Monica Seceleanu

Digital & CRM Specialist at Self employed

Developed and executed digital marketing and e-commerce strategies for UK and Romanian clients, delivering 10+ projects and ongoing partnerships focused on online growth and conversion optimization. Built, customized, and optimized websites and landing pages using WordPress and adapted designs for Shopify-like DTC structures, ensuring UX/UI consistency. Created high-converting pre-sale and campaign pages in collaboration with designers, and managed SEO and Google Ads optimization to improve visibility and on-site conversion across multiple markets. Implemented automated CRM and email marketing workflows to boost engagement and retention.

Digital Marketing & CRM Executive at Balcas Energy

Led the development and execution of digital marketing strategies, achieving monthly online sales KPIs. Directed multi-channel campaigns across email, SEO, PPC, and social media. Managed email marketing initiatives, including template design, audience segmentation, automation, and reporting. Planned and managed Google Ads campaigns, optimized ROI. Oversaw website development, maintenance, and technical support. Implemented Dynamics 365 Marketing & Sales Hub, optimizing data management, forms, rule mapping, and data imports. Enhanced SEO and site health using optimized content and crawlability fixes. Used Power BI for performance measurement and integrated data with Dynamics 365 and PowerApps.

Lead CRM and digital marketing initiatives; owned end-to-end CRM/e-commerce workflows; built automations in Klaviyo and Mailchimp (welcome, cart, reactivation, post-purchase); integrated CRM with tracking systems and BI tools; developed data dashboards and GA4 insights; drove multi-channel strategy across email, SEO, PPC and social; launched and optimized e-commerce presence on Amazon/eBay; improved ROI through segmentation and workflow optimization; trained clients and collaborated cross-functionally; supported revenue operations.

Ecommerce Marketing Manager at TP Topping

Launched and grew the company’s eCommerce presence from zero, created product catalogs, developed pricing strategies, and established accounts on eBay and Amazon, achieving £5,000 in sales in the first week and ongoing monthly turnover over £20,000. Streamlined operations with NetDirector Software, eBay, Amazon, and Autoline DMS to optimize inventory, orders, and customer service.

Led CRM and digital marketing initiatives; built end-to-end CRM and e-commerce systems; implemented segmentation, A/B testing, GA4 insights, and Power BI dashboards; integrated CRM, tracking systems, and automation tools; led digital strategy across email, SEO, PPC, and social; enhanced ROI and supported revenue operations.

Studio Manager at Web Bureau Digital Agency

Led a full-service digital agency, overseeing website and app development, PPC, SEO, and digital marketing. Managed end-to-end projects, maintained support KPIs and client contracts, and trained clients on eCommerce platforms and email marketing campaigns. Proficient with Magento, Umbraco, Campaign Monitor, Teamwork, and Xero.

Clinic Manager at Capita

Managed a government-funded venue’s daily operations, coordinated activities, scheduled appointments, and performed administrative tasks. Served as the primary escalation point for other venues across Northern Ireland. Used Microsoft Dynamics to streamline processes, manage client interactions, and maintain accurate records.

Led e-commerce marketing; built dashboards in Power BI; optimized sites and campaigns; launched marketing presence across Amazon/eBay; drove early revenue traction through strategic product positioning and campaigns; improved operational efficiency and automation.

Television Multimedia Editor at Antena 1/Antena 3 TV stations

Managed and curated content for social platforms, edited and published online news stories, and conducted field interviews for international stories. Supported senior editors in securing exclusive interviews and footage.