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I am a marketing and sales professional with 10+ years in FMCG and paint industries, currently based in Croydon after relocating to the UK to pursue a Master's in Digital Marketing. I’ve successfully managed a national painter loyalty program with an average monthly offtake value of 750M and driven market share growth through strategic schemes and cross-functional leadership. I’m passionate about building data-driven marketing strategies, collaborating across functions, and delivering impactful brand experiences. I’m excited to apply my experience and continue growing in a digital-first marketing role in the UK.…I am a marketing and sales professional with 10+ years in FMCG and paint industries, currently based in Croydon after relocating to the UK to pursue a Master's in Digital Marketing. I’ve successfully managed a national painter loyalty program with an average monthly offtake value of 750M and driven market share growth through strategic schemes and cross-functional leadership. I’m passionate about building data-driven marketing strategies, collaborating across functions, and delivering impactful brand experiences. I’m excited to apply my experience and continue growing in a digital-first marketing role in the UK.

Umair Rafiq

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I am a marketing and sales professional with 10+ years in FMCG and paint industries, currently based in Croydon after relocating to the UK to pursue a Master's in Digital Marketing. I’ve successfully managed a national painter loyalty program with an average monthly offtake value of 750M and driven market share growth through strategic schemes and cross-functional leadership. I’m passionate about building data-driven marketing strategies, collaborating across functions, and delivering impactful brand experiences. I’m excited to apply my experience and continue growing in a digital-first marketing role in the UK.…I am a marketing and sales professional with 10+ years in FMCG and paint industries, currently based in Croydon after relocating to the UK to pursue a Master's in Digital Marketing. I’ve successfully managed a national painter loyalty program with an average monthly offtake value of 750M and driven market share growth through strategic schemes and cross-functional leadership. I’m passionate about building data-driven marketing strategies, collaborating across functions, and delivering impactful brand experiences. I’m excited to apply my experience and continue growing in a digital-first marketing role in the UK.

Available to hire

I am a marketing and sales professional with 10+ years in FMCG and paint industries, currently based in Croydon after relocating to the UK to pursue a Master’s in Digital Marketing. I’ve successfully managed a national painter loyalty program with an average monthly offtake value of 750M and driven market share growth through strategic schemes and cross-functional leadership.

I’m passionate about building data-driven marketing strategies, collaborating across functions, and delivering impactful brand experiences. I’m excited to apply my experience and continue growing in a digital-first marketing role in the UK.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Sales Executive at National Foods Limited

October 1, 2016 - October 1, 2016

Managed primary and secondary sales targets, distributor investments, and ROI assessment. Efficiently processed distributor orders and coordinated with the supply chain ensuring timely delivery. Prepared insightful daily reports to track performance metrics.

Territory Sales Executive at Tapal Tea (Pvt.) Limited

March 1, 2018 - March 1, 2018

Developed territory-level sales plans, managed distributor networks, and expanded market coverage. Monitored performance, supported wholesale operations, and contributed to improving route-to-market efficiency.

Market Development Officer at AkzoNobel (Dulux Paints)

January 31, 2021 - January 31, 2021

Led market development initiatives, managed primary and secondary sales targets, distributor investments, and ROI analysis. Collaborated with cross-functional teams to optimize go-to-market strategies and product penetration.

Painter Engagement Associate at AkzoNobel (Dulux Paints)

September 1, 2025 - September 1, 2025

Managed a national loyalty program for painters with an average monthly offtake value of 750M, focusing on stock offtake from retailers. Monitored competition activities and devised tactical interventions to maintain market dominance. Designed region-specific schemes to boost stock offtake and supported in achieving sales targets, coordinating with the brand team to ensure consistent and high-quality brand communication. Collaborated with the RD&I team to enhance product competitiveness, worked with the finance team for budget accruals and allocation, and led a team of 88 painter relationship officers nationwide. Spearheaded in-store activities, optimized product display, and contributed to launching Pakistan's first experience store – enhancing the customer purchasing experience.