Hi, I’m Ankita Deshmukh, a UI/UX designer and researcher who crafts user-centered digital experiences across web and mobile. With 3+ years of experience, I collaborate with product, engineering, and stakeholders to translate research insights into measurable impact—driving usability, engagement, and accessible design. I thrive on building design systems, conducting both qualitative and quantitative research, and delivering inclusive experiences that align business goals with user needs. I’m pursuing a Master of Science in Interaction Design at Northeastern University and have shipped projects across healthcare, education, and software domains. My strengths include interactive prototyping, information architecture, and cross-functional collaboration to turn complex problems into intuitive solutions.

Ankita Deshmukh

Hi, I’m Ankita Deshmukh, a UI/UX designer and researcher who crafts user-centered digital experiences across web and mobile. With 3+ years of experience, I collaborate with product, engineering, and stakeholders to translate research insights into measurable impact—driving usability, engagement, and accessible design. I thrive on building design systems, conducting both qualitative and quantitative research, and delivering inclusive experiences that align business goals with user needs. I’m pursuing a Master of Science in Interaction Design at Northeastern University and have shipped projects across healthcare, education, and software domains. My strengths include interactive prototyping, information architecture, and cross-functional collaboration to turn complex problems into intuitive solutions.

Available to hire

Hi, I’m Ankita Deshmukh, a UI/UX designer and researcher who crafts user-centered digital experiences across web and mobile. With 3+ years of experience, I collaborate with product, engineering, and stakeholders to translate research insights into measurable impact—driving usability, engagement, and accessible design. I thrive on building design systems, conducting both qualitative and quantitative research, and delivering inclusive experiences that align business goals with user needs.

I’m pursuing a Master of Science in Interaction Design at Northeastern University and have shipped projects across healthcare, education, and software domains. My strengths include interactive prototyping, information architecture, and cross-functional collaboration to turn complex problems into intuitive solutions.

