialist with 5 years of experience helping enterprises design and execute multi-channel campaigns. I specialize in leveraging Salesforce, HubSpot, Marketo, and Klaviyo to optimize lead generation, nurture journeys, and maximize ROI.\nI excel at integrating platforms, analyzing data to uncover actionable insights, and delivering measurable results through scalable automation. I thrive in cross-functional teams and love building personalized, data-driven engagement that aligns marketing with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Operations Manager at NETSOL Technologies

November 1, 2023 - Present

Lead marketing operations for a global SaaS enterprise serving Fortune 500 clients across automotive and finance sectors in 8+ countries. Designed and optimized automated customer journeys in HubSpot and Salesforce, driving a 35% uplift in lead engagement and nurturing efficacy. Managed end-to-end CRM integration between Salesforce and HubSpot to ensure seamless lead flow, accurate segmentation, and automated lead scoring. Built scalable lead lifecycle workflows and automation frameworks that improved marketing-to-sales handoff speed by 40% and reduced response time. Created real-time Salesforce dashboards and performance reports to track lead health, campaign ROI, and operational KPIs for leadership insights. Implemented monthly data hygiene audits and enrichment, reducing CRM redundancy by 28% and improving segmentation accuracy. Expanded automation capabilities by integrating marketing tools to ensure consistent, personalized messaging across email, web, and paid channels. Collabora

Marketing Automation Manager at Ibex Global

October 1, 2023 - October 23, 2025

Managed and optimized HubSpot for marketing automation, including creating workflows, lead scoring, and segmentation strategies, achieving a 30% improvement in lead conversion rates. Executed multi-channel marketing campaigns through email, social media, and automated workflows to enhance customer engagement. Developed personalized content strategies using dynamic content in HubSpot, resulting in a 20% increase in click-through rates. Integrated HubSpot with Salesforce and Marketo, ensuring seamless data synchronization and comprehensive reporting. Created analytics dashboards in HubSpot to monitor campaign performance, enabling data-driven optimizations and improved ROI. Provided team training on HubSpot best practices, improving overall platform utilization and efficiency.

Marketing Technology Manager at Mountainise

October 1, 2022 - October 23, 2025

Managed Salesforce, HubSpot, and Marketo to drive seamless lead generation, lead nurturing, and campaign execution, increasing lead conversions by 25%. Developed dynamic workflows in HubSpot and Marketo, streamlining marketing operations and improving campaign efficiency. Integrated Salesforce CRM with marketing platforms, ensuring accurate lead tracking and synchronized reporting across teams. Created custom dashboards in Marketo and HubSpot for performance tracking, enabling data-driven decision-making and improved marketing ROI. Optimized email campaigns using A/B testing and segmentation strategies, resulting in a 15% increase in click-through rates. Provided training sessions on marketing automation tools for team members, ensuring consistent platform usage and best practices.