Available to hire
I’m Daniel McHugh, a seasoned communications and events professional with a track record shaping internal and external messaging across esports, tech, and brand activations. I thrive on turning complex initiatives into clear, engaging experiences and aligning cross-functional teams around shared goals.
I love building seamless collaboration, delivering large-scale live events (DreamHack, Riot Games tournaments, FIFA World Cup esports), and turning insights into engaging content. I enjoy mentoring teams and driving measurable impact for partners and stakeholders.
Language
English
Fluent
Swedish
Intermediate
Work Experience
Head of Events and Communications at Challengermode AB
January 1, 2015 - PresentLed internal and external communication strategies and produced large-scale live events, including DreamHack, Riot Games tournaments, and FIFA World Cup esports initiatives. Implemented structured workflows, coordinated extended leadership meetings, town halls, and cross-functional collaboration to strengthen brand visibility and stakeholder engagement. Managed resources and time optimization for executives, aligning messaging with business goals.
Managing Director at Hawthorn Gate LLP
January 1, 2015 - October 24, 2025Led marketing, communications, and event initiatives across technology, automotive, and esports. Developed client messaging strategies, advised executives on engagement and visibility, and oversaw live events and sponsorship activations (Audi, Dräger, Skype for Business). Built cross-functional teams and digital strategies to optimize engagement and outcomes.
Esports Team (Coordinator) at Blizzard Entertainment
January 1, 2009 - October 24, 2025Part of a cross-functional European team establishing a network of Blizzard tournaments. Built on prior work with Wizards of the Coast and MLG to expand Blizzard’s esports presence, including World of Warcraft World Championship events and StarCraft/World of Warcraft initiatives.
Balancing Team Member at Blizzard Entertainment
January 1, 2008 - October 24, 2025Worked on PvP balance updates, collaborating with game developers, designers, and statisticians. Developed communication strategies for patch notes to ensure consistent interpretation and impact awareness among millions of players; contributed to balancing changes in Wrath of the Lich King.
Project Coordinator at Major League Gaming
January 1, 2006 - October 24, 2025Helped organize and run events, including team/player liaison, wiring and build organization, production support, and stage hosting.
Magic: The Gathering Tournament Organizer / D&D Event Coordinator at Wizards of the Coast
January 1, 2005 - October 24, 2025Led registrations, umpire coordination, and event operations for large-scale tournaments and pro tours; coordinated D&D road shows across the UK to engage younger players, culminating in leadership roles for Pro Tours and collaboration with MLG.
Maintenance Scheduling Coordinator at Avon Capital Estates
January 1, 2005 - October 24, 2025Managed routine maintenance scheduling and tenant communications; coordinated issue resolution for breaks and outlying problems across the property portfolio.
Education
Bachelor's of Chemistry at University of Bath
January 1, 2000 - January 1, 20043 A Levels and 10 GCSEs at Bristol Grammar School
January 1, 1989 - January 1, 2000Qualifications
Industry Experience
Gaming, Media & Entertainment, Professional Services, Software & Internet
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