Available to hire
I’m Andrei Koval, a versatile and results-driven writer with over two years of dedicated practice in direct response copywriting and more than two decades in international business management. I excel at crafting clear, concise, and engaging copy for B2B and technical audiences, turning complex ideas into compelling narratives that inform, persuade, and convert.
I’m adept at varying tone and style across industries, delivering under tight deadlines, and refining work based on feedback. I love transforming challenging concepts into messaging that resonates with global clients and teams.
Experience Level
Language
Russian
Fluent
English
Fluent
Ukrainian
Intermediate
Latvian
Beginner
Work Experience
Freelance Direct Response Copywriter at Self-Employed
January 1, 2023 - PresentDeveloped copywriting expertise through self-directed projects, focusing on direct response techniques to drive action and engagement. Created a portfolio of original samples tailored to B2B and B2C audiences in trade, manufacturing, real estate, and international services. Produced 20+ high-impact writing samples (email sequences, landing page copy, ad campaigns, thought leadership articles) with emphasis on conversion optimization and audience psychology. Studied advanced DR methodologies and mapped customer journeys, applying them to simulate real-client scenarios with measurable mock metrics.
Project Manager at SGS Group
September 1, 2019 - October 25, 2025Selected to spearhead monitoring of trade between the Russian Federation and Georgia under a bilateral agreement. Oversaw rollout of data-exchange systems, cargo management, and electronic tracking. Coordinated with Russian Customs, the Russian Foreign Affairs Ministry, the Georgian Revenue Service, and the Swiss Government on implementation matters.
PVoC Contract Manager at SGS Kenya Limited
November 1, 2018 - October 25, 2025Led contract execution in collaboration with international affiliates (70+ active / 160+ total). Coordinated conformity assessment of imported products to East Africa to ensure compliance with national standards and WTO TBT. Built relationships with government agencies to ensure timely and successful contract deliverables. Managed marketing events, PR, communications, local sales services, and tendering. Promoted trade facilitation services including Single Window, Electronic Cargo Tracking, Anti-Counterfeit, and Standards Harmonisation. Directed contract management offices with guidelines, process improvements, cost control, and budgets up to USD 1 Million.
Head of Product Certification, Industrial Business Manager at SGS Vostok Limited
November 1, 2005 - October 25, 2025Led the network of certification bodies for the Competence Centre of Geneva, including strategic marketing efforts to boost sales. Established a Moscow-based Certification Body; developed CE marking services for CIS; created a competence center focused on industrial safety for Oil & Gas and power facilities. Coordinated start-up of Industrial Services for Oil & Gas in Russia. Tracked steel cargoes for a major steel company, managing risk in the logistics chain and facilitating sales. Prepared for inspections of strategic exports by coordinating with regional and federal authorities, Group HQ, and executing offices.
Freelance Direct Response Copywriter at Self-Employed
January 1, 2023 - November 19, 2025Developed direct-response copywriting expertise through intensive self-directed projects, building a portfolio tailored to B2B and B2C audiences in trade, manufacturing, real estate, and international services. Created 20+ high-impact writing samples including email sequences, landing pages, ad campaigns, and thought leadership articles, emphasizing conversion optimization and audience psychology. Studied advanced DR methodologies (AIDA, PAS) and mapped customer journeys to simulate real-client scenarios with measurable mock metrics (open rates and click-throughs).
Project Manager at SGS Group
September 1, 2019 - September 1, 2019Selected to spearhead monitoring of trade between the Russian Federation and Georgia under a bilateral agreement. Oversaw rollout of systems for data exchange, cargo management, and electronic tracking. Coordinated with Russian Customs, the Russian Foreign Affairs Ministry, the Georgian Revenue Service, and the Swiss Government on implementation matters. Led site selection, staff recruitment, training, and evaluation to ensure seamless operational setup.
PVoC Contract Manager at SGS Kenya Limited
November 1, 2018 - November 1, 2018Led contract execution in collaboration with international affiliates (70+ active / 160+ total). Coordinated conformity assessment of imported products to East Africa to ensure compliance with national standards and the WTO TBT agreement. Built relationships with government agencies to ensure timely and successful contract deliverables. Managed marketing events, PR, communications, local sales services, and tendering. Directed contract management offices, including business guidelines, process improvements, and cost budgets up to USD 1 million.
