Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Abdel Ismail, a Communications Manager with a hybrid background in digital marketing, CRM, and lifecycle marketing. I blend strategic thinking with hands-on execution across multi-channel campaigns, creative direction, and global events to drive growth for B2B and B2C audiences. I’m passionate about building customer journeys, boosting engagement, and translating data into action. I love collaborating with cross-functional teams to create brands and experiences that resonate across web, mobile, and in-person events.…Hi, I’m Abdel Ismail, a Communications Manager with a hybrid background in digital marketing, CRM, and lifecycle marketing. I blend strategic thinking with hands-on execution across multi-channel campaigns, creative direction, and global events to drive growth for B2B and B2C audiences. I’m passionate about building customer journeys, boosting engagement, and translating data into action. I love collaborating with cross-functional teams to create brands and experiences that resonate across web, mobile, and in-person events.

Abdel Ismail

Growth Marketer, Marketing Strategist, Product Marketer, +4





Hi, I’m Abdel Ismail, a Communications Manager with a hybrid background in digital marketing, CRM, and lifecycle marketing. I blend strategic thinking with hands-on execution across multi-channel campaigns, creative direction, and global events to drive growth for B2B and B2C audiences. I’m passionate about building customer journeys, boosting engagement, and translating data into action. I love collaborating with cross-functional teams to create brands and experiences that resonate across web, mobile, and in-person events.…Hi, I’m Abdel Ismail, a Communications Manager with a hybrid background in digital marketing, CRM, and lifecycle marketing. I blend strategic thinking with hands-on execution across multi-channel campaigns, creative direction, and global events to drive growth for B2B and B2C audiences. I’m passionate about building customer journeys, boosting engagement, and translating data into action. I love collaborating with cross-functional teams to create brands and experiences that resonate across web, mobile, and in-person events.

Available to hire

Hi, I’m Abdel Ismail, a Communications Manager with a hybrid background in digital marketing, CRM, and lifecycle marketing. I blend strategic thinking with hands-on execution across multi-channel campaigns, creative direction, and global events to drive growth for B2B and B2C audiences.

I’m passionate about building customer journeys, boosting engagement, and translating data into action. I love collaborating with cross-functional teams to create brands and experiences that resonate across web, mobile, and in-person events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Arabic

Fluent

Spanish; Castilian

Beginner

Work Experience

CRM & Lifecycle Marketing Specialist at On Location

December 1, 2023 - November 5, 2025

Directs CRM and lifecycle marketing initiatives via Salesforce Marketing Cloud and Pardot across B2B/B2C; leads multi-channel campaigns and automated customer journeys to drive engagement, retention, and brand presence; delivered high-impact campaigns for Olympic & Paralympic Games (Paris 2024, Milan Cortina 2026, LA 2028) and shaped design strategy for hospitality events.

Junior Marketing Operations & Graphic Designer at Chain of Events (Paris Blockchain Week)

November 1, 2023 - November 1, 2023

Managed marketing operations and graphic design for Paris Blockchain Week; produced assets and supported multi-channel campaigns, contributing to event branding and sponsorship activation.

Junior Strategic Planner at Reckitt

August 1, 2022 - August 1, 2022

Supported FMCG go-to-market strategies, conducted competitor research, and aligned product positioning across MEA/NA markets.

Assistant Digital Marketing at Archer Finance Leasing

November 1, 2021 - November 1, 2021

Coordinated email and social campaigns; increased lead engagement by 20% and contributed to client acquisition.

Co-Founder & Chief Marketing Officer at Bounz Experience Co.

June 1, 2025 - November 5, 2025

Reimagined and launched Bounce, a locally produced active sports blend with culture, adapted for Egypt’s urban, beach, and corporate settings; generated 20+ pre-orders organically and 300+ Instagram followers within 1 week through bold brand identity and social engagement tactics.

Lead Graphic Designer at RAISE Summit

April 1, 2024 - April 1, 2024

Led graphic design for the RAISES Summit, delivering brand-consistent visuals and event branding across digital and physical assets.

Junior Marketing Operations & Graphic Designer at Paris Blockchain Week by Chain of Events

November 30, 2023 - November 30, 2023

Launched and managed 30+ multi-channel campaigns (email via HubSpot/Mailchimp, social, partner networks) that drove attendee registrations and boosted sponsor visibility, contributing to 15% YoY growth. Optimized the event ticketing system from awareness to on-site check-in, supporting the sale of 10,000+ tickets and increasing registration conversions.

Assistant Digital Marketing at Archer Finance Leasing

November 30, 2021 - November 30, 2021

Coordinated email and social campaigns, increasing lead engagement by 20% and contributing to client acquisition.

Junior Strategic Planner at Reckitt

August 31, 2022 - August 31, 2022

Supported FMCG go-to-market strategies, conducted competitive research, and aligned product positioning across MEN A markets.

Lead Graphic Designer at RAISE Summit

August 31, 2022 - August 31, 2022

Led branding and graphic design for event materials and digital campaigns.

Senior Growth & CRM Lead / Communications Manager at AFC Asian Cup Local Organising Committee

December 1, 2025 - Present

Led CRM and communications infrastructure across app, website, and fan engagement platforms using Microsoft Dynamics 365, Pardot, Infobip, and CMS back-ends; designed full-funnel customer journeys and segmentation; oversaw multi-channel campaigns for AFC Asian Cup projects across Paris 2024, Milan Cortina 2026, and LA 2028; built partnerships with brand sponsors and stakeholders.

Junior Marketing Operations & Graphic Designer at Paris Blockchain Week (Chain of Events)

December 1, 2022 - November 1, 2023

Launched 30+ multi-channel campaigns (email via HubSpot/Mailchimp, social, partner networks), driving attendee registrations and sponsor visibility; contributed to a 15% YoY growth in attendance.

Assistant Digital Marketing at Archer Finance Leasing

December 1, 2020 - August 1, 2022

Coordinated email and social campaigns, increasing lead engagement by 20% and contributing to client acquisition.

Junior Strategic Planner at Reckitt

December 1, 2021 - August 1, 2022

Supported FMCG go-to-market strategies, conducted competitor research, and aligned product positioning across MEN A markets.

Co-Founder & Chief Marketing Officer at Bounz

June 1, 2025 - Present

Reimagined and launched Bounz, a locally produced athletic sport blend competition with culture; generated 20+ pre-orders organically and grew Instagram to 300+ followers in under 1 week; led brand identity and event activations.