Hello, I’m Natalia Maximets, a communications and digital marketing professional with over 10 years of experience driving strategic communications, meaningful engagement, and alignment with organizational goals across the mental health sector and beyond. As the founder of Sense-Maker Hub, I’ve coordinated cross-border initiatives like U-RISE to deliver digital and in-person mental health interventions for Ukrainian refugees across the EU. I’ve led cross-functional teams, hit ambitious engagement targets (e.g., 150,000+ users for the Friend First Aid Chatbot), trained 22 facilitators in Self-Help and Problem Management, and published case studies while contributing to policy guidance and thought leadership in the field.

Natalia Maximets

Hello, I’m Natalia Maximets, a communications and digital marketing professional with over 10 years of experience driving strategic communications, meaningful engagement, and alignment with organizational goals across the mental health sector and beyond. As the founder of Sense-Maker Hub, I’ve coordinated cross-border initiatives like U-RISE to deliver digital and in-person mental health interventions for Ukrainian refugees across the EU. I’ve led cross-functional teams, hit ambitious engagement targets (e.g., 150,000+ users for the Friend First Aid Chatbot), trained 22 facilitators in Self-Help and Problem Management, and published case studies while contributing to policy guidance and thought leadership in the field.

Available to hire

Hello, I’m Natalia Maximets, a communications and digital marketing professional with over 10 years of experience driving strategic communications, meaningful engagement, and alignment with organizational goals across the mental health sector and beyond.

As the founder of Sense-Maker Hub, I’ve coordinated cross-border initiatives like U-RISE to deliver digital and in-person mental health interventions for Ukrainian refugees across the EU. I’ve led cross-functional teams, hit ambitious engagement targets (e.g., 150,000+ users for the Friend First Aid Chatbot), trained 22 facilitators in Self-Help and Problem Management, and published case studies while contributing to policy guidance and thought leadership in the field.

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Experience Level

Expert
Expert
Intermediate

Language

Ukrainian
Fluent
English
Advanced
German
Intermediate
French
Intermediate

Work Experience

Research Assistant - U-RISE & Moodbuster 2.0 at Vrije Universiteit Amsterdam
February 1, 2024 - October 24, 2025
Actively participated in discussions of scientific literature; contributed to mood and mental health research projects within the Clinical, Neuro- & Developmental Psychology department; supported cross-institutional collaboration and data collection activities.
Head of Content Department at Belkins (Sales & Marketing Agency)
July 1, 2022 - October 24, 2025
Led the Content Department; aligned priorities with brand goals; published over 150 blog articles and guest posts on topics including abuse recovery, codependency, attachment issues, mid-life crisis, and divorce prevention; drove cross-channel content strategy and governance.
Content Marketing Manager at Belkins (Sales & Marketing Agency)
November 1, 2021 - October 24, 2025
Led content marketing programs, built editorial calendars, and implemented SEO-informed content strategies to improve engagement and lead generation across channels.

Education

Master’s Degree at Kyiv Institute of Modern Psychology and Psychotherapy
January 11, 2030 - October 24, 2025
Master’s Degree at Kyiv National Linguistic University
January 11, 2030 - October 24, 2025

Qualifications

Cambridge Certificate of Proficiency
January 11, 2030 - October 24, 2025

Industry Experience

Media & Entertainment, Healthcare, Education, Non-Profit Organization, Professional Services, Software & Internet