Head of Product Certification, Industrial Business Manager; Business Development Manager for Minerals; Operations Comptroller at SGS Vostok Limited
November 1, 2005 - November 1, 2005Led the network of certification bodies for the CIS, established a Moscow-based Certification Body, and developed CE marking services for goods exported from the CIS. Spearheaded an industrial safety competence center for Oil & Gas facilities and launched Industrial Services in Russia. Tracked steel cargoes for Russia’s largest steel producer, focusing on risk management of the logistics chain and sales facilitation. Prepared readiness for inspections of strategic exports in coordination with regional and federal authorities. Also contributed to the start-up of related services and professional development activities.
Project Manager at SGS Group
December 1, 2018 - September 1, 2019Spearheaded monitoring of trade between the Russian Federation and Georgia, overseeing data exchange, cargo management, and electronic tracking. Coordinated with Russian Customs, the Russian Foreign Affairs Ministry, the Georgian Revenue Service, and the Swiss Government on implementation matters. Led site selection, staff recruitment, training, and evaluation to ensure seamless operations.
PVoC Contract Manager at SGS Kenya Limited
December 1, 2005 - November 1, 2018Led contract execution in collaboration with international affiliates (70+ active / 160+ total). Coordinated conformity assessment of imported products to East Africa standards and WTO TBT agreement. Built relationships with government agencies to ensure timely deliverables, managed marketing events, PR, communications, local sales services, and tendering. Directed contract management offices, including guidelines, processes, and budgets up to USD 1 million; promoted trade facilitation services.
Head of Product Certification; Industrial Business Manager; Business Development Manager for Minerals; Operations Comptroller at SGS Vostok Limited
March 1, 1999 - November 1, 2005Led network of certification bodies for the Geneva Competence Centre; established a Moscow Certification Body; developed CE marking services for CIS exports; built an industrial services presence for Oil & Gas. Managed readiness for inspections of strategic exports in collaboration with regional/federal authorities, Group HQ, and executing offices. Earlier roles included steel cargo risk management and sales facilitation for large-scale projects; led start-ups for new services and regional offices.
Education
MBA at Open University Business School
January 11, 2030 - October 25, 2025Ph.D. Mechanical Engineering at St-Petersburg State Polytechnic University
January 11, 2030 - October 25, 2025M.Sc. (Mechanical Engineering) – Honours at Odessa National Polytechnic University
September 1, 1973 - June 27, 1978MBA at Open University Business School
January 11, 2030 - November 19, 2025Ph.D. Mechanical Engineering at St-Petersburg State Polytechnic University
January 11, 2030 - November 19, 2025M.Sc. (Mechanical Engineering) – Honours at Odessa National Polytechnic University
January 11, 2030 - November 19, 2025MBA at Open University Business School
January 11, 2030 - December 13, 2025Ph.D. Mechanical Engineering at St-Petersburg State Polytechnic University
January 11, 2030 - December 13, 2025M.Sc. (Mechanical Engineering) – Honours at Odessa National Polytechnic University
January 11, 2030 - December 13, 2025Qualifications
Sales Management
January 11, 2030 - October 25, 2025Customer Service
January 11, 2030 - October 25, 2025Direct Response Copywriting
January 1, 2023 - October 25, 2025Sales Management & Key Account Management
January 11, 2030 - October 25, 2025Customer Service & Negotiations
January 11, 2030 - October 25, 2025International Trade & Project Management
January 11, 2030 - October 25, 2025Direct Response Copywriting
January 1, 2023 - November 19, 2025Sales Management
January 11, 2030 - November 19, 2025Customer Service
January 11, 2030 - November 19, 2025Direct Response Copywriting
January 1, 2023 - December 13, 2025Sales Management
January 11, 2030 - December 13, 2025Key Account Management
January 11, 2030 - December 13, 2025Customer Service & Negotiations
January 11, 2030 - December 13, 2025International Trade & Project Management
January 11, 2030 - December 13, 2025Industry Experience
Manufacturing, Professional Services, Real Estate & Construction, Transportation & Logistics, Media & Entertainment, Education, Government
Create a Facebook ad, sales page, landing page and e-mail sequence for sales of proprietor engine pump in Kenya
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