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Language

English
Fluent

Work Experience

Co-op UX Designer (User Experience Research and Design COOP) at Global Dental Shop
August 1, 2025 - August 1, 2025
At Global Dental Shop, I used Lookback.io and Maze to identify friction from unclear CTAs and weak content hierarchy, reorganizing the homepage to improve purchase clicks by 5%. I designed VisKoot Repair apps with a scalable design system of 40+ reusable components informed by 17+ user studies, reducing design inconsistencies by 30%. I led ethnographic research, interviews, and persona development for Berchook AI to map behavior patterns and streamline the purchasing experience, speeding decision-making by 10%. I created wireframes and interactive prototypes, conducted A/B tests on key UI elements, and iterated based on user feedback, resulting in a 12% uplift in engagement post-launch. I also ensured WCAG 2.1 compliance across digital components to boost brand engagement by 8%.
UX Researcher at Urja Foods and Agro Pvt. Ltd.
July 1, 2023 - July 1, 2023
Conducted 25+ stakeholder and farmer interviews revealing brand inconsistencies, leading to a packaging redesign across 12 product lines and reducing misidentification errors by 40%. Created a comprehensive brand style guide with 50+ visual standards applied to packaging, marketing materials, and digital touchpoints for a unified brand presence. Built investor and distributor pitch decks using market research and customer testimonials, contributing to 8 new distribution partnerships in Maharashtra. Redesigned product education materials and POS displays using icon-based systems and multilingual layouts, increasing farmer engagement at distributor outlets by 38%.
UI/UX Designer (Intern) at Absolute Engineers
December 1, 2021 - December 1, 2021
Led 13+ interviews and surveys to uncover UX gaps in navigation and task completion, translating findings into design updates that reduced workflow usability issues by 25%. Built interactive Figma prototypes to test task flows and concepts, iterating to improve task completion by 10%. Worked with developers during Agile cycles, providing clear design files and updating tokens for consistent UI. Post-relaunch, monitored user behavior with Optimizely and Hotjar, identifying a 12% drop in errors and enhanced usability.
User Researcher and Designer at Althea Health
December 1, 2023 - December 1, 2023
Turned stakeholder insights and user interviews into personas, empathy maps, and journey flows to shape MVP features. Built high-fidelity prototypes with a focus on accessibility and information hierarchy, reducing usability errors by 15%. Led usability testing with 20+ users using heatmaps and eye-tracking, cutting navigation time by 25% and improving the dashboard. Used SWOT, competitive analysis, and Qualtrics data to design a call center dashboard that improved workflow and task clarity by 20%.
UI/UX Designer at INFIT 8
August 1, 2022 - August 1, 2022
Led 25+ contextual inquiries on Zoom to spot usability issues and five behavior patterns shaping workout flows and onboarding. Created affinity diagrams, personas, and user scenarios; mapped journeys and refined goals to align designs with user needs. Designed wireframes, workflows, and interactive screens; used heuristic reviews to improve usability and visual consistency. Validated designs through think-aloud testing with 50+ users, reducing errors by 4% and improving task efficiency and satisfaction. Added gamification features based on behavior insights, increasing daily active users by 12% and satisfaction by 7%.
UI/UX Designer (Academic Project) at Boston Pet Sitters
July 1, 2025 - July 1, 2025
Interviewed pet owners and mapped booking journeys to identify pain points, guiding a user-centered platform design. Built a comprehensive style guide with color systems, typography scales, and interactive elements to strengthen brand identity and emotional connection using Figma. Synthesized user feedback via affinity mapping and thematic analysis, evolving designs into a high-fidelity prototype praised for clarity and accessibility.
UX Researcher and Designer at Global Dental Shop
August 1, 2024 - Present
Conducted user research and usability testing using Lookback.io and Maze to identify unclear CTAs and weak content hierarchy; restructured homepage based on UX design principles, driving a 5% increase in purchase clicks. Built design system with 40+ reusable UI components and style guide for repair apps, reducing design inconsistencies by 30%. Led ethnographic research, interviews, and persona creation for an AI shopping assistant to map user behavior and streamline purchasing, yielding faster decision-making. Created interactive prototypes for A/B testing to refine designs based on feedback, contributing to increased engagement. Ensured WCAG 2.1 accessibility across platforms.
UX Researcher at Urja Foods and Agro Pvt. Ltd.
January 1, 2022 - July 1, 2023
Conducted 25+ stakeholder and user interviews revealing brand inconsistencies, leading to packaging redesign across 12 product lines and reducing misidentification errors by 14%. Designed a comprehensive brand style guide with 20+ visual standards applied across packaging, marketing materials, and digital touchpoints. Created investor and distributor pitch decks contributing to 8 new distribution partnerships; redesigned product education materials and POS displays to increase distributor engagement by 38%.
UI/UX Designer Intern at Absolute Engineers
August 1, 2021 - December 1, 2021
Led 13+ interviews and surveys to uncover UX gaps in navigation and task completion, translating findings into design updates that reduced workflow usability issues by 25%. Built interactive Figma prototypes to test task flows and concepts, enhancing task completion by 10%. Collaborated with developers in agile cycles and maintained design tokens for consistency; monitored post-launch usage with Optimizely and Hotjar, reducing errors by 12%.
UI/UX Designer at INFIT 8
November 1, 2021 - August 1, 2022
Led 25+ contextual inquiries via Zoom to spot usability issues and identify behavior patterns; created affinity diagrams, personas, and user scenarios to map journeys and align goals. Designed wireframes, workflows, and interactive screens; used heuristic reviews to improve usability and visual consistency. Validated designs through think-aloud testing with 50+ users, reducing errors by 4% and improving task efficiency and satisfaction. Added gamification features based on behavior insights, increasing daily active users by 12% and satisfaction by 7%.
UX Researcher & Designer at Global Dental Shop
August 1, 2024 - Present
Led end-to-end qualitative research including user interviews, usability sessions, and clinical-style workflow observations for Berchook AI; synthesized findings into personas, journey maps, and service blueprints guiding product design and reducing user decision time by 10%. Conducted Voice of Customer research to identify unclear CTAs and weak information architecture, restructuring the homepage to increase purchase clicks by 5%. Designed and led 17+ usability studies and heuristic evaluations to inform a scalable design system with 40+ reusable UI components, reducing design inconsistencies by 30% and improving cross-functional handoff. Built ongoing customer feedback loops via A/B testing and interactive prototypes; post-launch refinements increased user engagement by 12%. Presented research findings to senior stakeholders to influence product roadmap.
AI Content Strategist at Humanitarians AI
May 1, 2024 - Present
Architected content workflows producing posts, stories, and articles for Humanitarians AI and Homes of Hope; trained Claude and ChatGPT on brand voice through prompt libraries and style guides; built reusable templates and content systems to support designers, contributors, and external partners producing on-brand work at scale.
User Experience Researcher and Designer at Global Dental Shop
August 1, 2024 - March 1, 2026
Ran user research and A/B tests in Lookback and Maze on the responsive purchase flow, lifting completion and reducing cart abandonment; synthesized findings from 17+ studies into a design system with 40+ reusable components; interviewed stakeholders and mapped root causes of decision delays; tested interaction patterns and audited accessibility.
UX Researcher and Brand Designer at Urja Foods and Agro Pvt. Ltd.
January 1, 2022 - July 1, 2023
Led 25+ stakeholder and user interviews; redesigned 12 product lines reducing misidentification and unifying brand presence; documented 50+ brand standards; crafted investor and distributor pitch decks securing new partnerships; redesigned point-of-sale displays for better engagement.
User Researcher and Designer at Althea Health (Project)
August 1, 2023 - December 1, 2023
Translated stakeholder findings into personas and journey flows shaping MVP features; created accessible prototypes focusing on visual hierarchy; observed users to improve dashboard efficiency and task clarity.
UX/UI Designer at Inclusion
May 1, 2025 - July 1, 2025
Researched personas and accessibility needs; designed flows and prototypes for accessible outputs; developed dashboards and editors to reduce workflow complexity; collaborated with stakeholders to deliver MVP-ready prototypes.

