Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Abigail Akua Frimpong, a results-driven Email Marketing and CRM specialist with over 12 years of experience helping companies nurture, engage, and retain customers through data-informed lifecycle marketing. I love turning insights into automated, personalized journeys that drive meaningful growth and loyalty across channels. Throughout my career I’ve led cross-functional teams to design brand-aligned newsletters, optimize deliverability, and craft scalable messaging using Salesforce Marketing Cloud, Pardot, Marketo, and HubSpot. I’m passionate about storytelling that blends data with creativity to inspire action and measurable business impact.…I am Abigail Akua Frimpong, a results-driven Email Marketing and CRM specialist with over 12 years of experience helping companies nurture, engage, and retain customers through data-informed lifecycle marketing. I love turning insights into automated, personalized journeys that drive meaningful growth and loyalty across channels. Throughout my career I’ve led cross-functional teams to design brand-aligned newsletters, optimize deliverability, and craft scalable messaging using Salesforce Marketing Cloud, Pardot, Marketo, and HubSpot. I’m passionate about storytelling that blends data with creativity to inspire action and measurable business impact.

Abigail Akua Frimpong

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I am Abigail Akua Frimpong, a results-driven Email Marketing and CRM specialist with over 12 years of experience helping companies nurture, engage, and retain customers through data-informed lifecycle marketing. I love turning insights into automated, personalized journeys that drive meaningful growth and loyalty across channels. Throughout my career I’ve led cross-functional teams to design brand-aligned newsletters, optimize deliverability, and craft scalable messaging using Salesforce Marketing Cloud, Pardot, Marketo, and HubSpot. I’m passionate about storytelling that blends data with creativity to inspire action and measurable business impact.…I am Abigail Akua Frimpong, a results-driven Email Marketing and CRM specialist with over 12 years of experience helping companies nurture, engage, and retain customers through data-informed lifecycle marketing. I love turning insights into automated, personalized journeys that drive meaningful growth and loyalty across channels. Throughout my career I’ve led cross-functional teams to design brand-aligned newsletters, optimize deliverability, and craft scalable messaging using Salesforce Marketing Cloud, Pardot, Marketo, and HubSpot. I’m passionate about storytelling that blends data with creativity to inspire action and measurable business impact.

Available to hire

I am Abigail Akua Frimpong, a results-driven Email Marketing and CRM specialist with over 12 years of experience helping companies nurture, engage, and retain customers through data-informed lifecycle marketing. I love turning insights into automated, personalized journeys that drive meaningful growth and loyalty across channels.

Throughout my career I’ve led cross-functional teams to design brand-aligned newsletters, optimize deliverability, and craft scalable messaging using Salesforce Marketing Cloud, Pardot, Marketo, and HubSpot. I’m passionate about storytelling that blends data with creativity to inspire action and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Senior Email Marketing & CRM Specialist at BrightEdge Digital

September 1, 2025 - October 27, 2025

Led global email marketing and CRM initiatives for an audience exceeding 250,000 active users across five continents. Conceptualized, built, and optimized high-performing lifecycle campaigns supporting product launches, onboarding, and long-term retention. Designed multichannel automated campaigns, dynamic templates, and conversion-driven CTAs using Salesforce Marketing Cloud and Pardot. Implemented segmentation frameworks for hyper-targeted messaging, improving relevance and reducing unsubscribe rates. Tracked KPIs with analytics teams and produced actionable leadership reports. Directed A/B and multivariate testing to improve campaign ROI, and collaborated with creative teams to deliver brand-aligned newsletters and reactivation series. Implemented CRM health optimization to improve deliverability to 98%. Mentored two junior email marketers.

Email Marketing Specialist at Skyline Media Group

December 1, 2018 - October 27, 2025

Managed CRM workflows and email campaigns for a portfolio of international media and e-commerce clients. Transitioned the company from manual sends to automated workflows, enhancing efficiency and data accuracy. Developed automated customer journeys, resulting in a 35% increase in new client conversions. Aligned messaging with the buyer journey in partnership with sales, shortening cycles and increasing qualified leads. Used behavioral triggers and personalization to boost retention and lifetime value. Conducted performance analyses and presented insights to shape future campaigns. Improved CRM data quality by cleaning duplicates and missing fields; produced mobile-optimized layouts for consistent cross-device experiences.

Marketing Assistant at PulseWave Communications

April 1, 2014 - October 27, 2025

Supported senior marketing managers in executing integrated campaigns to strengthen customer relationships and brand visibility. Assisted in creating and scheduling email campaigns, newsletters, and promotional materials. Maintained CRM data integrity, tracked engagement metrics, and cleaned data for accuracy. Coordinated across design, content, and technical teams to ensure brand consistency and timely delivery. Compiled performance reports for executive review and supported new product launches and events.

Senior Email Marketing & CRM Specialist at BrightEdge Digital

September 1, 2025 - October 27, 2025

Led global email marketing and CRM initiatives for 250,000+ active users across five continents. Conceptualized, built, and optimized lifecycle campaigns supporting product launches, onboarding, and long-term retention. Designed multichannel automated campaigns that boosted engagement 45% YoY. Built dynamic templates, compelling subject lines, and CTAs using Salesforce Marketing Cloud and Pardot. Implemented segmentation frameworks for hyper-targeted messaging and 32% reduction in unsubscribes. Tracked KPIs with analysts to deliver actionable leadership reports. Led A/B testing to improve ROI and collaborated with creative teams to produce brand-aligned newsletters and reactivation series. Introduced CRM health plans, improving deliverability to 98%. Trained junior marketers.

Email Marketing Specialist at Skyline Media Group

December 1, 2018 - October 27, 2025

Managed CRM workflows and email campaigns for an international client portfolio. Transitioned the company from manual sends to automated workflows, increasing marketing efficiency and data accuracy. Developed automated customer journeys, raising new client conversions by 35%. Aligned messaging with the buyer journey to shorten sales cycles and boost qualified leads. Used behavioral triggers and personalization to enhance retention and lifetime value. Conducted performance analyses and produced insights to inform future campaigns. Improved CRM data quality by reducing duplicates and missing fields. Delivered mobile-optimized layouts ensuring consistent cross-device experiences.

Marketing Assistant at PulseWave Communications

April 1, 2014 - October 27, 2025

Supported senior managers in creating integrated marketing campaigns to strengthen customer relationships and brand visibility. Assisted in creating and scheduling email campaigns, newsletters, and promotions. Maintained CRM data by updating records and cleaning data for accuracy. Coordinated between design, content, and technical teams to ensure brand consistency and timely delivery. Compiled performance reports for executive review to inform strategies. Supported product launches and events.