I’m Ajaay Gajjaar, a professional children's book illustrator, visual storyteller, and brand/UI designer based in Ahmedabad, India. With 20+ years of experience, I craft character design, storytelling, and culturally sensitive illustrations for print and digital media, appealing to kids, teens, and diverse audiences. I translate narratives into engaging imagery, published internationally in eco-design, and hold a BFA in Design and Applied Arts. I’m fluent in English, Hindi, and Gujarati, and I love creating age-appropriate, emotionally resonant artwork that supports multicultural storytelling. I work remotely with deadlines and collaborative feedback.…

Ajaay Gajjaar

I’m Ajaay Gajjaar, a professional children's book illustrator, visual storyteller, and brand/UI designer based in Ahmedabad, India. With 20+ years of experience, I craft character design, storytelling, and culturally sensitive illustrations for print and digital media, appealing to kids, teens, and diverse audiences. I translate narratives into engaging imagery, published internationally in eco-design, and hold a BFA in Design and Applied Arts. I’m fluent in English, Hindi, and Gujarati, and I love creating age-appropriate, emotionally resonant artwork that supports multicultural storytelling. I work remotely with deadlines and collaborative feedback.…

Available to hire

I’m Ajaay Gajjaar, a professional children’s book illustrator, visual storyteller, and brand/UI designer based in Ahmedabad, India. With 20+ years of experience, I craft character design, storytelling, and culturally sensitive illustrations for print and digital media, appealing to kids, teens, and diverse audiences.

I translate narratives into engaging imagery, published internationally in eco-design, and hold a BFA in Design and Applied Arts. I’m fluent in English, Hindi, and Gujarati, and I love creating age-appropriate, emotionally resonant artwork that supports multicultural storytelling. I work remotely with deadlines and collaborative feedback.

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Language

English
Fluent
Hindi
Advanced
Gujarati
Advanced

Work Experience

Creative Designer and Visual Artist at Keystroke Design
January 1, 2017 - Present
Lead and execute design projects including branding, visual communication, web, and motion media for small businesses and individual clients.
Team Lead - Branding & Experience at Wittybee Technologies Ltd.
January 1, 2017 - October 24, 2025
Directed the brand development and visual identity of ‘Wittybee.’ Managed UX/UI design for responsive websites and mobile applications. Led design teams in creating corporate identities, marketing materials, and digital assets.
Senior Designer at Akar Infomedia Pvt. Ltd.
January 1, 2015 - October 24, 2025
Managed the design part, layout, and print production of ‘Insite’ Magazine for the Institute of Indian Interior Designers.
Senior Graphic Designer & Illustrator at Subrata Bhowmick Design
January 1, 2012 - October 24, 2025
Provided creative design services, including logos, branding, and exhibition stall designs. Created advertising, textile designs, posters, brochures, and signage.
Senior Creative Designer & Illustrator at KeyStroke Design
February 1, 2017 - Present
Lead end-to-end creative projects including illustration, character design, and visual storytelling for diverse clients across print and digital platforms. Develop cohesive visual concepts, ensuring alignment with target audience and brand tone. Create culturally sensitive design solutions, preparing artwork files for print and digital publication. Mentor junior designers and manage feedback cycles to deliver client-approved final assets. Collaborate cross-functionally with marketing and development teams to balance aesthetics with communication objectives.
Lead – Branding, Design & Illustration at Wittybee
May 1, 2015 - January 1, 2017
Led visual identity design, illustrated branding elements, and character-driven storytelling across digital platforms. Directed web and mobile interface design, ensuring consistent user experiences. Managed creative advertising campaigns and established design guidelines to improve team efficiency and brand coherence.
Sr. Graphic Designer & Illustrator at Subrata Bhowmick Design
January 1, 2007 - August 1, 2008
Executed high-impact visual campaigns across advertising, textile design, and signage with illustration and concept development. Translated complex concepts into visuals resonating with target audiences across multiple media formats.
Sr. Designer & Visualiser at Manav Media Designers
July 1, 2004 - December 1, 2007
Conceptualized and executed advertising campaigns and visualization projects, emphasizing narrative illustration and visual storytelling across print, outdoor, and digital media.
Creative Designer & Video Editor at NetVision Pvt. Ltd.
January 1, 2003 - June 1, 2004
Produced educational videos and documentaries using video editing, motion design, and graphics creation, building a foundation in visual storytelling for broad audiences.
Senior Graphic Designer at KeyStroke Design
February 1, 2017 - Present
Design and illustrate new product concepts, prototypes, and final production artwork across packaging, print, and digital media for diverse consumer product categories. Select color palettes, typography, illustrations, and layouts to create shelf-ready designs and coordinate production-ready art files for U.S. and international manufacturing partners. Collaborate with creative directors and art directors to execute packaging and brand identity projects from concept to final approved artwork. Manage multiple active projects, incorporate client feedback with precision, and stay aligned with brand guidelines and department protocols.
Lead – Graphic Design, Branding & Product Experience at Wittybee
May 1, 2015 - January 1, 2017
Led product and brand identity design from concept to production, defining cohesive visual systems for consumer-facing products and digital platforms. Designed packaging, promotional materials, and product graphics with meticulous attention to detail, ensuring consistency across all deliverables. Created product presentations and line review decks, established design guidelines and best practices, and directed web and mobile interface design to translate the product visual language across channels.
Creative Designer & Motion Designer at NetVision Pvt. Ltd.
January 1, 2003 - June 1, 2004
Produced educational videos, motion graphics, and design-driven content that strengthened foundational skills in visual storytelling and production-ready asset creation.

Education

Bachelor of Fine Arts (B.F.A.) in Applied Art at C. N. College of Fine Arts, Ahmedabad
January 1, 1992 - January 1, 1997
Bachelor of Fine Arts (BFA) in Design and Applied Arts at Sheth C. N. College of Fine Arts, Ahmedabad, India
January 1, 1992 - January 1, 1997
Bachelor of Fine Arts (BFA) — Design and Applied Arts at Sheth C. N. College of Fine Arts, Ahmedabad, India
January 1, 1992 - January 1, 1997

Qualifications

Bachlor of Fine Arts (Applied Arts)
January 1, 1992 - January 1, 1997
Art and design education through which I have learnt the basics of design fundamentals and artistic skills.
Catalog Design Certification (Basic & Advanced)
January 11, 2030 - February 24, 2026
Calligraphy Certification (Basic & Advanced)
January 11, 2030 - February 24, 2026
Published Designer - Modern Eco-Poster 2009–2012
January 1, 2009 - January 1, 2012
Certified in Catalog Design
January 11, 2030 - February 24, 2026
Certified in Calligraphy (Basic & Advanced)
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Healthcare, Financial Services, Consumer Goods, Energy & Utilities, Life Sciences, Manufacturing, Real Estate & Construction, Travel & Hospitality, Non-Profit Organization, Transportation & Logistics, Telecommunications, Retail, Agriculture & Mining, Government, Other