Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a cross-cultural marketing professional who thrives at the intersection of marketing, design, and AI-powered optimization. Over the past decade, I’ve built and scaled marketing programs across Germany and Europe for tech and e-commerce brands, bridging German and Chinese teams, with a focus on agile processes, data-driven decisions, and cross-functional collaboration. In my recent roles I introduced AI tools (Custom GPT, Midjourney, Krisp) to boost efficiency, led branding across platforms (Instagram, TikTok, YouTube), and managed influencer relations. I enjoy training teams and enabling faster go-to-market through hands-on coaching and pragmatic experimentation.…I am a cross-cultural marketing professional who thrives at the intersection of marketing, design, and AI-powered optimization. Over the past decade, I’ve built and scaled marketing programs across Germany and Europe for tech and e-commerce brands, bridging German and Chinese teams, with a focus on agile processes, data-driven decisions, and cross-functional collaboration. In my recent roles I introduced AI tools (Custom GPT, Midjourney, Krisp) to boost efficiency, led branding across platforms (Instagram, TikTok, YouTube), and managed influencer relations. I enjoy training teams and enabling faster go-to-market through hands-on coaching and pragmatic experimentation.

Manuel

Digital Marketer, Growth Marketer, Content Creator, +4





I am a cross-cultural marketing professional who thrives at the intersection of marketing, design, and AI-powered optimization. Over the past decade, I’ve built and scaled marketing programs across Germany and Europe for tech and e-commerce brands, bridging German and Chinese teams, with a focus on agile processes, data-driven decisions, and cross-functional collaboration. In my recent roles I introduced AI tools (Custom GPT, Midjourney, Krisp) to boost efficiency, led branding across platforms (Instagram, TikTok, YouTube), and managed influencer relations. I enjoy training teams and enabling faster go-to-market through hands-on coaching and pragmatic experimentation.…I am a cross-cultural marketing professional who thrives at the intersection of marketing, design, and AI-powered optimization. Over the past decade, I’ve built and scaled marketing programs across Germany and Europe for tech and e-commerce brands, bridging German and Chinese teams, with a focus on agile processes, data-driven decisions, and cross-functional collaboration. In my recent roles I introduced AI tools (Custom GPT, Midjourney, Krisp) to boost efficiency, led branding across platforms (Instagram, TikTok, YouTube), and managed influencer relations. I enjoy training teams and enabling faster go-to-market through hands-on coaching and pragmatic experimentation.

Available to hire

I am a cross-cultural marketing professional who thrives at the intersection of marketing, design, and AI-powered optimization. Over the past decade, I’ve built and scaled marketing programs across Germany and Europe for tech and e-commerce brands, bridging German and Chinese teams, with a focus on agile processes, data-driven decisions, and cross-functional collaboration.

In my recent roles I introduced AI tools (Custom GPT, Midjourney, Krisp) to boost efficiency, led branding across platforms (Instagram, TikTok, YouTube), and managed influencer relations. I enjoy training teams and enabling faster go-to-market through hands-on coaching and pragmatic experimentation.

Skills

Branding

Experience Level

Branding

Expert

Language

German

Fluent

English

Advanced

Chinese

Beginner

Work Experience

Campaign-Based Creative Director & Brand Manager at Xiaomi Germany

June 1, 2021 - October 24, 2025

Campaign-based creative direction and brand management for Xiaomi Germany’s in-house live streaming and social commerce channels; content curation and performance analysis across Facebook, Instagram, and TikTok; influencer management (Instagram, TikTok, Twitch).

Brand Manager at RITZI

June 1, 2022 - October 24, 2025

Brand management for all private labels; partner management for Ritzi GmbH Cologne; social media content strategy and management across Facebook, Instagram, Pinterest, and emerging channels like TikTok; UX research and influencer management.

Marketing Lead & Social Media Manager at GoBoo.com

May 1, 2022 - October 24, 2025

Regional Marketing Lead for Germany; KOL & social media partner; localized marketing and branding strategy; content creation; PR management (onboarding and managing PR agency).

Marketing Project Management Lead & AI Operations at Great Wall Motor Germany

August 31, 2024 - October 24, 2025

Implemented agile project management (Kanban, Design Thinking) and tooling to optimize marketing workflows. Introduced AI tools (Custom GPT, Midjourney, Krisp) to enhance efficiency and cross-department collaboration; established AI knowledge-sharing initiatives. Note: Parental leave during 10/2022–08/2024.