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Hello, I’m Shireen Al Qasas, a marketing and content professional with over five years of experience crafting SEO-friendly content, product descriptions, and creative social campaigns across financial services, real estate, beauty, travel, and more. I thrive in multicultural environments and tailor content to fit each firm’s voice, delivering material in both Arabic and English that aligns with business goals. Beyond my in-house roles, I’ve freelanced since 2019, writing for a range of clients—from sustainable fashion to travel magazines and real estate portfolios—and I bring over a decade of UAE experience in the travel and airline sectors, starting as a ticketing clerk and advancing to flight inventory analysis. I’m proficient with tools like Trello, ClickUp, Canva, Vyond, WordPress, and Wix, and I’m pursuing a Master’s in Creative Writing to further sharpen my craft.…Hello, I’m Shireen Al Qasas, a marketing and content professional with over five years of experience crafting SEO-friendly content, product descriptions, and creative social campaigns across financial services, real estate, beauty, travel, and more. I thrive in multicultural environments and tailor content to fit each firm’s voice, delivering material in both Arabic and English that aligns with business goals. Beyond my in-house roles, I’ve freelanced since 2019, writing for a range of clients—from sustainable fashion to travel magazines and real estate portfolios—and I bring over a decade of UAE experience in the travel and airline sectors, starting as a ticketing clerk and advancing to flight inventory analysis. I’m proficient with tools like Trello, ClickUp, Canva, Vyond, WordPress, and Wix, and I’m pursuing a Master’s in Creative Writing to further sharpen my craft.

Shireen Al Qasas

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Hello, I’m Shireen Al Qasas, a marketing and content professional with over five years of experience crafting SEO-friendly content, product descriptions, and creative social campaigns across financial services, real estate, beauty, travel, and more. I thrive in multicultural environments and tailor content to fit each firm’s voice, delivering material in both Arabic and English that aligns with business goals. Beyond my in-house roles, I’ve freelanced since 2019, writing for a range of clients—from sustainable fashion to travel magazines and real estate portfolios—and I bring over a decade of UAE experience in the travel and airline sectors, starting as a ticketing clerk and advancing to flight inventory analysis. I’m proficient with tools like Trello, ClickUp, Canva, Vyond, WordPress, and Wix, and I’m pursuing a Master’s in Creative Writing to further sharpen my craft.…Hello, I’m Shireen Al Qasas, a marketing and content professional with over five years of experience crafting SEO-friendly content, product descriptions, and creative social campaigns across financial services, real estate, beauty, travel, and more. I thrive in multicultural environments and tailor content to fit each firm’s voice, delivering material in both Arabic and English that aligns with business goals. Beyond my in-house roles, I’ve freelanced since 2019, writing for a range of clients—from sustainable fashion to travel magazines and real estate portfolios—and I bring over a decade of UAE experience in the travel and airline sectors, starting as a ticketing clerk and advancing to flight inventory analysis. I’m proficient with tools like Trello, ClickUp, Canva, Vyond, WordPress, and Wix, and I’m pursuing a Master’s in Creative Writing to further sharpen my craft.

Available to hire

Hello, I’m Shireen Al Qasas, a marketing and content professional with over five years of experience crafting SEO-friendly content, product descriptions, and creative social campaigns across financial services, real estate, beauty, travel, and more. I thrive in multicultural environments and tailor content to fit each firm’s voice, delivering material in both Arabic and English that aligns with business goals.

Beyond my in-house roles, I’ve freelanced since 2019, writing for a range of clients—from sustainable fashion to travel magazines and real estate portfolios—and I bring over a decade of UAE experience in the travel and airline sectors, starting as a ticketing clerk and advancing to flight inventory analysis. I’m proficient with tools like Trello, ClickUp, Canva, Vyond, WordPress, and Wix, and I’m pursuing a Master’s in Creative Writing to further sharpen my craft.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Turkish

Intermediate

Work Experience

English Copywriter & Campaign Manager at Opofinance (Financial Service Provider)

August 1, 2024 - October 25, 2025

Created content, organized and managed Instagram posts for the parent and child company; edited Arabic blog posts; wrote Arabic emails and ads; managed English YouTube channels; wrote marketing emails and campaign posts; created Facebook ads, Google ads, YouTube ads and Instagram ads; collaborated with art manager on the parent company’s new website copy.

Content Department Manager at Gold Baz

August 1, 2021 - Present

Managed the overall content department including blog posts, social media (Instagram & YouTube), hired freelance writers and translators, edited their work, wrote product descriptions, and created website content for the parent company.

Freelance writer/translator at Self-employed / Freelance

August 1, 2024 - October 25, 2025

Wrote blog posts for real estate companies, digital marketing agencies, online travel magazines, cosmetic medicine, and hair products; ghost-wrote biographies, guides and how-to pages, and website content.

Operation Supervisor/ Web Editor at Antalya Homes

March 1, 2020 - October 25, 2025

Acted as the first point of contact between the client and the company; handled Arabic and English-speaking clients; organized inquiries and distributed them to the designated salesperson; followed up with the sales and after-sale teams; translated News, Portfolios, Campaigns and advertisements from English to Arabic; wrote articles, News, portfolios, landing pages, and advertisements in English.

English/Arabic Copywriter - Part Time - Remotely at Opofinance

September 1, 2024 - Present

Create content, organize and manage FORFX Instagram account posts; edit Arabic blog posts; write emails and ads in Arabic; manage English YouTube channels and create scenarios for FORFX; write marketing emails and campaign posts in English for FORFX and Arabic for Opofinance; edit FORFX Arabic website copy; create ads across Facebook, Google, YouTube, and Instagram in English for FORFX and Arabic for Opofinance.

English Copywriter & Campaign Manager at Opofinance

August 1, 2024 - October 25, 2025

Create content, organize and manage Instagram/Twitter posts; work with YouTube channels; write marketing emails and campaign posts; create ads on Facebook, Google, YouTube, and Instagram for FORFX; collaborate with art manager on English website copy.

Content Department Manager at Gold Baz

January 1, 2023 - October 25, 2025

Manage the content department: create blog and social media content, hire freelancers and translators, edit their work, write product descriptions, and build website content for the parent company.

Freelance writer/translator at Self-employed

August 1, 2024 - October 25, 2025

Wrote blog posts for real estate, digital marketing agencies, online travel magazines, cosmetics and hair products; ghostwrote biographies, guides and how-to pages; produced website content for various clients.

Operation Supervisor/Web Editor at Antalya Homes

March 1, 2020 - October 25, 2025

First point of contact between the client and the company; managed Arabic and English-speaking clients; organized inquiries and distributed to sales; followed up with sales and after-sales teams; translated and wrote English articles, news, portfolios, landing pages, and advertisements.