Available to hire
I’m Pradnya Auti, a multilingual communications professional with a detail-oriented, research-driven approach. I specialise in public relations, content creation, and media engagement, crafting stories and campaigns that resonate with diverse audiences.
I’m experienced in cross-border collaboration with government and industry partners, event management, media relations, and stakeholder communication. I thrive in dynamic environments and turn insights into impactful communications that drive awareness and engagement.
Experience Level
Language
English
Fluent
French
Advanced
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Kannada
Fluent
Work Experience
Trade & Communications Assistant at VisitBritain, British Consulate-General, Toronto
July 1, 2025 - October 27, 2025Supported planning and delivery of high-profile events (TIFF Reception, Starring GREAT Britain Toronto Launch). Managed venue sourcing, vendor negotiations, budgeting, décor, catering, guest coordination, on-site logistics, promotional assets and post-event reports. Monitored UK tourism coverage for monthly Commetric evaluations and maintained a comprehensive Canadian media list (print, digital, broadcast, influencers). Drafted itineraries and research briefs for press visits, reviewed media kits and managed media outreach. Produced monthly newsletters for Canadian travel buyers and media, highlighting UK suppliers and destination news. Created PEST and coverage reports to inform internal strategy. Oversaw finance and CRM operations for the Canada office, ensuring accurate, up-to-date records via D365 and Dynamics CRM. Coordinated with UK government departments on joint initiatives such as TIFF diplomatic events and cultural partnerships. Worked with tour operators and partnered with
Public Relations Intern at The TARO Group
September 30, 2023 - October 27, 2025Performed daily media scans and compiled detailed reports to track industry trends and client-relevant news using Meltwater and PressReader. Supported planning and execution of press junkets and film screenings during TIFF, ensuring smooth logistics and media engagement. Researched and identified promotional opportunities and potential partners aligned with film releases. Built and maintained strong relationships with local organizations to drive grassroots marketing efforts and support distributor goals.
Freelance Writer and Editor at Wordplay Digital Content
December 31, 2022 - October 27, 2025Led the development and execution of blogs and category pages aligned with IKEA’s brand voice, strengthening engagement. Applied SEO best practices to optimize product visibility and localize content, driving relevance across diverse consumer segments in the e-commerce space. Contributed to seasonal sales growth by identifying emerging trends and incorporating them into strategic content planning.
Freelance Writer and Editor at Pepper Content
June 30, 2022 - October 27, 2025Researched and wrote engaging, informative articles in the travel and tourism vertical, aligning with brand tone and audience interests. Delivered high-quality destination-focused content that captured the essence of diverse travel experiences across India and beyond. Applied strong storytelling and editing techniques to create inspiring narratives that encouraged audience exploration and engagement.
Freelance Writer and Editor at Wittypen Marketing
June 30, 2022 - October 27, 2025Wrote compelling, audience-focused content for banking and asset management companies. Simplified complex financial concepts into clear, accessible language to engage diverse B2B and consumer audiences. Conducted in-depth market research and competitor analysis to support strategic content development and ensure timely, competitive deliverables.
Education
Postgraduate diploma in public relations and corporate communications at Centennial College, Toronto, Canada
January 1, 2023 - September 1, 2023Bachelor’s degree in mass communication and media studies at Fergusson College, Pune, India
July 1, 2017 - November 1, 2020Diplôme d'études en langue française (DELF B2) at Alliance Française
January 1, 2019 - October 27, 2025Qualifications
SEO foundations
January 1, 2023 - October 27, 2025Conversion copywriting
January 1, 2023 - October 27, 2025Screenplay story and structure
January 1, 2021 - October 27, 2025Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education
Experience Level
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