I am a results-driven Digital Marketing Consultant with 10+ years of experience delivering measurable growth through paid advertising (Meta, Google Ads, LinkedIn), SEO, and conversion optimization for B2B and B2C clients across Europe, ASEAN, and emerging markets. Proven ability to manage multi-channel campaigns, optimize ad spend, and improve ROI using data-driven insights. Highly autonomous, remote-ready professional with experience working with startups, scale-ups, and global brands. Strong understanding of regional market nuances, performance marketing, and long-term growth strategies.

I am a results-driven Digital Marketing Consultant with 10+ years of experience delivering measurable growth through paid advertising (Meta, Google Ads, LinkedIn), SEO, and conversion optimization for B2B and B2C clients across Europe, ASEAN, and emerging markets. Proven ability to manage multi-channel campaigns, optimize ad spend, and improve ROI using data-driven insights. Highly autonomous, remote-ready professional with experience working with startups, scale-ups, and global brands. Strong understanding of regional market nuances, performance marketing, and long-term growth strategies.

Available to hire

I am a results-driven Digital Marketing Consultant with 10+ years of experience delivering measurable growth through paid advertising (Meta, Google Ads, LinkedIn), SEO, and conversion optimization for B2B and B2C clients across Europe, ASEAN, and emerging markets. Proven ability to manage multi-channel campaigns, optimize ad spend, and improve ROI using data-driven insights. Highly autonomous, remote-ready professional with experience working with startups, scale-ups, and global brands. Strong understanding of regional market nuances, performance marketing, and long-term growth strategies.

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Language

English
Fluent
Vietnamese
Fluent
Finnish
Intermediate
Chinese
Intermediate

Work Experience

Marketing Manager at Kielo Consultancy
January 1, 2023 - December 31, 2023
• Built and launched a full sales enablement program: sales kit, certification webinar series, and social material kits; trained & certified 1,400 sales agents, generating €200K in revenue with €0 paid marketing spend. • Localized positioning and distributor toolkits aligned to ICPs; delivered measurable pipeline lift and faster ramp for partners.
Marketing Manager at Johnson & Johnson
March 1, 2016 - March 31, 2018
• Drove data-led GTM with regional/global teams; campaigns contributed to ~$50M revenue while improving brand health metrics.
Head of Marketing at Mayora Group
March 1, 2013 - February 29, 2016
• Ran multi-market GTM for 12 brands; tailored positioning/activation to local ICPs; achieved 3× sales growth in Vietnam through distributor enablement and lifecycle programs
Head of Marketing & Co-Founder at Preloved Coffee
September 1, 2023 - Present
• Translated market intelligence into GTM plan; crafted buyer-role narratives and customer-facing content; implemented CRM journeys. • Led cross-team execution with founders, sales, and R&D partners.
Marketing Consultant at Supersite.com
April 1, 2025 - September 30, 2025
Led UK market GTM: segmented ICPs, refined value proposition & messaging, built conversion-focused pages and sales collateral.
Marketing Manager at Fonterra
October 1, 2019 - October 31, 2021
• Delivered ~$40M revenue via channel-aligned campaigns; created role-specific education content for healthcare and retail buyers. • Designed Salesforce workflows/segmentation that unlocked $1M+ incremental sales; enabled field teams with CRM-driven journeys.
Growth Marketing Consultant (Freelance) at Various
January 1, 2023 - Present
Planned and executed Google Ads & Meta campaigns for market entry in Europe & Asia, conducted SEO audits, and designed frameworks for A/B testing. Advised stakeholders on budget strategies and tracked performance through GA4 dashboards.
Marketing Manager (Performance & Digital) at Fonterra
January 1, 2019 - January 1, 2021
Managed $3.5M+ paid media budgets and led multi-channel campaigns contributing to significant revenue growth through data-driven insights and optimization.

Education

MSc in International Business at University of Turku
January 1, 2021 - January 1, 2023
MA in Business & Marketing at Université Libre de Bruxelles
January 1, 2010 - January 1, 2012
MSc International Business at University of Turku
January 1, 2021 - January 1, 2023
MA Business & Marketing at Université Libre de Bruxelles
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Professional Services, Media & Entertainment