Available to hire
Hi, I’m Areeba Gul, a creative and results-driven digital marketing and content specialist with 4+ years of experience building high-impact content for online brands. I love crafting engaging copy, visuals, and social campaigns that boost audience engagement and sales.
I excel at using data analytics to optimize performance and ensure brand voice stays aligned with market trends. My passion is blending creativity with strategy to deliver measurable results in e-commerce and apparel marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Tier75
October 1, 2025 - PresentDevelop and implement digital marketing strategies to enhance brand visibility and engagement. Create and manage content calendars for social media and website promotions. Track performance metrics and optimize campaigns using analytics insights.
Digital Marketing Specialist at Tier75
October 1, 2025 - PresentDevelop and implement digital marketing strategies to enhance brand visibility and engagement. Create and manage content calendars for social media and website promotions. Track performance metrics and optimize campaigns using analytics insights.
Content Writer & Graphic Designer at Fiverr
April 1, 2025 - October 25, 2025Produced persuasive product descriptions, slogans, and social media captions for eCommerce clients. Designed branded visuals and promotional graphics using Canva and Photoshop. Collaborated with clients to deliver custom campaigns aligned with their marketing goals.
Content Writer & Graphic Designer at Fiverr
April 1, 2025 - October 25, 2025Produced persuasive product descriptions, slogans, and social media captions for eCommerce clients. Designed branded visuals and promotional graphics using Canva and Photoshop. Collaborated with clients to deliver custom campaigns aligned with their marketing goals.
Search Engine Evaluator at Appen
October 1, 2024 - PresentEvaluated digital content relevance and optimized keyword alignment for improved SEO performance. Contributed to refining content algorithms for better user engagement and discoverability.
Search Engine Evaluator at Appen
October 1, 2024 - PresentEvaluated digital content relevance and optimized keyword alignment for improved SEO performance. Contributed to refining content algorithms for better user engagement and discoverability.
Virtual Assistant & Social Media Coordinator at Freelance
June 1, 2024 - October 25, 2025Managed brand social pages, scheduled content, and monitored audience interactions. Organized marketing assets, tracked engagement data, and prepared performance reports.
Virtual Assistant & Social Media Coordinator at Freelance
June 1, 2024 - October 25, 2025Managed brand social pages, scheduled content, and monitored audience interactions. Organized marketing assets, tracked engagement data, and prepared performance reports.
Online Tutor & Educational Content Creator at Private / Freelance
July 1, 2021 - PresentCreated engaging learning materials and visual aids for online education platforms. Strengthened communication, creativity, and presentation design skills.
Online Tutor & Educational Content Creator at Private / Freelance
July 1, 2021 - PresentCreated engaging learning materials and visual aids for online education platforms. Strengthened communication, creativity, and presentation design skills.
Education
Bachelor’s in English (Hons) at Fatima Jinnah Women University (Akhuwat College for Women)
June 1, 2023 - September 1, 2027Diploma in Digital Marketing at Google pour les Pros
August 1, 2024 - April 1, 2025Diploma in Education at University of the Punjab
September 1, 2021 - October 1, 2023Bachelor’s in English (Hons) at Fatima Jinnah Women University (Akhuwat College for Women)
June 1, 2023 - September 1, 2027Diploma in Digital Marketing at Google pour les Pros
August 1, 2024 - April 1, 2025Diploma in Education at University of the Punjab
September 1, 2021 - October 1, 2023Qualifications
Diploma in Digital Marketing
August 1, 2024 - April 1, 2025Diploma in Education
September 1, 2021 - October 1, 2023Industry Experience
Retail, Software & Internet, Media & Entertainment, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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