Saloni Banerjea

Designed clear, compelling lesson plans and idiomatic activities (with original scripts, games, short articles, and presentations) to lead twelve English language acquisition classes of varying ages. Gained professional fluency in French through daily collaboration with native-speaking colleagues and the creation of bilingual resources, helping to overcome cultural and language barriers.

Pitch original stories, articles, blogs, and copywriting ideas; secure assignments by aligning with audience needs, branding, and editorial calendars. Build client relationships through responsive communication, on‑time delivery, and impactful copy that drives repeat work and referrals. Research, proofreading, fact‑checking, and editing to AP/Chicago standards to produce impactful long‑ and short‑form pieces with clear narratives, tight prose, catchy hooks, audience resonance, and actionable takeaways. Optimize content structure, keywords, and metadata to improve SEO and organic traffic. Repurpose content into briefs, newsletters, and social posts to extend reach and maintain message coherence.

Orchestrated multi-channel marketing campaigns (B2B, B2C, SEO) to enhance online visibility, sharpen client outreach, and boost audience engagement; contributed to a measurable 35% increase in digital engagement and new client acquisitions (including Hudson Group). Crafted clear and persuasive messaging for product launches and location-specific deals; created a website and delivery-system framework for a nascent service (demandyourdonuts.com), generating year-over-year revenue growth. Streamlined daily, weekly, and monthly client communications through targeted copy, production-system reorganization, Excel-driven templates, and expedited invoice distribution. Facilitated cross-functional collaboration with event planning and client engagement.