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Hi, I’m Biara Lecomber, a data-driven digital marketer with a proven track record in paid media performance, paid social, and digital strategy. I love turning numbers into actionable insights that drive conversions and retention, while keeping brand positioning front and center. I thrive in collaborative, fast-paced environments and enjoy building teams, optimizing budgets, and delivering ambitious results across multi-channel campaigns. My work spans scaling Meta & Google campaigns, influencer programs, CRM-driven lead nurturing, and content strategy to support sales targets and strong brand presence.…Hi, I’m Biara Lecomber, a data-driven digital marketer with a proven track record in paid media performance, paid social, and digital strategy. I love turning numbers into actionable insights that drive conversions and retention, while keeping brand positioning front and center. I thrive in collaborative, fast-paced environments and enjoy building teams, optimizing budgets, and delivering ambitious results across multi-channel campaigns. My work spans scaling Meta & Google campaigns, influencer programs, CRM-driven lead nurturing, and content strategy to support sales targets and strong brand presence.

Biara Lecomber

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Biara Lecomber, a data-driven digital marketer with a proven track record in paid media performance, paid social, and digital strategy. I love turning numbers into actionable insights that drive conversions and retention, while keeping brand positioning front and center. I thrive in collaborative, fast-paced environments and enjoy building teams, optimizing budgets, and delivering ambitious results across multi-channel campaigns. My work spans scaling Meta & Google campaigns, influencer programs, CRM-driven lead nurturing, and content strategy to support sales targets and strong brand presence.…Hi, I’m Biara Lecomber, a data-driven digital marketer with a proven track record in paid media performance, paid social, and digital strategy. I love turning numbers into actionable insights that drive conversions and retention, while keeping brand positioning front and center. I thrive in collaborative, fast-paced environments and enjoy building teams, optimizing budgets, and delivering ambitious results across multi-channel campaigns. My work spans scaling Meta & Google campaigns, influencer programs, CRM-driven lead nurturing, and content strategy to support sales targets and strong brand presence.

Available to hire

Hi, I’m Biara Lecomber, a data-driven digital marketer with a proven track record in paid media performance, paid social, and digital strategy. I love turning numbers into actionable insights that drive conversions and retention, while keeping brand positioning front and center.

I thrive in collaborative, fast-paced environments and enjoy building teams, optimizing budgets, and delivering ambitious results across multi-channel campaigns. My work spans scaling Meta & Google campaigns, influencer programs, CRM-driven lead nurturing, and content strategy to support sales targets and strong brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager at Chrysalis Courses

July 1, 2023 - Present

Paid Media Strategy, driving innovative comprehensive paid media strategies that push the conversion metrics and retention. Budget management, ensuring effective allocation for maximum ROI across multiple channels. Managed the implementation of PPC agency: set up and restructured the campaign strategy, asset management and setting monthly budgets including the introduction of contingency budgeting. Oversaw the tracking onsite/PPC and Paid Social. Optimised channel deliverables to ensure best practices are aimed at delivering optimal results. Meta: Strategy implementation to create and generate quality leads for sales team and CRM systems. Oversaw API integrations with multiple leading software tools to track and enhance deliverables. Delivering in-depth reporting, analysing campaign performance with guidelines and implementation strategies and systems. Created, hired and built the digital team. Working closely with the CEO to implement the overall company marketing strategy. SEO and co

Paid Social Media Specialist at Bambino Mio

June 30, 2023 - October 24, 2025

Developed comprehensive paid social media strategies with supporting functionality, to align with objectives and set KPI's. Maintained proposed campaign tactics through all channels including budget and audience development. Oversaw and maintained the management of three individual Ad accounts and markets including UK, Germany and France. Responsible for reporting both PPC and Paid Social. Producing more detailed analysis including in-depth reporting on campaign level and standalone projects. Managed the creative briefing for paid campaigns for the larger digital department. Demonstrated a deep understanding of media developments that influence client purchasing online and onsite. Able to identify key opportunities for innovation within paid social. Successfully built and tested multiple audience strategies for company rebrand. Conducted multiple sale campaigns including asset creation. Built and designed paid social landing pages to streamline customer journey. Promoted the use of inf

