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I am Krista J. Martinelli, a marketing manager, copywriter, and editor based in Greenacres, Florida. I excel at crafting stories that resonate with audiences, guiding projects from concept to completion, and collaborating across teams to deliver polished content and meaningful community impact. Over the years I've built a track record of developing creative campaigns, managing content operations, and supporting global sales with clear, persuasive communications. I love helping brands grow visibility and engage customers through thoughtful branding, social media, and reliable processes.…I am Krista J. Martinelli, a marketing manager, copywriter, and editor based in Greenacres, Florida. I excel at crafting stories that resonate with audiences, guiding projects from concept to completion, and collaborating across teams to deliver polished content and meaningful community impact. Over the years I've built a track record of developing creative campaigns, managing content operations, and supporting global sales with clear, persuasive communications. I love helping brands grow visibility and engage customers through thoughtful branding, social media, and reliable processes.

Krista J. Martinelli

Copywriter, Content Creator, Project Manager, +2

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I am Krista J. Martinelli, a marketing manager, copywriter, and editor based in Greenacres, Florida. I excel at crafting stories that resonate with audiences, guiding projects from concept to completion, and collaborating across teams to deliver polished content and meaningful community impact. Over the years I've built a track record of developing creative campaigns, managing content operations, and supporting global sales with clear, persuasive communications. I love helping brands grow visibility and engage customers through thoughtful branding, social media, and reliable processes.…I am Krista J. Martinelli, a marketing manager, copywriter, and editor based in Greenacres, Florida. I excel at crafting stories that resonate with audiences, guiding projects from concept to completion, and collaborating across teams to deliver polished content and meaningful community impact. Over the years I've built a track record of developing creative campaigns, managing content operations, and supporting global sales with clear, persuasive communications. I love helping brands grow visibility and engage customers through thoughtful branding, social media, and reliable processes.

Available to hire

I am Krista J. Martinelli, a marketing manager, copywriter, and editor based in Greenacres, Florida. I excel at crafting stories that resonate with audiences, guiding projects from concept to completion, and collaborating across teams to deliver polished content and meaningful community impact.

Over the years I’ve built a track record of developing creative campaigns, managing content operations, and supporting global sales with clear, persuasive communications. I love helping brands grow visibility and engage customers through thoughtful branding, social media, and reliable processes.

Skills

Copywriting

WordPress

Web Design

Experience Level

Copywriting

Expert

WordPress

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Owner/Editor/Manager at AroundWellington.com

November 1, 2005 - Present

Oversee editorial operations for a local online magazine, including writing feature stories, editing content, producing weekly eNewsletters, and posting stories via WordPress. Manage billing and business functions while directing 20+ volunteers to ensure engaging content and community impact. Developed creative advertising campaigns that boosted local business visibility, advertiser engagement, and revenue growth.

B2B Marketing Specialist/Copywriter at Shoes For Crews

July 1, 2025 - October 26, 2025

Targeted marketing and sales copywriting across emails, social posts, collateral, web copy, newsletters, catalogs, billboards, video scripts, brand messaging, and CEO letters. Oversaw end-to-end execution of sales-driven projects through a DAM system; trained the team on DAM and Canva to improve efficiency and brand consistency; supported global sales with polished B2B materials.

Proposal Writer/Marketing Manager at Engenuity

June 1, 2021 - October 26, 2025

Developed engineering and surveying proposals, newsletters (Constant Contact), and website content (WordPress) to deliver clear, persuasive communications. Increased visibility by managing social media, writing marketing copy, and updating website content to showcase company expertise.

Managing Editor at Levenger

March 1, 2020 - October 26, 2025

Wrote and edited website, catalog, and newsletter content; developed product copy for Levenger’s select audience; ensured consistent updates through the company’s internal web design platform. Created and launched weekly email series 'Serious Answers for Curious Readers,' building brand engagement with targeted readership. Delivered compelling product copy that strengthened customer connection and supported new product promotions.

Senior Creative Copywriter at Office Depot – Corporate Headquarters

March 1, 2019 - October 26, 2025

Wrote compelling copy for the website; edited training manuals and style guides.

Middle School Instructor at Eagle Arts Academy

June 1, 2018 - October 26, 2025

Taught English and Journalism classes. Created lesson plans and designed projects. Conducted FSA testing and met with parents, improving student performance and strengthening parent-teacher collaboration.

Copywriter at Office Depot – Corporate Headquarters

August 1, 2017 - October 26, 2025

Wrote compelling advertising copy, including technical writing and creative copywriting.

Instructional Designer at Office Depot – Corporate Headquarters

April 1, 2017 - October 26, 2025

Created training manuals and other teaching tools for retail associates on the Workforce Management System.

Marketing / Proposal Writer at GFA International, Inc.

April 1, 2016 - October 26, 2025

Wrote engineering proposals ranging from $500K to $5M with SMEs; supported marketing through website design and social media campaigns. Secured new business with persuasive, compliant proposals. Increased brand visibility through redesigned website and social media campaigns.