I deliver diverse, strategic, and creatively executed campaigns and events that align with client needs and brand values, drawing on experience in social media content creation and account management, consumer PR, influencer management, and experiential events. As a mixed-race Californian living in London, I bring a global perspective and a keen eye for current trends. I enjoy translating insights into engaging content and impactful activations that resonate with diverse audiences. Passionate about pop culture, beauty, sustainability, and women's health, I've collaborated with leading and start-up brands across QSR, technology, beauty, and lifestyle.

I deliver diverse, strategic, and creatively executed campaigns and events that align with client needs and brand values, drawing on experience in social media content creation and account management, consumer PR, influencer management, and experiential events. As a mixed-race Californian living in London, I bring a global perspective and a keen eye for current trends. I enjoy translating insights into engaging content and impactful activations that resonate with diverse audiences. Passionate about pop culture, beauty, sustainability, and women's health, I've collaborated with leading and start-up brands across QSR, technology, beauty, and lifestyle.

Available to hire

I deliver diverse, strategic, and creatively executed campaigns and events that align with client needs and brand values, drawing on experience in social media content creation and account management, consumer PR, influencer management, and experiential events.

As a mixed-race Californian living in London, I bring a global perspective and a keen eye for current trends. I enjoy translating insights into engaging content and impactful activations that resonate with diverse audiences. Passionate about pop culture, beauty, sustainability, and women’s health, I’ve collaborated with leading and start-up brands across QSR, technology, beauty, and lifestyle.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Junior Account Director at The Fitting Room
August 31, 2025 - August 31, 2025
* Managed client relations across key accounts (Popeyes, GDK, Wasabi, Be At One) and coordinated social, PR & influencer, and project teams to ensure cohesive delivery. * Led experiential activations and events from concept through production and social rollout, including Popeyes Shatter Crunch Sessions in three UK cities, the Meta artist village at All Points East, the Meta Threads x Netflix London premiere for Inside, and an Instagram creator brunch with Adam Mosseri at Emirates Stadium * Supported planning and delivery of Wasabi’s first press/influencer launch for their 'Roll Above the Rest' summer menu.
Communications & Social Media Volunteer at Give Your Best
February 1, 2024 - October 28, 2025
Developed and executed a content plan to launch London’s first pay-it-forward shop; recruited and coordinated high-profile influencers to guest edit in-store content, boosting visibility and audience reach; created engaging visual and written content for the charity’s social media with a focus on refugees, fast fashion, and sustainability.
Senior Account Manager at CCD PR Ltd
February 28, 2025 - February 28, 2025
Led the development and execution of multi-faceted PR, social media, and influencer campaigns for clients including Odylique, Nairn’s, and Saalt; mentored three account executives and fostered a collaborative team environment; contributed to client portfolio expansion by identifying new business opportunities and crafting pitch documents (brands included Hush & Hush and Melora).
Senior Account Executive at CCD PR Ltd
December 31, 2020 - December 31, 2020
Developed positive relationships with media, achieving coverage in Vogue, The Daily Express, Good Housekeeping, Sheerluxe, and The Sun; coordinated campaign activations including launch events and press mailers; progressed to more senior responsibilities, nurturing client accounts and leading junior team members.
PR Intern at CCD PR Ltd
October 31, 2018 - October 31, 2018
Assisted Beauty Team’s press office; compiled target media lists, researched and wrote pitches, and contributed to brainstorms for future angles; managed the agency’s Instagram and streamlined sample distribution to media and influencers.
Alumni Affairs & Events Assistant at University of California Trust (UK)
October 31, 2018 - October 31, 2018
Aided in planning social, philanthropic, and academic events for UC alumni in London, from inception to follow-up; created social media content for marketing and community engagement; coordinated meetings for UC alumni leaders and managed alumni databases.

Education

Master of Arts with Distinction at Richmond American Intl. University
January 1, 2017 - January 1, 2018
Bachelor of Arts at University of California, Berkeley
January 1, 2012 - January 1, 2016
Study Abroad Programme at King's College London
March 1, 2015 - May 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality