I am a results-driven Digital Marketing Consultant with 10+ years of experience delivering measurable growth through paid advertising (Meta, Google Ads, LinkedIn), SEO, and conversion optimization for B2B and B2C…

About

I am a results-driven Digital Marketing Consultant with 10+ years of experience delivering measurable growth through paid advertising (Meta, Google Ads, LinkedIn), SEO, and conversion optimization for B2B and B2C clients across Europe, ASEAN, and emerging markets. Proven ability to manage multi-channel campaigns, optimize ad spend, and improve ROI using data-driven insights. Highly autonomous, remote-ready professional with experience working with startups, scale-ups, and global brands. Strong understanding of regional market nuances, performance marketing, and long-term growth strategies.

  • 11 years' experience
  • Joined October 2025

Industry experience

  • Consumer Goods
  • Healthcare
  • Professional Services
  • Media & Entertainment

Work experience· 8 roles

Marketing Consultant · Supersite.comApr 2025 – Sep 2025 · 6 mos

Led UK market GTM: segmented ICPs, refined value proposition & messaging, built conversion-focused pages and sales collateral.

Head of Marketing & Co-Founder · Preloved CoffeeSep 2023 – Present · 3 yrs 3 mos

• Translated market intelligence into GTM plan; crafted buyer-role narratives and customer-facing content; implemented CRM journeys. • Led cross-team execution with founders, sales, and R&D partners.

Growth Marketing Consultant (Freelance) · VariousJan 2023 – Present · 3 yrs 11 mos

Planned and executed Google Ads & Meta campaigns for market entry in Europe & Asia, conducted SEO audits, and designed frameworks for A/B testing. Advised stakeholders on budget strategies and tracked performance through GA4 dashboards.

Marketing Manager · Kielo ConsultancyJan 2023 – Dec 2023 · 1 yr
Marketing Manager · FonterraOct 2019 – Oct 2021 · 2 yrs 1 mo
Marketing Manager (Performance & Digital) · FonterraJan 2019 – Jan 2021 · 2 yrs 1 mo
Marketing Manager · Johnson & JohnsonMar 2016 – Mar 2018 · 2 yrs 1 mo
Head of Marketing · Mayora GroupMar 2013 – Feb 2016 · 3 yrs

Education

MSc in International Business · University of Turku2021 – 2023
MA in Business & Marketing · Université Libre de Bruxelles2010 – 2012
MSc International Business · University of Turku2021 – 2023
MA Business & Marketing · Université Libre de Bruxelles2010 – 2012

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