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I’m a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting, complemented by 20+ years in international business management where persuasive communication drove multimillion-dollar contracts and stakeholder partnerships. I craft clear, concise, and engaging copy that informs, persuades, and converts audiences across B2B and technical sectors, adapting tone to different industries and stakeholders, and delivering under tight deadlines. I refine work based on feedback and am passionate about transforming complex ideas into compelling narratives that resonate with global clients and teams. My strength lies in turning intricate concepts into engaging stories that drive action. I excel at audience psychology, conversion-focused copy, and cross-cultural collaboration, consistently delivering high-quality work under pressure and evolving approaches based on measurable results and client feedback.…I’m a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting, complemented by 20+ years in international business management where persuasive communication drove multimillion-dollar contracts and stakeholder partnerships. I craft clear, concise, and engaging copy that informs, persuades, and converts audiences across B2B and technical sectors, adapting tone to different industries and stakeholders, and delivering under tight deadlines. I refine work based on feedback and am passionate about transforming complex ideas into compelling narratives that resonate with global clients and teams. My strength lies in turning intricate concepts into engaging stories that drive action. I excel at audience psychology, conversion-focused copy, and cross-cultural collaboration, consistently delivering high-quality work under pressure and evolving approaches based on measurable results and client feedback.

Andrei Koval

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I’m a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting, complemented by 20+ years in international business management where persuasive communication drove multimillion-dollar contracts and stakeholder partnerships. I craft clear, concise, and engaging copy that informs, persuades, and converts audiences across B2B and technical sectors, adapting tone to different industries and stakeholders, and delivering under tight deadlines. I refine work based on feedback and am passionate about transforming complex ideas into compelling narratives that resonate with global clients and teams. My strength lies in turning intricate concepts into engaging stories that drive action. I excel at audience psychology, conversion-focused copy, and cross-cultural collaboration, consistently delivering high-quality work under pressure and evolving approaches based on measurable results and client feedback.…I’m a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting, complemented by 20+ years in international business management where persuasive communication drove multimillion-dollar contracts and stakeholder partnerships. I craft clear, concise, and engaging copy that informs, persuades, and converts audiences across B2B and technical sectors, adapting tone to different industries and stakeholders, and delivering under tight deadlines. I refine work based on feedback and am passionate about transforming complex ideas into compelling narratives that resonate with global clients and teams. My strength lies in turning intricate concepts into engaging stories that drive action. I excel at audience psychology, conversion-focused copy, and cross-cultural collaboration, consistently delivering high-quality work under pressure and evolving approaches based on measurable results and client feedback.

Available to hire

I’m a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting, complemented by 20+ years in international business management where persuasive communication drove multimillion-dollar contracts and stakeholder partnerships. I craft clear, concise, and engaging copy that informs, persuades, and converts audiences across B2B and technical sectors, adapting tone to different industries and stakeholders, and delivering under tight deadlines. I refine work based on feedback and am passionate about transforming complex ideas into compelling narratives that resonate with global clients and teams.

My strength lies in turning intricate concepts into engaging stories that drive action. I excel at audience psychology, conversion-focused copy, and cross-cultural collaboration, consistently delivering high-quality work under pressure and evolving approaches based on measurable results and client feedback.

Skills

Experience Level

Copywriting

Expert

Email Marketing

Expert

Email Design

Expert

Language

Russian

Fluent

English

Fluent

Ukrainian

Intermediate

Latvian

Beginner

Work Experience

Freelance Direct Response Copywriter at Self-Employed

January 1, 2023 - Present

Developed copywriting expertise through self-directed projects, focusing on direct response techniques to drive action and engagement. Created a portfolio of original samples tailored to B2B and B2C audiences in trade, manufacturing, real estate, and international services. Produced 20+ high-impact writing samples (email sequences, landing page copy, ad campaigns, thought leadership articles) with emphasis on conversion optimization and audience psychology. Studied advanced DR methodologies and mapped customer journeys, applying them to simulate real-client scenarios with measurable mock metrics.

