I’m Benji Massey, an email marketing specialist with 6+ years of experience driving engagement for SaaS and B2B brands. I design and optimize targeted campaigns across HubSpot, Mailchimp, and ActiveCampaign, using segmentation, A/B testing, and data-driven insights to boost open rates and conversions. I translate brand voice into compelling email content while ensuring CAN-SPAM and GDPR compliance. I’m passionate about delivering tailored, measurable strategies that create meaningful connections with audiences and help teams hit their growth goals. I’ve led brand strategy and client fulfillment initiatives, built scalable nurture programs, and collaborated cross-functionally to maintain brand consistency and deliver results across channels.

Benji Massey

I’m Benji Massey, an email marketing specialist with 6+ years of experience driving engagement for SaaS and B2B brands. I design and optimize targeted campaigns across HubSpot, Mailchimp, and ActiveCampaign, using segmentation, A/B testing, and data-driven insights to boost open rates and conversions. I translate brand voice into compelling email content while ensuring CAN-SPAM and GDPR compliance. I’m passionate about delivering tailored, measurable strategies that create meaningful connections with audiences and help teams hit their growth goals. I’ve led brand strategy and client fulfillment initiatives, built scalable nurture programs, and collaborated cross-functionally to maintain brand consistency and deliver results across channels.

Available to hire

I’m Benji Massey, an email marketing specialist with 6+ years of experience driving engagement for SaaS and B2B brands. I design and optimize targeted campaigns across HubSpot, Mailchimp, and ActiveCampaign, using segmentation, A/B testing, and data-driven insights to boost open rates and conversions. I translate brand voice into compelling email content while ensuring CAN-SPAM and GDPR compliance. I’m passionate about delivering tailored, measurable strategies that create meaningful connections with audiences and help teams hit their growth goals.

I’ve led brand strategy and client fulfillment initiatives, built scalable nurture programs, and collaborated cross-functionally to maintain brand consistency and deliver results across channels.

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Language

English
Advanced

Work Experience

Head of Brand Strategy & Client Fulfillment at RA Vibes
April 1, 2025 - Present
Plan, design, and execute email campaigns, nurture sequences, and automation workflows for SaaS and B2B clients using HubSpot and Mailchimp. Manage audience segmentation and personalization, ensuring message relevance and deliverability across large contact lists. Conduct A/B testing on subject lines, layouts, and CTAs to improve engagement and conversions. Collaborate with creative and content teams to maintain brand consistency and visual quality. Track KPIs (CTR, conversion rate, engagement lift) and deliver actionable reporting via Looker Studio dashboards.
Marketing Coordinator at Mity Inc
April 1, 2025 - October 27, 2025
Designed and executed targeted email campaigns and newsletters to nurture B2B prospects and drive sales growth. Implemented segmentation and automation workflows in HubSpot to enhance retention and personalization. Improved campaign metrics with A/B testing, raising open rates from 20% to 60% and conversions from 3% to 6%. Partnered with communications and creative teams to align messaging with brand standards and compliance.
Enterprise SEO Intern
January 1, 2024 - October 27, 2025
Supported enterprise SaaS clients with email and content automation workflows to improve customer engagement. Assisted with on-page optimization and content strategy support for larger client projects.
Product Marketing Intern at E3 Energy Cubes
January 1, 2023 - October 27, 2025
Developed automated lead-nurture campaigns and landing page flows in HubSpot, contributing to higher conversion and engagement rates. Collaborated with design teams to QA creative assets and ensure cross-channel consistency.
Social Media Coordinator at UpLife Studios
October 1, 2022 - October 27, 2025
Coordinated campaign assets and cross-platform launches across email, social, and influencer channels. Ensured message alignment and optimized timing with automation workflows.
Reputation Management Consultant at Kenect
May 1, 2022 - October 27, 2025
Consulted with law firms nationwide to develop Google Review and SEO strategies that enhance online visibility and client acquisition. Educated attorneys on the connection between local SEO, online reputation, and conversion rates— translating technical insights into practical growth strategies. Collaborated with internal teams to refine messaging and outreach strategies, increasing client engagement and retention.

Education

B.S. in Marketing at Western Governors University
January 11, 2030 - October 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment