Available to hire
I’m Matthew Nguyen, content strategist and creator with 5+ years of experience building high-engagement social ecosystems across entertainment, consumer brands, and Web3. Based in Los Angeles, I craft culturally fluent copy, memes, and narrative-driven campaigns for platform-native audiences.
I translate complex product updates into engaging, audience-centric messaging, lead community engagement across platforms, and develop scalable content strategies. I enjoy collaborating with founders, artists, developers, and moderators to launch campaigns, grow communities, and keep audiences informed and entertained.
Experience Level
Language
English
Fluent
Work Experience
Social Media Manager at Miss Saigon (Broadway)
December 31, 2020 - October 25, 2025Managed and grew the show's social media following across platforms, exceeding 20,000 engaged followers. Created and scheduled content that increased ticket sales, merchandise revenue, and audience engagement. Coordinated with the production team to provide behind-the-scenes access and deepen audience connection. Initiated interactive campaigns to bridge the gap between audience and performers. Used storytelling techniques to maintain a consistent and compelling online brand narrative.
TikTok Creator at TikTok Creator (Personal Account) – @dearmatt
January 1, 2021 - PresentBuilt a personal brand with over 40,000+ followers and 2,300,000+ likes since launching in January 2021. Created original, humorous, and on-trend short-form content across lifestyle, pop culture, and commentary niches. Collaborated with brands and audiences to produce authentic, engaging material.
TikTok Manager & Content Creator at Influencer @myramolloy
January 1, 2023 - PresentDirected, edited, and ideated vertical video content for a high-profile influencer. Collaborated closely on creative vision while adapting to fast-changing social trends. Delivered viral content through timely trend adoption and storytelling execution. Provided guidance on narrative structure and visual tone to enhance brand voice. Maintained content calendar and posting cadence to maximize reach and engagement.
Content Creator at Ridge Wallet
January 1, 2023 - PresentWorked directly with Ridge’s social media team to create product-focused TikTok content. Conceptualized, shot, and edited videos designed to drive e-commerce conversions. Executed trend-based campaigns while preserving brand identity and message clarity. Developed compelling call-to-actions and hooks to boost viewer retention and click-through. Provided regular insights on content performance and optimization strategies.
Creative Team Member at FIKA (Web3 Project)
December 31, 2023 - October 25, 2025Collaborated with design and tech teams to develop brand storytelling for a new Web3 platform. Contributed to creative writing, concept development, and content strategy. Engaged in visual mood-boarding and content prototyping to bring brand vision to life. Participated in user experience discussions and content rollout planning. Helped shape brand tone and narrative for emerging markets and decentralized audiences.
Freelance Content Creator and Advisor at Various clients
January 1, 2022 - PresentAdvised and conceptualized short form content for various accounts including authors, medical practices, influencers, musicians. Wrote scripts and created storyboards for short form content. Stayed up to date with fleeting TikTok/IG reel trends to maximize chance of virality. Edited bulk footage down to short form content for clients.
Ensemble Cast at Miss Saigon
December 31, 2023 - October 25, 2025Ensemble member performing vocal and dramatic performances as part of a major theatrical production.
Ensemble Cast at West Side Story on Sydney Harbour
December 31, 2024 - October 25, 2025Ensemble member in a high-profile outdoor production, enhancing stage presence and storytelling through live performance.
Social Media Manager at Miss Saigon (Broadway)
January 1, 2020 - January 1, 2020Managed and grew the show’s social media presence across platforms, exceeding 20,000 engaged followers. Created and scheduled content that increased ticket sales, merchandise revenue, and audience engagement. Coordinated with the production team to provide behind-the-scenes access and deepen audience connection. Initiated interactive campaigns to bridge the gap between audience and performers. Used storytelling techniques to maintain a consistent and compelling online brand narrative.
TikTok Creator (Personal Account) at @dearmatt
January 1, 2021 - October 27, 2025Built a personal brand with 40,000+ followers and 2,300,000+ likes since January 2021. Created original, humorous, on-trend short-form content across lifestyle, pop culture, and commentary niches. Collaborated with brands and audiences to produce authentic, engaging material.
