CRM Executive at Sainsbury’s

Developed and executed CRM strategies (emails and at-till coupons) to boost engagement, conversion, loyalty, and retention. Used customer data to segment and target audiences with personalized communications. Collaborated with cross-functional teams and offshore agency (legal, analysts, sales, creatives) to align CRM initiatives with business goals. Implemented Salesforce CRM tools for accurate data collection and analysis. Planned and executed A/B tests to optimize campaigns. Monitored feedback and behavior to identify pain points and improve experiences. Created and managed email campaigns, including design, copywriting, and segmentation. Managed communication channels (email) and collaborated with customer service to resolve inquiries. Conducted KPI analyses (open rates, CTRs, conversions). Supervised in-store operations and analyzed coupon effectiveness at POS.

ASSISTANT MARKETING MANAGER at Firework India

Assisted with development and management of a large marketing program. Supported media planning, photoshoot planning, and ad creative development. Assisted with traffic management with the sales team and asset file management. Supported execution of promotional plans and managed new marketing plans as assigned. Worked with the marketing team to develop, execute, and analyze email campaigns. Developed and executed tests with holdouts and A/B test panels. Analyzed test results and recommended learnings. Developed and executed strategy for campaigns for both acquisition and retention. Analyzed and reported on campaign performance. Used learnings to refine future contact strategy and testing. Forecasted demand and tracked performance to optimize engagement and conversion rates. Created email and digital contact strategy.

Social Media Manager at Purple Thoughts

Successfully implemented campaigns on social media platforms including Facebook, Twitter, and Instagram. Managed social media planning for execution of marketing strategies. Maintained strong online presence across social media platforms. Understanding industry requirements and market needs; planned and coordinated across teams; collaborated with the Creative Department to execute campaigns and develop talent.

DIGITAL MARKETING MANAGER at Vizcom Solutions

Understanding client requirements and business needs; executing various campaigns on digital media platforms for leads. Coordinated with Creative Department for assets and delivered projects on time. Analyzed campaign results and reported performance to clients. Implemented, tracked, and reported web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads. Analyzed website and digital marketing activity using Google Analytics and other reporting tools. Used marketing technology to create landing pages and marketing emails to support regional campaigns.

SOCIAL MEDIA MANAGER at Purple Thoughts

Successfully implemented campaigns on Facebook, Twitter, and Instagram. Managed social media planning for marketing strategies. Monitored online brand presence and engaged with users to strengthen customer relationships. Maintained strong brand presence across Twitter, Facebook, and Instagram. Conducted market research and promoted various talents/artists for movies, advertisements, campaigns, and look books. Managed new face and development department.

Senior Media Analyst (Team Lead) at Kanalytics

Collecting market information. Developing and managing comprehensive databases. Understanding various industries for effective reports by using different tools to understand the current position of the product. Communicating with the team and management on project development, timelines and results. Summarizing and finalizing data at the end of the project and writing reports. Managed a team of 15 people.

SENIOR MEDIA ANALYST (TEAM LEADER) at Kanalytics

Collected market information; developed and managed a comprehensive database. Analyzed various industries for client reports using multiple tools to assess product positioning. Communicated with team and management on project development, timelines, and results. Summarized data and prepared final reports. Managed a team of 15 people.

Reporter / Anchor at City First

Directed, narrated and scripted a show named Idea First. Covered entertainment, political shoots and various events and festivals. Explored industry trends, technological advances and business profiles in Mumbai location.

REPORTER / ANCHOR at City First Mumbai

Directed, narrated, and scripted a show named Idea First. Covered entertainment, political shoots, and various events and festivals. Explored industry trends, technological advancements, and business profiles in Mumbai.

Reporter / Anchor at Zee News

Bollywood beat, general beat; covered two crime reports.