Ajaay Gajjaar

Design and illustrate new product concepts, prototypes, and final production artwork across packaging, print, and digital media for diverse consumer product categories. Select color palettes, typography, illustrations, and layouts to create shelf-ready designs and coordinate production-ready art files for U.S. and international manufacturing partners. Collaborate with creative directors and art directors to execute packaging and brand identity projects from concept to final approved artwork. Manage multiple active projects, incorporate client feedback with precision, and stay aligned with brand guidelines and department protocols.

Lead end-to-end creative projects including illustration, character design, and visual storytelling for diverse clients across print and digital platforms. Develop cohesive visual concepts, ensuring alignment with target audience and brand tone. Create culturally sensitive design solutions, preparing artwork files for print and digital publication. Mentor junior designers and manage feedback cycles to deliver client-approved final assets. Collaborate cross-functionally with marketing and development teams to balance aesthetics with communication objectives.

Directed the brand development and visual identity of ‘Wittybee.’ Managed UX/UI design for responsive websites and mobile applications. Led design teams in creating corporate identities, marketing materials, and digital assets.