Basheer Mohammed Sultan

Associate Director, Integrated Sales at Tech Storm TV (Singapore) / Tech Storm TV

Lead monetization across FAST TV, CTV/OTT, and cross-border campaigns for US, Europe, and Southeast Asia. Develop region-specific sales strategies, oversee programmatic ad sales and partnerships with global agencies, DSPs/SSPs, and brand clients. Collaborate with Ad Ops, Product, and Technology teams to ensure campaign integrity, brand safety, and fraud protection. Negotiate PMPs and programmatic guaranteed deals to maximize monetization. Identify trends in FAST/CTV formats and emerging TV platforms to inform product and advertising innovation. Achieved USD 0.9M in programmatic revenue in 2024 and represented Tech Storm at global industry events.

Senior Vice President, Sales – APAC at Select Media Asia (Singapore) – Remote

Led development and execution of regional sponsorship strategies for premier esports tournaments across APAC markets. Built and managed relationships with C-level executives, brands, and agency partners to drive sponsorship revenue. Oversaw cross-functional teams and Go-To-Market initiatives, expanding the partner portfolio and delivering high-value sponsorships.

Senior Account Director – APAC at Media Asia Pte Ltd, Singapore

Managed digital trading deals across APAC, led OTT/CTV monetization efforts, and built relationships with large brand advertisers and agencies to drive regional revenue. Led cross-functional collaboration to deliver integrated advertising solutions, ensuring brand safety and campaign effectiveness.

Associate Director, Integrated Sales at Tech Storm TV

Led digital media strategy and monetization across programmatic channels (CTV, OTT, and VOD); built strategic relationships with global agencies, DSPs/SSPs, and brand clients; negotiated programmatic and sponsorship deals; achieved USD 900,000 in programmatic revenue in 2024; drove AI-powered advertising solutions and cross-channel campaigns.

Senior Vice President, Sales – APAC at Select Media Asia

Developed regional sponsorship and ad sales strategy across APAC; nurtured relationships with C-level executives and agency traders; expanded partner network and drove growth across APAC.

Head of Sales – APAC at Streamlyn Pte Ltd

Led APAC digital advertising sales; built and trained a high-performing regional sales team; expanded into new markets and revenue streams, improving efficiency.

Managing Director (Interim) at GAMNED! UNIFY TF1 Group

Interim MD for SEA operations; established partnerships and drove regional business development.

Associate Director, Service Quality at Swissôtel Singapore (formerly Raffles City Hotels)

Led service quality, training and continuous improvement initiatives to enhance guest experience.

Human Resource Development Consultant at DuPont (Lycra) Singapore

Contract-based HRD consultant supporting training and development initiatives.

Commercial Lead – Retail Media & OOH Networks (Contract) at Moving Walls Pte Ltd

Led retail media monetisation and in-store networks; enabled brands to deploy in-store digital POSM assets across Giant and Cold Storage outlets; developed brand partnerships and activation campaigns; managed end-to-end sponsorship cycles for retail media partnerships.

Associate Director, Integrated Sales & Commercial Partnerships at Tech Storm TV (TechStorm TV)

Led integrated sponsorships and bespoke event monetisation, aligning brands with premium tech, mobility, and innovation platforms; owned sponsorship strategy and lifecycle across APAC; delivered USD 900K+ programmatic revenue across CTV, OTT, FAST and event-media assets.

Lead, Regional Brand Partnerships – JAPAC at ESL FACEIT Group

Led regional digital advertising strategy across Southeast Asia; managed end-to-end sponsorship lifecycle: pitch, negotiation, activation, ROI reporting; integrated sponsorships into event branding and POSM placements; secured USD 3.8M+ sponsorship revenue across APAC.

Senior Account Director – Creator & Branded Content Lead at Media Corp Pte Ltd

Led creator-led branded content programs; oversaw client relationships and cross-functional teams across APAC; expanded regional client engagements and revenue; managed end-to-end content sponsorships.

Chief Commercial Officer at 3R Display Ads Solutions & PT 3R Solusi Indah

Founded and operated 3R Display Ads Solutions; developed branded street furniture and environmental OOH installations; partnered with brands and agencies for custom placements.

Senior Business Development Consultant at UZONE Media Pte Ltd

Marketed in-taxi digital screens; identified franchise opportunities for taxi operators across Malaysia, Indonesia, India, and the Middle East.

Head of Sales – SEA at IAF Media Works (now known as Found.com), Monster SG Pte Ltd

Led regional digital advertising sales across Southeast Asia; built regional sales team; drove high-value client engagements; integrated sponsorships into media campaigns.

Senior Business Development Consultant at Eye Corp Media Pte Ltd

Led B2B media sales focusing on brand advertising across Singapore; developed POSM assets and digital signage; collaborated with agencies to deploy OOH and retail assets.

Associate Director, Integrated Sales & Commercial Partnerships at Tech Storm TV (Tech TV Network Pte Ltd)

Led retail media monetisation for DFIRetail Group’s Giant Singapore and Cold Storage in-store networks; enabled brands to deploy in-store digital POSM and shopper marketing assets across Giant and Cold Storage outlets, supporting lower-funnel purchase conversion and retail activation campaigns; educated agency planners on retail media as a measurable performance channel, accelerating adoption and repeat spend; positioned Giant and Cold Storage outlets as foundational retail media assets within omnichannel plans.

Head of APAC, Regional Brand Partnerships at Giant Singapore & Cold Storage (APAC Group Leadership)

Led regional brand partnerships across APAC; built go-to-market strategies and partnerships with key retailers and agencies to drive brand performance and retail-media activation.

Senior Sales Manager – SEA at Vdopia Media Ads Solutions Inc (now Chocolate Inc.)

Marketing and sales leadership for media solutions in Southeast Asia; produced end-to-end media campaigns and expanded brand relationships across SEA.

Head of Sales – APAC at Streamlyn Pte Ltd

Led regional sales for APAC; recruited, trained and built a high-performing sales team across Philippines, Indonesia, Malaysia, Vietnam, and Singapore; built and maintained strong relationships with major brand advertisers and agencies.

Managing Director (Interim), SE Asia at GAMNED! UNIFY TF1 Group

Led regional operations in Southeast Asia; drove market expansion and P&L; oversaw partnerships and client relationships.

Senior Account Director, Creator & Branded Content at Media Corp Pte Ltd

Led creator-led branded content strategy and end-to-end client solutions for Singapore market; managed key client relationships and campaign delivery.

Trainer at Service Quality Centre (S) Pte Ltd

Facilitated team-building exercises and evaluated training effectiveness; improved training outcomes.

Human Resource Development Consultant (Contract) at Dapon t (Lycra) Singapore

Developed and improved training programs focusing on service quality and supervisory management.