TikTok Manager & Content Creator – Influencer at @myramolloy
January 1, 2023 - October 27, 2025Directed, edited, and ideated vertical video content for a high-profile influencer. Collaborated on creative vision while adapting to fast-changing social trends. Delivered viral content through timely trend adoption and storytelling execution. Provided guidance on narrative structure and visual tone to enhance brand voice. Maintained content calendar and posting cadence to maximize reach and engagement.
Content Creator at Ridge Wallet
January 1, 2023 - October 27, 2025Worked directly with Ridge’s social media team to create product-focused TikTok content. Conceptualized, shot, and edited videos designed to drive e-commerce conversions. Executed trend-based campaigns while preserving brand identity and message clarity. Developed compelling calls-to-action and hooks to boost viewer retention and click-through. Provided regular insights on content performance and optimization strategies.
Creative Team Member at FIKA (Web3 Project)
January 1, 2023 - January 1, 2023Collaborated with design and tech teams to develop brand storytelling for a new Web3 platform. Contributed to creative writing, concept development, and content strategy. Engaged in visual mood-boarding and content prototyping to bring brand vision to life. Participated in user experience discussions and content rollout planning. Helped shape brand tone and narrative for emerging markets and decentralized audiences.
Freelance Content Creator and Advisor at Various clients
January 1, 2022 - October 27, 2025Advised and conceptualized short-form content for various accounts including authors, medical practices, influencers, and musicians. Wrote scripts and produced storyboards for short-form content. Stayed up to date with fleeting TikTok/IG Reel trends to maximize virality. Edited bulk footage into short-form content tailored for clients.
Social Media & Community — NFT & Web3 Projects at WonderPals NFT; Valhalla NFT; Terrible Pets NFT
January 1, 2022 - December 31, 2023Supported social strategy, content creation, and daily community engagement across multiple NFT projects. Produced copy, memes, and narrative-driven posts aligned with web3 culture. Engaged directly with holders, collectors, and influencers to build trust and retention. Monitored market sentiment, trends, and competitor narratives. Helped manage FUD and misinformation through timely, transparent communication. Supported launches, roadmap updates, and major announcements. Collaborated with founders, artists, developers, and moderators.
TikTok Creator at @dearmatt
January 1, 2021 - PresentBuilt and scaled a personal media brand to 40K+ followers and 2.3M+ likes. Produced viral commentary, humor, and trend-driven content optimized for platform algorithms. Developed a recognizable, conversational voice that builds audience trust. Featured in a national Super Bowl commercial, increasing mainstream visibility. Analyzed engagement data to refine hooks, pacing, and storytelling frameworks.
Brand & Community Lead at Miss Saigon Broadway
January 1, 2017 - December 31, 2020Led multi-platform social strategy, growing to 20K+ engaged followers. Created campaign-driven content supporting ticket sales and merchandise revenue. Coordinated with cast, production, and marketing teams on unified messaging. Launched interactive initiatives to strengthen fan loyalty and retention. Maintained consistent brand narrative across multiple stakeholder groups.
Social & Creative Lead at Myra Molloy
January 1, 2023 - PresentDirected and executed high-volume vertical video content. Adapted rapidly to emerging trends and platform shifts. Developed narrative frameworks and visual identity. Maintained publishing cadence to maximize reach and engagement.
Freelance Content Creator & Advisor at Various Clients (dearmatt / myramolloy / tomxsisk)
January 1, 2022 - PresentFreelance content advisor and creator for NFT/Web3 projects and creators; collaborated with clients to shape voice, content strategy and cross-platform campaigns.
Education
Bachelor of Fine Arts at University of Technology, Queensland, Australia
January 11, 2030 - October 25, 2025Bachelor of Fine Arts at University of Technology, Queensland, Australia
January 11, 2030 - October 27, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Travel & Hospitality, Consumer Goods
Experience Level
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