Danielle Paphitis
I'm a freelancer who specialises in content writing, program design, and digital communication from South Australia.
About
I’m a freelancer who specialises in content writing, program design, and digital communication from South Australia. I help organisations and creative teams turn ideas into clear, engaging stories that connect with their audience. With over a decade of experience across counselling, education, and community engagement, I bring a unique mix of empathy, strategy, and technical skill to every project.
My strengths include SEO writing, WordPress management, CRM systems, and client engagement, along with a background in behavioural science that gives my work real human depth. What sets me apart is my ability to blend analytical thinking with creativity — crafting content that informs, inspires, and drives results.
Employment and project experience
Clinical Counsellor & Program Designer
Danielle Paphitis Practice
2019 – Present
• Design and deliver structured wellbeing and personal development programs
• Write and edit blog and web content optimised for SEO
• Manage CRM systems, digital bookings, and online marketing strategy
Administrative Assistant
City of Adelaide
2014 – 2019
• Supported Arts & Culture and On-Street Parking teams with project coordination
• Imported and processed large data files for infringement notice systems
• Streamlined administrative workflows using CRM and office software
Digital Advertising Sales Manager
Mum Central
2012 – 2014
• Led national digital campaigns and client acquisition strategies
• Managed partnerships, proposals, and brand collaborations
- 20 years' experience
- Joined October 2025
Industry experience
- Education
- Government
- Healthcare
- Professional Services
- Retail
More experts in Adelaide, Australia
Work experience· 8 roles
Provided administrative support to Arts & Culture and On-Street Parking teams. Supported project delivery in line with budget and strategic planning. Managed internal communications and central email inbox. Coordinated import of large data files from the National Motor Registration Department for processing of infringement notices. Supported onboarding of new employees and streamlined routine office tasks using CRM software.
Delivered one-on-one and group coaching focused on confidence-building, stress management, and personal development. Designed and facilitated structured programmes and workshops in-person and via Zoom. Created tailored support plans using CBT/NLP, tracking client progress through session documentation. Managed end-to-end business operations including digital bookings, CRM, invoicing, and private health compliance. Led a team of 5 virtual assistants across admin, content, and service tasks. Developed marketing content and SEO-optimised blog articles to promote services and attract clients. Built referral networks with local businesses to expand reach and collaborations.
Led national advertising strategy and client acquisition in parenting and baby markets. Oversaw campaign design, media sales, and cross-functional virtual teams. Prepared sales proposals, secured new contracts, and managed ongoing relationships with clients.
Education
Certifications and awards· 7
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