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I’m a product cat parent, content creator, and firm believer in emotionally resonant communication. With 5+ years of experience in digital content, brand strategy, and editorial production, I combine data-driven thinking with creative storytelling to transform ideas into IP. I’m passionate about pet-related, cultural, and lifestyle content, and I’m a native Chinese speaker with Japanese JLPT N1 proficiency and strong English skills. I thrive in cross‑border, multi‑cultural projects, leading brand and content initiatives from tech launches to lifestyle campaigns and beyond, always aiming to elevate brand tone and audience engagement.…I’m a product cat parent, content creator, and firm believer in emotionally resonant communication. With 5+ years of experience in digital content, brand strategy, and editorial production, I combine data-driven thinking with creative storytelling to transform ideas into IP. I’m passionate about pet-related, cultural, and lifestyle content, and I’m a native Chinese speaker with Japanese JLPT N1 proficiency and strong English skills. I thrive in cross‑border, multi‑cultural projects, leading brand and content initiatives from tech launches to lifestyle campaigns and beyond, always aiming to elevate brand tone and audience engagement.

Meiki Chen

Content Strategist, Creative Director, Copywriter, +1

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I’m a product cat parent, content creator, and firm believer in emotionally resonant communication. With 5+ years of experience in digital content, brand strategy, and editorial production, I combine data-driven thinking with creative storytelling to transform ideas into IP. I’m passionate about pet-related, cultural, and lifestyle content, and I’m a native Chinese speaker with Japanese JLPT N1 proficiency and strong English skills. I thrive in cross‑border, multi‑cultural projects, leading brand and content initiatives from tech launches to lifestyle campaigns and beyond, always aiming to elevate brand tone and audience engagement.…I’m a product cat parent, content creator, and firm believer in emotionally resonant communication. With 5+ years of experience in digital content, brand strategy, and editorial production, I combine data-driven thinking with creative storytelling to transform ideas into IP. I’m passionate about pet-related, cultural, and lifestyle content, and I’m a native Chinese speaker with Japanese JLPT N1 proficiency and strong English skills. I thrive in cross‑border, multi‑cultural projects, leading brand and content initiatives from tech launches to lifestyle campaigns and beyond, always aiming to elevate brand tone and audience engagement.

Available to hire

Beijing, China

I’m a product cat parent, content creator, and firm believer in emotionally resonant communication.

With 5+ years of experience in digital content, brand strategy, and editorial production, I combine data-driven thinking with creative storytelling to transform ideas into IP. I’m passionate about pet-related, cultural, and lifestyle content, and I’m a native Chinese speaker with Japanese JLPT N1 proficiency and strong English skills. I thrive in cross‑border, multi‑cultural projects, leading brand and content initiatives from tech launches to lifestyle campaigns and beyond, always aiming to elevate brand tone and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

Japanese

Advanced

English

Advanced

Work Experience

Creative Strategist at Beijing GXEver Consulting Co., Ltd.

January 1, 2023 - October 28, 2025

Lead launches strategy for Xiaomi 14/14 Ultra and Civil 4 Pro, including short video planning, influencer partnerships, and social-channel coordination. Drove HarmonyOS smart‑home content and IP development; boosted cross‑functional collaboration and campaign performance.

Editor at CITIC Press Publishing Group

January 1, 2023 - January 1, 2023

Plan and coordinate end-to-end production for lifestyle/books; collaborate with authors, designers, and marketers. Notable works include Tokyo Art Journey (400k+ copies sold), Paris Beauty (10+ reprints), Tadao Ando, and 365 Days with Cats. Specialized in transforming content into IP and managing cross‑functional projects; produced MOOKS NOWING JAPAN and HIYORI NOTES; created high‑engagement content for WeChat (up to 100k views/article).

Content Strategist at Beijing Huaruichengye Consulting Co., Ltd.

January 1, 2023 - January 1, 2023

Content strategy and IP transformation across cross-functional teams; led end-to-end IP projects; built IP assets and online content; collaborated with influencers and brand partners to drive engagement.