Available to hire
Hi, I’m Matthew Nguyen—a creative content strategist with a passion for storytelling across entertainment and digital platforms. With 5+ years managing branded content and social growth for Broadway productions and major consumer brands, I excel at short-form video, trend spotting, and community engagement across TikTok, Instagram, and YouTube Shorts. My performing arts background adds a unique storytelling voice and visual flair to digital campaigns, and I thrive in collaborative teams that move concepts from idea to production.
I specialize in conceptualizing, producing, and editing content that aligns with brand voice and audience interests, and I love weaving performance craft into digital marketing initiatives. I’m always exploring new formats and partnerships to spark authentic connections with audiences and drive measurable growth.
Experience Level
Language
English
Fluent
Work Experience
Social Media Manager at Miss Saigon (Broadway)
December 31, 2020 - October 25, 2025Managed and grew the show's social media following across platforms, exceeding 20,000 engaged followers. Created and scheduled content that increased ticket sales, merchandise revenue, and audience engagement. Coordinated with the production team to provide behind-the-scenes access and deepen audience connection. Initiated interactive campaigns to bridge the gap between audience and performers. Used storytelling techniques to maintain a consistent and compelling online brand narrative.
TikTok Creator at TikTok Creator (Personal Account) – @dearmatt
January 1, 2021 - PresentBuilt a personal brand with over 40,000+ followers and 2,300,000+ likes since launching in January 2021. Created original, humorous, and on-trend short-form content across lifestyle, pop culture, and commentary niches. Collaborated with brands and audiences to produce authentic, engaging material.
TikTok Manager & Content Creator at Influencer @myramolloy
January 1, 2023 - PresentDirected, edited, and ideated vertical video content for a high-profile influencer. Collaborated closely on creative vision while adapting to fast-changing social trends. Delivered viral content through timely trend adoption and storytelling execution. Provided guidance on narrative structure and visual tone to enhance brand voice. Maintained content calendar and posting cadence to maximize reach and engagement.
Content Creator at Ridge Wallet
January 1, 2023 - PresentWorked directly with Ridge’s social media team to create product-focused TikTok content. Conceptualized, shot, and edited videos designed to drive e-commerce conversions. Executed trend-based campaigns while preserving brand identity and message clarity. Developed compelling call-to-actions and hooks to boost viewer retention and click-through. Provided regular insights on content performance and optimization strategies.
Creative Team Member at FIKA (Web3 Project)
December 31, 2023 - October 25, 2025Collaborated with design and tech teams to develop brand storytelling for a new Web3 platform. Contributed to creative writing, concept development, and content strategy. Engaged in visual mood-boarding and content prototyping to bring brand vision to life. Participated in user experience discussions and content rollout planning. Helped shape brand tone and narrative for emerging markets and decentralized audiences.
Freelance Content Creator and Advisor at Various clients
January 1, 2022 - PresentAdvised and conceptualized short form content for various accounts including authors, medical practices, influencers, musicians. Wrote scripts and created storyboards for short form content. Stayed up to date with fleeting TikTok/IG reel trends to maximize chance of virality. Edited bulk footage down to short form content for clients.
Ensemble Cast at Miss Saigon
December 31, 2023 - October 25, 2025Ensemble member performing vocal and dramatic performances as part of a major theatrical production.
Ensemble Cast at West Side Story on Sydney Harbour
December 31, 2024 - October 25, 2025Ensemble member in a high-profile outdoor production, enhancing stage presence and storytelling through live performance.
Social Media Manager at Miss Saigon (Broadway)
January 1, 2020 - January 1, 2020Managed and grew the show’s social media presence across platforms, exceeding 20,000 engaged followers. Created and scheduled content that increased ticket sales, merchandise revenue, and audience engagement. Coordinated with the production team to provide behind-the-scenes access and deepen audience connection. Initiated interactive campaigns to bridge the gap between audience and performers. Used storytelling techniques to maintain a consistent and compelling online brand narrative.
TikTok Creator (Personal Account) at @dearmatt
January 1, 2021 - October 27, 2025Built a personal brand with 40,000+ followers and 2,300,000+ likes since January 2021. Created original, humorous, on-trend short-form content across lifestyle, pop culture, and commentary niches. Collaborated with brands and audiences to produce authentic, engaging material.
TikTok Manager & Content Creator – Influencer at @myramolloy
January 1, 2023 - October 27, 2025Directed, edited, and ideated vertical video content for a high-profile influencer. Collaborated on creative vision while adapting to fast-changing social trends. Delivered viral content through timely trend adoption and storytelling execution. Provided guidance on narrative structure and visual tone to enhance brand voice. Maintained content calendar and posting cadence to maximize reach and engagement.
Content Creator at Ridge Wallet
January 1, 2023 - October 27, 2025Worked directly with Ridge’s social media team to create product-focused TikTok content. Conceptualized, shot, and edited videos designed to drive e-commerce conversions. Executed trend-based campaigns while preserving brand identity and message clarity. Developed compelling calls-to-action and hooks to boost viewer retention and click-through. Provided regular insights on content performance and optimization strategies.
Creative Team Member at FIKA (Web3 Project)
January 1, 2023 - January 1, 2023Collaborated with design and tech teams to develop brand storytelling for a new Web3 platform. Contributed to creative writing, concept development, and content strategy. Engaged in visual mood-boarding and content prototyping to bring brand vision to life. Participated in user experience discussions and content rollout planning. Helped shape brand tone and narrative for emerging markets and decentralized audiences.
Freelance Content Creator and Advisor at Various clients
January 1, 2022 - October 27, 2025Advised and conceptualized short-form content for various accounts including authors, medical practices, influencers, and musicians. Wrote scripts and produced storyboards for short-form content. Stayed up to date with fleeting TikTok/IG Reel trends to maximize virality. Edited bulk footage into short-form content tailored for clients.
Education
Bachelor of Fine Arts at University of Technology, Queensland, Australia
January 11, 2030 - October 25, 2025Bachelor of Fine Arts at University of Technology, Queensland, Australia
January 11, 2030 - October 27, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Travel & Hospitality, Consumer Goods
Experience Level
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