Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Saloni Banerjea. I’m a writer and marketer who loves shaping ideas into clear, compelling stories across print, web, and live experiences. My work blends vivid imagery, stylistic risk-taking, and careful craft to help brands connect with audiences and build belief. I’ve earned dual degrees and built a track record of driving engagement through thoughtful content and coordinated campaigns. I’m passionate about collaboration and turning complex concepts into concise, persuasive copy. I bring multilingual skills, cross-cultural fluency, and hands-on experience in education, music programming, and retail marketing to teams that want to punch above their weight with strong messaging and brand resonance.…Hi, I’m Saloni Banerjea. I’m a writer and marketer who loves shaping ideas into clear, compelling stories across print, web, and live experiences. My work blends vivid imagery, stylistic risk-taking, and careful craft to help brands connect with audiences and build belief. I’ve earned dual degrees and built a track record of driving engagement through thoughtful content and coordinated campaigns. I’m passionate about collaboration and turning complex concepts into concise, persuasive copy. I bring multilingual skills, cross-cultural fluency, and hands-on experience in education, music programming, and retail marketing to teams that want to punch above their weight with strong messaging and brand resonance.

Saloni Banerjea





Hi, I’m Saloni Banerjea. I’m a writer and marketer who loves shaping ideas into clear, compelling stories across print, web, and live experiences. My work blends vivid imagery, stylistic risk-taking, and careful craft to help brands connect with audiences and build belief. I’ve earned dual degrees and built a track record of driving engagement through thoughtful content and coordinated campaigns. I’m passionate about collaboration and turning complex concepts into concise, persuasive copy. I bring multilingual skills, cross-cultural fluency, and hands-on experience in education, music programming, and retail marketing to teams that want to punch above their weight with strong messaging and brand resonance.…Hi, I’m Saloni Banerjea. I’m a writer and marketer who loves shaping ideas into clear, compelling stories across print, web, and live experiences. My work blends vivid imagery, stylistic risk-taking, and careful craft to help brands connect with audiences and build belief. I’ve earned dual degrees and built a track record of driving engagement through thoughtful content and coordinated campaigns. I’m passionate about collaboration and turning complex concepts into concise, persuasive copy. I bring multilingual skills, cross-cultural fluency, and hands-on experience in education, music programming, and retail marketing to teams that want to punch above their weight with strong messaging and brand resonance.

Available to hire

Hi, I’m Saloni Banerjea. I’m a writer and marketer who loves shaping ideas into clear, compelling stories across print, web, and live experiences. My work blends vivid imagery, stylistic risk-taking, and careful craft to help brands connect with audiences and build belief. I’ve earned dual degrees and built a track record of driving engagement through thoughtful content and coordinated campaigns.

I’m passionate about collaboration and turning complex concepts into concise, persuasive copy. I bring multilingual skills, cross-cultural fluency, and hands-on experience in education, music programming, and retail marketing to teams that want to punch above their weight with strong messaging and brand resonance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Bengali

Intermediate

Hindi

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Freelance Writer at Self-Employed (Freelance)

September 1, 2024 - October 27, 2025

Pitch original stories, articles, blogs, and copywriting ideas; secure assignments by aligning with audience needs, branding, and editorial calendars. Build client relationships through responsive communication, on‑time delivery, and impactful copy that drives repeat work and referrals. Research, proofreading, fact‑checking, and editing to AP/Chicago standards to produce impactful long‑ and short‑form pieces with clear narratives, tight prose, catchy hooks, audience resonance, and actionable takeaways. Optimize content structure, keywords, and metadata to improve SEO and organic traffic. Repurpose content into briefs, newsletters, and social posts to extend reach and maintain message coherence.

English Teaching Assistant (Contract) at TAPIF Program, Académie: Lycée Aristide Briand

May 1, 2025 - May 1, 2025

Designed clear, compelling lesson plans and idiomatic activities (with original scripts, games, short articles, and presentations) to lead twelve English language acquisition classes of varying ages. Gained professional fluency in French through daily collaboration with native-speaking colleagues and the creation of bilingual resources, helping to overcome cultural and language barriers.

Marketing Manager & Copywriter at Sunrin Group, DBA Dunkin Donuts & Baskin Robbins

August 31, 2024 - August 31, 2024

Orchestrated multi-channel marketing campaigns (B2B, B2C, SEO) to enhance online visibility, sharpen client outreach, and boost audience engagement; contributed to a measurable 35% increase in digital engagement and new client acquisitions (including Hudson Group). Crafted clear and persuasive messaging for product launches and location-specific deals; created a website and delivery-system framework for a nascent service (demandyourdonuts.com), generating year-over-year revenue growth. Streamlined daily, weekly, and monthly client communications through targeted copy, production-system reorganization, Excel-driven templates, and expedited invoice distribution. Facilitated cross-functional collaboration with event planning and client engagement.

Live Music Coordinator at University of North Texas UPC

May 1, 2022 - May 1, 2022

Revitalized the department’s talent outreach system through refreshed copy and organic promotion across campus events (Open Mic, Murder Mystery Night, Comedy Nights, NxNT Music Festival). Executed innovative social media outreach strategies, cross-department collaborations, and SEO-oriented promotion (TikTok trends and visuals) to maximize student engagement for multiple events, attracting up to 1,000 attendees per event and featuring national artists with large Spotify followings.

Crew Member & Intern at Sunrin Group, DBA Dunkin Donuts & Baskin Robbins

April 1, 2020 - April 1, 2020

Contributed to local store marketing initiatives by creating innovative customer-facing content. Developed strong communication skills in a high-volume, fast-paced environment. Supported supply chain management, documentation, and data analysis to enable cross-functional teamwork.

ESL Teacher (Volunteer) at International Volunteer Headquarters (IVHQ)

November 1, 2018 - November 1, 2018

Designed engaging educational materials and lesson plans tailored to students’ language levels, learning styles, and cultural contexts; created clear, accessible instructional content to motivate student engagement and enable language acquisition.