I'm a freelancer who specialises in content writing, program design, and digital communication from South Australia. I help organisations and creative teams turn ideas into clear, engaging stories that connect with their audience. With over a decade of experience across counselling, education, and community engagement, I bring a unique mix of empathy, strategy, and technical skill to every project. My strengths include SEO writing, WordPress management, CRM systems, and client engagement, along with a background in behavioural science that gives my work real human depth. What sets me apart is my ability to blend analytical thinking with creativity — crafting content that informs, inspires, and drives results. Employment and project experience Clinical Counsellor & Program Designer Danielle Paphitis Practice 2019 – Present • Design and deliver structured wellbeing and personal development programs • Write and edit blog and web content optimised for SEO • Manage CRM systems, digital bookings, and online marketing strategy Administrative Assistant City of Adelaide 2014 – 2019 • Supported Arts & Culture and On-Street Parking teams with project coordination • Imported and processed large data files for infringement notice systems • Streamlined administrative workflows using CRM and office software Digital Advertising Sales Manager Mum Central 2012 – 2014 • Led national digital campaigns and client acquisition strategies • Managed partnerships, proposals, and brand collaborations…I'm a freelancer who specialises in content writing, program design, and digital communication from South Australia. I help organisations and creative teams turn ideas into clear, engaging stories that connect with their audience. With over a decade of experience across counselling, education, and community engagement, I bring a unique mix of empathy, strategy, and technical skill to every project. My strengths include SEO writing, WordPress management, CRM systems, and client engagement, along with a background in behavioural science that gives my work real human depth. What sets me apart is my ability to blend analytical thinking with creativity — crafting content that informs, inspires, and drives results. Employment and project experience Clinical Counsellor & Program Designer Danielle Paphitis Practice 2019 – Present • Design and deliver structured wellbeing and personal development programs • Write and edit blog and web content optimised for SEO • Manage CRM systems, digital bookings, and online marketing strategy Administrative Assistant City of Adelaide 2014 – 2019 • Supported Arts & Culture and On-Street Parking teams with project coordination • Imported and processed large data files for infringement notice systems • Streamlined administrative workflows using CRM and office software Digital Advertising Sales Manager Mum Central 2012 – 2014 • Led national digital campaigns and client acquisition strategies • Managed partnerships, proposals, and brand collaborationsWWWW…