Abigail Akua Frimpong

Led global email marketing and CRM initiatives for 250,000+ active users across five continents. Conceptualized, built, and optimized lifecycle campaigns supporting product launches, onboarding, and long-term retention. Designed multichannel automated campaigns that boosted engagement 45% YoY. Built dynamic templates, compelling subject lines, and CTAs using Salesforce Marketing Cloud and Pardot. Implemented segmentation frameworks for hyper-targeted messaging and 32% reduction in unsubscribes. Tracked KPIs with analysts to deliver actionable leadership reports. Led A/B testing to improve ROI and collaborated with creative teams to produce brand-aligned newsletters and reactivation series. Introduced CRM health plans, improving deliverability to 98%. Trained junior marketers.

Led global email marketing and CRM initiatives for an audience exceeding 250,000 active users across five continents. Conceptualized, built, and optimized high-performing lifecycle campaigns supporting product launches, onboarding, and long-term retention. Designed multichannel automated campaigns, dynamic templates, and conversion-driven CTAs using Salesforce Marketing Cloud and Pardot. Implemented segmentation frameworks for hyper-targeted messaging, improving relevance and reducing unsubscribe rates. Tracked KPIs with analytics teams and produced actionable leadership reports. Directed A/B and multivariate testing to improve campaign ROI, and collaborated with creative teams to deliver brand-aligned newsletters and reactivation series. Implemented CRM health optimization to improve deliverability to 98%. Mentored two junior email marketers.

Managed CRM workflows and email campaigns for an international client portfolio. Transitioned the company from manual sends to automated workflows, increasing marketing efficiency and data accuracy. Developed automated customer journeys, raising new client conversions by 35%. Aligned messaging with the buyer journey to shorten sales cycles and boost qualified leads. Used behavioral triggers and personalization to enhance retention and lifetime value. Conducted performance analyses and produced insights to inform future campaigns. Improved CRM data quality by reducing duplicates and missing fields. Delivered mobile-optimized layouts ensuring consistent cross-device experiences.