Education

Master of Science in Digital Media at Northeastern University
August 1, 2023 - December 1, 2025
Post Grad Certification in User Experience Design at Indian Institute of Technology, Bombay
November 1, 2021 - August 1, 2022
Bachelor of Engineering in Electronics and Telecommunication at Mumbai University
August 1, 2018 - July 1, 2022
Master of Science in Digital Media at Northeastern University
August 1, 2023 - August 1, 2025
Post graduate Certificate in User Experience Design at Indian Institute of Technology Bombay
November 1, 2021 - August 1, 2022
Bachelor of Engineering in Electronics and Telecommunication at Mumbai University
August 1, 2018 - July 1, 2022
Master of Science in Interaction Design at Northeastern University
August 1, 2023 - December 1, 2025
Post graduate in User Experience Design at Indian Institute of Technology Bombay
November 1, 2021 - August 1, 2022
Bachelor of Engineering in Electronics and Telecommunication at Mumbai University
August 1, 2018 - July 1, 2022
Master of Science in Interaction Design at Northeastern University
August 1, 2023 - December 1, 2025
Postgraduate in User Experience Design at Indian Institute of Technology Bombay
November 1, 2021 - August 1, 2022
Bachelor of Engineering in Electronics and Telecommunication at Mumbai University
August 1, 2018 - July 1, 2022

Qualifications

Post Grad Certification in User Experience Design
November 1, 2021 - August 1, 2022
Post Graduate Certificate in User Experience Design
November 1, 2021 - August 1, 2022

Industry Experience

Healthcare, Software & Internet, Retail, Professional Services, Education, Manufacturing