Project Manager at SGS Group

September 1, 2019 - October 25, 2025

Selected to spearhead monitoring of trade between the Russian Federation and Georgia under a bilateral agreement. Oversaw rollout of data-exchange systems, cargo management, and electronic tracking. Coordinated with Russian Customs, the Russian Foreign Affairs Ministry, the Georgian Revenue Service, and the Swiss Government on implementation matters.

PVoC Contract Manager at SGS Kenya Limited

November 1, 2018 - October 25, 2025

Led contract execution in collaboration with international affiliates (70+ active / 160+ total). Coordinated conformity assessment of imported products to East Africa to ensure compliance with national standards and WTO TBT. Built relationships with government agencies to ensure timely and successful contract deliverables. Managed marketing events, PR, communications, local sales services, and tendering. Promoted trade facilitation services including Single Window, Electronic Cargo Tracking, Anti-Counterfeit, and Standards Harmonisation. Directed contract management offices with guidelines, process improvements, cost control, and budgets up to USD 1 Million.

Head of Product Certification, Industrial Business Manager at SGS Vostok Limited

November 1, 2005 - October 25, 2025

Led the network of certification bodies for the Competence Centre of Geneva, including strategic marketing efforts to boost sales. Established a Moscow-based Certification Body; developed CE marking services for CIS; created a competence center focused on industrial safety for Oil & Gas and power facilities. Coordinated start-up of Industrial Services for Oil & Gas in Russia. Tracked steel cargoes for a major steel company, managing risk in the logistics chain and facilitating sales. Prepared for inspections of strategic exports by coordinating with regional and federal authorities, Group HQ, and executing offices.

Freelance Direct Response Copywriter at Self-Employed

January 1, 2023 - November 19, 2025

Developed direct-response copywriting expertise through intensive self-directed projects, building a portfolio tailored to B2B and B2C audiences in trade, manufacturing, real estate, and international services. Created 20+ high-impact writing samples including email sequences, landing pages, ad campaigns, and thought leadership articles, emphasizing conversion optimization and audience psychology. Studied advanced DR methodologies (AIDA, PAS) and mapped customer journeys to simulate real-client scenarios with measurable mock metrics (open rates and click-throughs).

Project Manager at SGS Group

September 1, 2019 - September 1, 2019

Selected to spearhead monitoring of trade between the Russian Federation and Georgia under a bilateral agreement. Oversaw rollout of systems for data exchange, cargo management, and electronic tracking. Coordinated with Russian Customs, the Russian Foreign Affairs Ministry, the Georgian Revenue Service, and the Swiss Government on implementation matters. Led site selection, staff recruitment, training, and evaluation to ensure seamless operational setup.

PVoC Contract Manager at SGS Kenya Limited

November 1, 2018 - November 1, 2018

Led contract execution in collaboration with international affiliates (70+ active / 160+ total). Coordinated conformity assessment of imported products to East Africa to ensure compliance with national standards and the WTO TBT agreement. Built relationships with government agencies to ensure timely and successful contract deliverables. Managed marketing events, PR, communications, local sales services, and tendering. Directed contract management offices, including business guidelines, process improvements, and cost budgets up to USD 1 million.

Head of Product Certification, Industrial Business Manager; Business Development Manager for Minerals; Operations Comptroller at SGS Vostok Limited

November 1, 2005 - November 1, 2005

Led the network of certification bodies for the CIS, established a Moscow-based Certification Body, and developed CE marking services for goods exported from the CIS. Spearheaded an industrial safety competence center for Oil & Gas facilities and launched Industrial Services in Russia. Tracked steel cargoes for Russia’s largest steel producer, focusing on risk management of the logistics chain and sales facilitation. Prepared readiness for inspections of strategic exports in coordination with regional and federal authorities. Also contributed to the start-up of related services and professional development activities.