Books and writing have fascinated me since childhood. My passion for classic disciplines led me to blend rigorous studies in economics and business with arts, culture and communication. More than eight years in luxury and fast-paced environments as a PR and events specialist, I learned to communicate clearly, tell compelling stories, and craft engaging copy. Since 2018 I have focused on media and content, building a career as a freelance web content editor and writer.…

Francesca Vivalda

Books and writing have fascinated me since childhood. My passion for classic disciplines led me to blend rigorous studies in economics and business with arts, culture and communication. More than eight years in luxury and fast-paced environments as a PR and events specialist, I learned to communicate clearly, tell compelling stories, and craft engaging copy. Since 2018 I have focused on media and content, building a career as a freelance web content editor and writer.…

Available to hire

Books and writing have fascinated me since childhood. My passion for classic disciplines led me to blend rigorous studies in economics and business with arts, culture and communication.

More than eight years in luxury and fast-paced environments as a PR and events specialist, I learned to communicate clearly, tell compelling stories, and craft engaging copy. Since 2018 I have focused on media and content, building a career as a freelance web content editor and writer.

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Language

English
Fluent
French
Advanced

Work Experience

Editor at The Produser Srl (La Repubblica Milan edition)
December 1, 2024 - October 27, 2025
Editor for a 2-page column 'Drink 'n' Bussin' featuring articles about Milan spots, including stores, boutiques, restaurants, art galleries, bookstores, cafés, cocktail bars, spas and beauty salons.
Senior Web Editor at Flawless.life
November 1, 2021 - Present
Web content creator for a lifestyle media company; responsible for lifestyle and luxury articles, proofreading, setting up weekly newsletters, and producing content optimized for SEO.
Web Editor at Foodonomy
March 1, 2021 - Present
Creation of articles dedicated to food & beverage and lifestyle.
Web Editor at Sposarmi.it
September 1, 2019 - October 27, 2025
Main editor of the Italian blog dedicated to experiences enhancing the wedding world.
International PR at Loro Piana (LVMH Group)
January 1, 2019 - October 27, 2025
Liaised with international press and organizations for corporate and editorial requests; coordinated PR offices in the US/UK/Asia and ME markets; managed events, translation agencies, and copywriting services.
Freelance Web Content Editor and Copywriter at Self-employed
January 1, 2019 - Present
Professional editor, storyteller, copywriter, and proofreading of professional texts. Main collaborations included Noble & Style, Open Source Management Blog, QPX Project, La Vera Nutrizione, Atoms, Global Story Telling, Loro Piana (LVMH), among others.
Showroom Analyst at Massimo Bonini Showroom
March 1, 2011 - October 27, 2025
Assisted customers during the sales process; analyzed key sales indicators; supported sales manager with business planning and budgeting.
Events Manager Assistant at Gianni Versace – Milan
September 1, 2010 - October 27, 2025
Organized and supervised commercial events for new collection presentations; supported budget preparation and large-scale events including fashion shows and Vogue Fashion Night Out.
Showroom Assistant at Rossimoda Showroom
December 1, 2009 - October 27, 2025
Organized showroom layout, managed appointments, assisted showroom manager with orders, and coordinated shipments to customers.

Education

Master of Science Degree in Business Management at Università Commerciale Luigi Bocconi, Milan, Italy
January 1, 2007 - January 1, 2010
Bachelor degree in Economics for Arts, Culture and Communication at Università Commerciale Luigi Bocconi, Milan, Italy
January 1, 2004 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality
    Lifestyle and luxury
    I write and edit articles about lifestyle (luxury, nice places to experience and spend your time in like restaurants, stores, boutiques, hotels, art galleries) and food&bevarage…