Available to hire
I am a former banker with extensive experience in customer relationship management, sales and client services across EMEA. I combine strategic planning with hands-on execution to design and deliver trade finance solutions and financial products, while building lasting relationships with financial institutions.
Since 2018 I have worked as a freelance consultant in London, helping Nordic and Middle East market players with sales, customer service, and market entry. I am fluent in English and Arabic, with working knowledge of French and Greek, and I enjoy turning complex business challenges into practical, impactful plans.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Arabic
Fluent
French
Advanced
Greek, Modern
Intermediate
Work Experience
Freelance Consultant at Freelance
January 1, 2018 - October 28, 2025Freelance services to offer expertise and advice on sales, customer services and the Middle East market; supported launch of Nordic lifestyle business in Eurasia, providing sales and services expertise and building customer relationships.
Director – EMEA Trade Finance Sales at Lloyds Banking Group
December 31, 2018 - December 31, 2018Responsible for sales to Financial Institutions in EMEA. Created and executed sales strategy, developing products and building strong customer relationships. Delivered 11.5% revenue growth above target. Introduced new products, working with internal colleagues to structure products and gain buy-in for each product.
Senior Manager – Regional Head – FIG Cash and Trade Finance Sales and Development at HSBC Bank Middle East
December 31, 2013 - December 31, 2013Created and implemented Financial Institutions Trade Finance strategy in MENA and originated transactions for Regional and International Banks in MENA, delivering Structured Trade Finance solutions to cater to client needs. Increased revenue by 47% in 2012; 27% above target. Marketed strategy across key stakeholders internally and externally. Collaborated with client management teams to ensure smooth implementation and servicing of structured solutions.
Vice President, Relationship Manager at Bank of America
December 31, 2010 - December 31, 2010Key relationship manager for Financial Institutions in MENA region, marketing banking products for the major currencies. Led sales and relationship management and cross selling opportunities.
Education
BA in Mass Communication – Minor in History at The American University in Cairo
January 11, 2030 - October 28, 2025Qualifications
Industry Experience
Financial Services, Professional Services
Skills
Experience Level
Expert
Expert
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