Hi, I’m Diana Velazquez, a bilingual Marketing, PR, and Events professional with 10+ years of cross‑industry experience driving culture, brands, and communities across digital and live platforms. I’ve led PR strategy, managed brand content, and produced large-scale cultural events, from festival concept to execution, while building lasting networks with hospitality and creative partners. I founded and led a cultural center and the Kalika Festival for four consecutive years, coordinating artist recruitment, sponsorships, and cross‑functional teams. I’m passionate about storytelling, visual content, and turning ideas into engaging campaigns that connect audiences with brands across Europe and the Americas.

Diana Velazquez

Hi, I’m Diana Velazquez, a bilingual Marketing, PR, and Events professional with 10+ years of cross‑industry experience driving culture, brands, and communities across digital and live platforms. I’ve led PR strategy, managed brand content, and produced large-scale cultural events, from festival concept to execution, while building lasting networks with hospitality and creative partners. I founded and led a cultural center and the Kalika Festival for four consecutive years, coordinating artist recruitment, sponsorships, and cross‑functional teams. I’m passionate about storytelling, visual content, and turning ideas into engaging campaigns that connect audiences with brands across Europe and the Americas.

Available to hire

Hi, I’m Diana Velazquez, a bilingual Marketing, PR, and Events professional with 10+ years of cross‑industry experience driving culture, brands, and communities across digital and live platforms. I’ve led PR strategy, managed brand content, and produced large-scale cultural events, from festival concept to execution, while building lasting networks with hospitality and creative partners.

I founded and led a cultural center and the Kalika Festival for four consecutive years, coordinating artist recruitment, sponsorships, and cross‑functional teams. I’m passionate about storytelling, visual content, and turning ideas into engaging campaigns that connect audiences with brands across Europe and the Americas.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Public Relations & Marketing Specialist at Destination Hostels & Europe Famous Hostels
February 1, 2024 - January 1, 2026
Led PR strategy for two internationally recognized hostel brands, increasing brand visibility across European markets through targeted media outreach, social media campaigns, and reputation management. Built a professional network with hospitality business owners across Europe and organized guest-facing events to position brands as industry leaders.
Festival Producer & Event Manager at Ka Lik a Festival
January 1, 2020 - January 1, 2023
Produced a large-scale annual cultural festival for four consecutive years, managing end-to-end event production including artist recruitment, stage programming, event calendar management, vendor coordination, and logistics.
Founder & Creative Director at Cultural Center (Bubba Centro)
January 1, 2019 - January 1, 2023
Founded and directed a community cultural center, overseeing all operations including event programming, project management, content production, and community engagement.
Brand & Product Photographer at Freelance – Zacatecas, Mexico
January 1, 2019 - January 1, 2023
Produced food, beverage, and lifestyle photography for restaurants and bars, delivering high-quality visuals for social media, menus, advertising campaigns, and brand materials.
Photographer & Culture Reporter at NTR Zacatecas – Zacatecas, Mexico
January 1, 2019 - January 1, 2021
Produced journalistic photography and written editorial content for a leading regional newspaper, covering cultural events, arts, and public affairs in English and Spanish.
Customer Retention & Client Experience Specialist at Concast – United States (Remote)
August 1, 2016 - December 1, 2018
Managed 200+ daily remote customer interactions with consistent on-brand communication, demonstrating responsiveness and relationship management skills central to PR and community roles.

Education

Bachelor's Degree in Communications at Universidad Interamericana para el Desarrollo
January 11, 2030 - January 1, 2021

Qualifications

HubSpot: Social Media Marketing
January 11, 2030 - April 10, 2026
HubSpot: Email Marketing
January 11, 2030 - April 10, 2026
HubSpot Marketing Hub Software
January 11, 2030 - April 10, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services