I'm Ariana Francisco, a creative designer with a strong foundation in both graphic design and fashion design. I create innovative, trend-aligned designs for clothing collections and marketing assets using Adobe Creative Suite (Illustrator, Photoshop, InDesign), and I have a deep understanding of color theory, textiles, and the apparel production process. I'm collaborative, detail-oriented, and passionate about storytelling through visuals. I've worked closely with lead designers and product managers to develop collections, create marketing visuals, and ensure brand consistency across all platforms. I thrive in fast-paced environments where design meets production and strive to translate vision into practical deliverables that elevate brand identity.

Ariana Francisco

I'm Ariana Francisco, a creative designer with a strong foundation in both graphic design and fashion design. I create innovative, trend-aligned designs for clothing collections and marketing assets using Adobe Creative Suite (Illustrator, Photoshop, InDesign), and I have a deep understanding of color theory, textiles, and the apparel production process. I'm collaborative, detail-oriented, and passionate about storytelling through visuals. I've worked closely with lead designers and product managers to develop collections, create marketing visuals, and ensure brand consistency across all platforms. I thrive in fast-paced environments where design meets production and strive to translate vision into practical deliverables that elevate brand identity.

Available to hire

I’m Ariana Francisco, a creative designer with a strong foundation in both graphic design and fashion design. I create innovative, trend-aligned designs for clothing collections and marketing assets using Adobe Creative Suite (Illustrator, Photoshop, InDesign), and I have a deep understanding of color theory, textiles, and the apparel production process.
I’m collaborative, detail-oriented, and passionate about storytelling through visuals. I’ve worked closely with lead designers and product managers to develop collections, create marketing visuals, and ensure brand consistency across all platforms. I thrive in fast-paced environments where design meets production and strive to translate vision into practical deliverables that elevate brand identity.

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Language

English
Fluent

Work Experience

Assistant Art Director at Xirena
December 31, 2023 - October 24, 2025
Assist art direction for lookbooks and campaigns, coordinate casting and talent bookings, support Creative Director in establishing visual concepts and annual content strategy.
Buyer at HB Hermosa Beach Boutique
March 31, 2018 - October 24, 2025
Buyer for a clothing boutique, responsible for product selection, vendor communications, and merchandising in a retail environment in Hermosa Beach.
Creative Coordinator at Xirena
February 1, 2023 - November 19, 2025
Oversee and manage production of all Xirena creative content (look books, campaigns and ECOM shoots). Manage the schedule for shoots. Photo retouching for Lookbooks, Editorial Shoots, ECOM shoots. Color correction. Ad generation on Figma. Create mock ups for the design team on Photoshop/ Illustrator. Create artwork for graphics or embroidery designs. Work closely with the Creative Director to establish vision of annual content and casting strategies. Communicate with teams to create necessary deliverables list. Coordinate castings and book all talent for visual assets. Coordinate all print assets for delivery to the sales team. Primary point of contact between internal team and contracts throughout development production and post-production.
Assistant Art Director at Xirena
December 1, 2023 - December 1, 2023
Assist art direction; manage production and post-production tasks for look books, campaigns and shoots. Coordinate and support the development of visual assets and campaigns.
Buyer at Hermosa Beach clothing boutique
March 1, 2018 - March 1, 2018
HB Buyer for a clothing boutique in Hermosa Beach; sourced and managed fashion merchandise for store inventory.

Education

Masters in Fashion Design at Polimoda
January 1, 2020 - December 31, 2020
AA in Product Development at FIDM
January 1, 2006 - December 31, 2008
Master's in Fashion Design at Polimoda
January 11, 2030 - November 19, 2025
AA in Product Development at FIDM
January 11, 2030 - November 19, 2025
Master's Degree in Fashion Design at Polimoda
January 11, 2030 - March 26, 2026
Associate of Arts at FIDM
January 11, 2030 - March 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Other, Professional Services