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I’m Matthew Nickols, a multidisciplinary designer and visual storyteller with more than two decades of experience turning complex ideas into clear, emotionally resonant visuals. As founder of Serif Writing & Design LLC, I help organizations communicate with precision, authenticity, and creative intelligence—bridging design and message through intentional craft. I thrive in remote environments where creativity, autonomy, and communication intersect to create meaningful, lasting impact. My work blends strategic clarity with an artistic sensibility, delivering design that looks beautiful and works beautifully across brand systems, publications, and campaigns.…I’m Matthew Nickols, a multidisciplinary designer and visual storyteller with more than two decades of experience turning complex ideas into clear, emotionally resonant visuals. As founder of Serif Writing & Design LLC, I help organizations communicate with precision, authenticity, and creative intelligence—bridging design and message through intentional craft. I thrive in remote environments where creativity, autonomy, and communication intersect to create meaningful, lasting impact. My work blends strategic clarity with an artistic sensibility, delivering design that looks beautiful and works beautifully across brand systems, publications, and campaigns.

Matthew Nickols

Art Director, Creative Director, Graphic Designer, +2

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I’m Matthew Nickols, a multidisciplinary designer and visual storyteller with more than two decades of experience turning complex ideas into clear, emotionally resonant visuals. As founder of Serif Writing & Design LLC, I help organizations communicate with precision, authenticity, and creative intelligence—bridging design and message through intentional craft. I thrive in remote environments where creativity, autonomy, and communication intersect to create meaningful, lasting impact. My work blends strategic clarity with an artistic sensibility, delivering design that looks beautiful and works beautifully across brand systems, publications, and campaigns.…I’m Matthew Nickols, a multidisciplinary designer and visual storyteller with more than two decades of experience turning complex ideas into clear, emotionally resonant visuals. As founder of Serif Writing & Design LLC, I help organizations communicate with precision, authenticity, and creative intelligence—bridging design and message through intentional craft. I thrive in remote environments where creativity, autonomy, and communication intersect to create meaningful, lasting impact. My work blends strategic clarity with an artistic sensibility, delivering design that looks beautiful and works beautifully across brand systems, publications, and campaigns.

Available to hire

I’m Matthew Nickols, a multidisciplinary designer and visual storyteller with more than two decades of experience turning complex ideas into clear, emotionally resonant visuals. As founder of Serif Writing & Design LLC, I help organizations communicate with precision, authenticity, and creative intelligence—bridging design and message through intentional craft.

I thrive in remote environments where creativity, autonomy, and communication intersect to create meaningful, lasting impact. My work blends strategic clarity with an artistic sensibility, delivering design that looks beautiful and works beautifully across brand systems, publications, and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Owner / Creative Designer at Serif Writing & Design LLC

January 1, 2011 - Present

Provide full-scope design and consulting services for nonprofit, corporate, and advocacy sectors. Develop cohesive brand systems, publications, and campaigns that combine clarity, purpose, and creative integrity. Collaborate directly with clients from concept through production to ensure alignment and executional excellence. Conduct brand and design audits to unify messaging across visual platforms. Recognized for precision, reliability, and thoughtful design that consistently meets high expectations.

Art Director at Strategies 360

July 1, 2025 - October 26, 2025

Directed and executed creative for large-scale national campaigns across print, digital, and environmental media. Partnered with strategists, writers, and account leads to craft cohesive, visually intelligent communications. Produced branding systems, publications, and marketing collateral recognized for balance and clarity. Streamlined production processes, enhancing efficiency and cross-team collaboration. Maintained a trusted reputation for compositional mastery and message-driven design.