Led end-to-end design and creative direction for digital and in-store campaigns, ensuring brand alignment and storytelling across 10+ product launches per year. Designed and optimized weekly email marketing campaigns, boosting click-through rate by 25% and contributing to over $150,000 in attributed e-commerce revenue. Developed scalable typography, branding assets, and recruitment graphics; implemented a cohesive layout system that strengthened brand consistency and cut content turnaround by 20% across digital channels. Partnered with marketing and merchandising teams to conceptualize sales graphics and promotional assets that lifted conversions during key retail events. Established scalable production processes and asset libraries to improve workflow efficiency. Collaborated across identity, art direction, and retail marketing to ensure outputs reflected the brand’s values of quality, innovation, and elevated design.

Graphic Designer at MTY Group (Thai Express Restaurant)

June 1, 2024 - October 26, 2025

Directed the redesign of legacy marketing assets, refreshing the brand identity across print and digital platforms. Launched city-wide food campaigns featured on buses, expanding brand visibility across multiple channels. Created seasonal promotional materials—including holiday and sale flyers—to increase in-store traffic and customer awareness. Collaborated with marketing and operations to streamline creative processes, improving production speed and consistency. Developed scalable brand templates and brand guidelines to ensure cohesion across franchisees.

Graphic & Editorial Designer at HiSO Canada

February 1, 2022 - October 26, 2025

Designed book layouts and campaign publications, delivering cohesive visuals across print and digital platforms. Created editorial visuals and brand visuals, collaborating with stylist Olivia LeBlanc on art direction. Supported web design with responsive layouts and edited/retouched photography to maintain brand visuals. Contributed to elevating the brand’s visual identity and creative direction.

Founder & Creative Director at Losso™ Works Design Studio

March 1, 2019 - Present

Founded and run a multidisciplinary design studio specializing in custom typography, logo types, visual identities, and design systems that bridge heritage and contemporary aesthetics. Developed typefaces and delivered branding, environmental, editorial, and curatorial design projects for clients including ELLE Canada, The Study, Olivia LeBlanc, SHDE La Société, Poly Chromy, Velours Studio, and HiSO Canada. Led interdisciplinary teams of designers, web developers, illustrators, photographers, and animators to ensure conceptually strong and visually enduring outcomes. Engaged in research, teaching, and collaborations exploring intersections of design, history, and cultural identity. Focus areas included: Type & Lettering Design, Branding & Visual Identity, Art Direction, Packaging, Editorial & Web Design.