Hello! I’m a Creative Director and Brand Architect with a passion for building brands as cohesive cultural systems across fashion, space, and communication. With a background in architecture and fashion, I connect strategy to storytelling, translating narrative into visual identity, product, spatial experience, and brand worlds. My work bridges concept, image, and environment to create meaningful and immersive brand experiences. I believe design should be as strategic as it is beautiful, weaving together research, partnerships, and craft to position brands in the art and fashion landscape.…

Fatemeh Erjaei

Hello! I’m a Creative Director and Brand Architect with a passion for building brands as cohesive cultural systems across fashion, space, and communication. With a background in architecture and fashion, I connect strategy to storytelling, translating narrative into visual identity, product, spatial experience, and brand worlds. My work bridges concept, image, and environment to create meaningful and immersive brand experiences. I believe design should be as strategic as it is beautiful, weaving together research, partnerships, and craft to position brands in the art and fashion landscape.…

Available to hire

Hello! I’m a Creative Director and Brand Architect with a passion for building brands as cohesive cultural systems across fashion, space, and communication. With a background in architecture and fashion, I connect strategy to storytelling, translating narrative into visual identity, product, spatial experience, and brand worlds.

My work bridges concept, image, and environment to create meaningful and immersive brand experiences. I believe design should be as strategic as it is beautiful, weaving together research, partnerships, and craft to position brands in the art and fashion landscape.

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Language

Persian
Fluent
English
Fluent
Italian
Intermediate
Arabic
Beginner

Work Experience

Fashion designer and stylist at Yellow studio
January 1, 2025 - June 1, 2025
Supported Design, brand strategy, trend research, and collection development ·Created lookbooks, styling, and storytelling for photo shoots
Art director at CollA
June 17, 2025 - October 31, 2025
Developed a platform to connect designers and global artists through capsule collections Created a comprehensive PR and digital marketing plan, including influencer and content strategies Directed a creative collaboration between art and fashion, exploring storytelling and brand positioning within the fashion–art space.
Interior designer and architect at Freelance
November 4, 2021 - May 17, 2022
Creative Director - Brand & Experience at Avolta
January 1, 2025 - Present
Creative direction and brand strategy for a new international brand in global travel retail.
Interior Designer - Client Advisor & Visual Merchandiser at Michael Kors
January 1, 2022 - December 31, 2023
Commercial projects; supported collection development, styling, and visual merchandising.
Junior Designer & Stylist at Yellow Studio
January 1, 2021 - December 31, 2022
Iran-supported collection development, styling, and lookbook production; assisted with visual documentation, organized shooting schedules and shotlists; coordinated work between designers, photographers, and stylists.

Education

Bachelor’s in Architectural Engineering at Persian Gulf University / Politecnico di Milano
January 11, 2030 - November 3, 2025
Master’s in Design for the Fashion System at Bocconi University
January 11, 2030 - November 3, 2025
Master’s Thesis – collA Platform at Politecnico di Milano
January 11, 2030 - November 3, 2025
Bachelor’s in Architectural Engineering at Persian Gulf University
January 11, 2030 - November 4, 2025
Master in Design for the Fashion System (Short Course) at Bocconi University
January 11, 2030 - November 4, 2025
Bachelor's in Architectural Engineering at Persian Gulf University
January 1, 2017 - December 31, 2021
Master's in Design for the Fashion System at Politecnico di Milano
January 1, 2022 - November 4, 2025
Short Course in Design for the Fashion System at Bocconi University
January 11, 2030 - November 4, 2025
Bachelor's in Architectural Engineering at Persian Gulf University
January 11, 2030 - November 4, 2025
Master’s in Design for the Fashion System (Short Course) at Bocconi University
January 11, 2030 - November 4, 2025
Certificate in Cultural Brand Research & PR/Engagement Strategies at Politecnico di Milano
January 11, 2030 - November 4, 2025
Bachelor's in Architectural Engineering at Persian Gulf University / Politecnico di Milano
January 11, 2030 - January 4, 2026
Master's in Design for the Fashion System at Bocconi University
January 11, 2030 - January 4, 2026
Bachelor’s in Architectural Engineering at Persian Gulf University (Iran)
January 1, 2017 - January 1, 2021
Master’s in Design for the Fashion System (Short Course) at Bocconi University, Milan
January 1, 2022 - January 1, 2025
Master’s in Design for the Fashion System (Short Course) at Bocconi University
January 1, 2017 - January 1, 2021

Qualifications

GDPR/Data Privacy (Regulation 679/2016) compliance
January 11, 2030 - November 4, 2025
Master’s Thesis – collA Platform
January 11, 2030 - November 4, 2025
Master’s Thesis – 'collA' Platform
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Education, Travel & Hospitality