Social Media Manager at Wacoal ltd

November 30, 2022 - October 24, 2025

Social Media management including development of content calendars for individual brands. Monitor platforms for comments and customer feedback, protecting brand image and providing appropriate responses. Proactively encouraging engagement and community brand building across multiple platforms. Oversee incoming content, content editing, and copy editing to ensure influencers support brand identity and reach KPIs. Liaise and coordinate content, copy, monthly planned calendars and assets with Digital agency. Paid Social: Create, and implement paid content calendars using best practice learnings and company brand guidelines to drive traffic to the website from selected paid social media platforms. Set up and implement sales campaigns on social platforms. Drive increased traffic and sales to websites to support online marketing efforts during Sale launches. Work closely with the e-commerce team to ensure key components are carried across social media.

Digital Marketing Specialist at Redevint

May 1, 2020 - October 24, 2025

Brand developer for SaaS. Redefined Brand Engagement with regards to SaaS. Developed and managed smart applications for digital journeys on mobile platforms. Managed website content and search functions. Rolled out new content as required across multiple websites. Analyse web performance which will enable suggestions of new user journeys. Add and amend content to ensure SEO is front of mind to assist capture inbound traffic. Manage social media platforms. Created and managed the design and content creation for overall look and feel. Worked closely with the Sales and Marketing Manager to develop and maintain our annual marketing calendar, annual events and marketing budget. Developed a content strategy for the business and worked with 3rd parties to deliver this – both for acquisition and retention purposes. Management of all organic and paid social media. Run a diverse range of comprehensive paid brand campaigns through social media platforms including Facebook, Instagram, website le

Social Media Assistant at Bullets for Peace, SA

February 1, 2017 - October 24, 2025

Consulted and revisited defined target audiences, conducted relevant market research, sourced and maintained new clients. Relaunched social media branding and strategy. Engaged PR related media connections through local celebrity endorsement. Developed brand following and awareness for sales growth. Secured new business opportunities that increased revenues.

Marketing Assistant at Heavenly Harmony, Rejuvenation Centre

December 31, 2015 - October 24, 2025

Managing Heavenly Harmony and the Rejuvenation Centre, managing (Owner) Jane Mackenzie product and rebranding for Nutrition Consulting. Assisting the owner in growth of business. Ensuring a consistent brand development, overseeing labelling and packaging processes. Managing all social media and website updates. Event planning for product launches, promotional events and at the Rejuvenation Centre, events and workshops.

Sales Executive at Browns the Diamond Store

December 31, 2014 - October 24, 2025

Developed and managed sales pipeline of existing and potential customers. Sold fine jewellery within the sales parameters. Expanded knowledge to convey Browns’ heritage and values. Increased high net-worth client base. Reached top sales status for highest number of eternity bands sold in December. Created demand for the product while interacting with potential clients to establish needs and present fitting products. Ensured best client experience and merchandise displays. Managed POS transactions and inventory.

Manager at Villa Chimanimani

December 31, 2013 - October 24, 2025

Improved productivity and reduced costs by implementing efficient systems. Monitored promotions and pricing to maximize bookings. Proposed and implemented effective marketing strategies to increase room occupancy levels. Oversaw maintenance issues and liaised with third-party contractors. Provided reports for owners and managed product delivery and stock.

Personal Assistant to General Manager and Personal Assistant to Owner at Bilton Wines

December 31, 2011 - October 24, 2025

Maintained properties of the owner, screened correspondence, organized appointments, and supported scheduling for owner and general manager. Accompanied owner on overseas trips, promoted wine sales, coordinated meetings to encourage international trade and export. Ensured export and local sales pipeline management and reporting.

Public Relations Manager at Bilton Wines

December 31, 2011 - October 24, 2025

Conducted market research and customer surveys to assess demand, brand positioning and awareness. Maintained a commercially aware approach, contributed to a client database, oversaw events and venue management, and built customer retention systems. Drove brand awareness and new customer acquisition.

Tasting Room Advisor at Bilton Wines

December 31, 2011 - October 24, 2025

Liaison with customers, managed sales and client experience, coordinated with office on prospect buyers, and enhanced brand exposure within the tasting room.