Available to hire
Hi, I’m Francesca Hills, a writer and editor with 15+ years of experience across tech, e-commerce, publishing, nonprofit, and agency settings. I specialize in turning complex ideas into clear, engaging content that informs, persuades, and resonates with diverse audiences.
I’ve shaped content governance and editorial systems at Apple, Nordstrom, and REI, and I excel at UX writing, editorial strategy, and multi-channel storytelling. I enjoy collaborating across design, product, and marketing teams, exploring AI tools, and translating business needs into brand-aligned narratives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Korean
Advanced
Spanish; Castilian
Beginner
Work Experience
Freelance Technical Editor and Writer at Self-Employed
February 1, 2025 - October 28, 2025Supporting select clients with technical editing, narrative development, and UX content refinement; exploring emerging AI tools and experimenting with social-forward storytelling formats.
Senior UX Writer at Apple
February 1, 2025 - February 1, 2025Shaped user-facing content for Apple.com in close partnership with design, engineering, and product teams. Led the development and delivery of monthly internal communications and executive updates. Translated complex product releases and back-end functionality into brand-aligned narratives. Presented copy strategies to regional stakeholders and senior leadership.
Reference Editor, Retail Marketing and Communications at Apple
September 30, 2022 - September 30, 2022Carried out publishing milestones for Apple’s internal newsroom. Adapted deeply technical messages to be relatable, accessible, and globally sensitive. Tuned content to business contexts and end-user needs for many specialized projects. Developed in-store curriculum copy designed to encourage post-session social sharing and platform-native engagement.
Freelance Copy Editor at Nordstrom
November 30, 2017 - November 30, 2017Composed online selling content aligned with Nordstrom’s voice and style. Optimized the customer experience with applied fashion and ecommerce research. Collaborated with editorial, digital marketing, merchandising, and SEO counterparts.
Freelance Writer/Editor at Self-Employed (Remote)
December 31, 2018 - December 31, 2018Combined freelance writing with travel, volunteerism, and continuing education; pinch-hit blogs, banner ads, and editing services for various U.S. clients.
Proofreader/ Editor at Nautica
May 31, 2019 - May 31, 2019Wrote crisp ecommerce copy integrating Nautica’s digital-marketing strategy into all channels. Pitch and execute side projects for editorial, email, SEO, UX, and branding teams. Reported to Creative Director and worked closely with the Brand Marketing Manager.
Freelance Copy Editor at Sasquatch Books
November 30, 2011 - November 30, 2011Edited nonfiction manuscripts to Chicago style; met production deadlines and supported the managing editor’s vision for each book.
Editorial/Copywriter at Interactive
October 31, 2011 - October 31, 2011Edited and produced content for interactive projects; coordinated with writers, site coordinators, and buying teams; revamped division-style guidelines.
Online Editorial Copywriter at REI
November 30, 2011 - November 30, 2011Wrote online editorial copy for the largest consumer cooperative in the U.S. Maintained brand consistency, applied SEO analysis, and published basic HTML code. Contributed product video scripts, print catalogs, store signage, homepage spotlights, blogs, and social media posts.
Reference Editor, Retail Marketing and Communications at Apple
September 1, 2022 - September 1, 2022Carried out publishing milestones for Apple’s internal newsroom; adapted deeply technical messaging to be relatable and globally sensitive; aligned end-user needs with business contexts and developed in-store curriculum copy for post-session social sharing and platform-native engagement.
Product Copywriter at Nordstrom
November 1, 2017 - November 1, 2017Composed online selling content aligned with Nordstrom’s voice and style; optimized customer experience with fashion and e-commerce research for thousands of product pages; collaborated with editorial, digital marketing, merchandising, and SEO teams.
Freelance Writer/Editor at Self-Employed
December 1, 2018 - December 1, 2018Combined freelance work with travel, volunteering, and continuing education; provided blogs, banner ads, and editing services for various U.S. clients.
Integrated Copywriter at Nautica
May 1, 2019 - May 1, 2019Wrote concise e-commerce copy integrating Nautica’s digital-marketing strategy across channels; pitched and executed side projects for editorial, email, SEO, UX, and branding; reported to the Creative Director and worked with the Brand Marketing Manager.
Freelance Copy Editor at Sasquatch Books
November 1, 2011 - November 1, 2011Edited nonfiction manuscripts according to Chicago style for a regional publisher; met production deadlines and supported the managing editor’s vision for each book.
Proofreader/ Editor, Interactive at Freelance
October 1, 2011 - October 1, 2011Proofread and edited copy for interactive projects; refined grammars and ensured factual accuracy for digital accounts.
Freelance Copy Editor at Hacker Agency
October 1, 2011 - October 1, 2011Refined marketing copy for clients including AT&T, Netflix, Chipotle, Carnival Cruise Lines, and others; improved direct-mail and email campaigns, brochures, micro-sites for accuracy and brand consistency.
Marketing & Communications Coordinator at Children’s Trust Foundation
June 1, 2010 - June 1, 2010Executed marketing strategy for a nonprofit; coordinated multimedia campaigns and publications; built relationships with board members, donors, press, sponsors, and elected officials.
Editorial Copy Editor at REI
November 1, 2011 - November 1, 2011Wrote online editorial copy for the largest consumer co-op in the U.S.; maintained brand consistency, applied SEO analysis, and published basic HTML code; contributed across product videos, catalogs, signage, homepage features, blogs, and social posts.
Education
Executive Certificate in Digital Marketing at Cornell University
January 11, 2030 - October 28, 2025Professional Certificate in Editing at University of Washington
January 11, 2030 - October 28, 2025Bachelor of Arts in English; Journalism minor at Ithaca College
January 11, 2030 - October 28, 2025Executive Certificate in Digital Marketing at Cornell University
January 11, 2030 - October 28, 2025Professional Certificate in Editing at University of Washington
January 11, 2030 - October 28, 2025Bachelor of Arts in English; Journalism minor at Ithaca College
January 11, 2030 - October 28, 2025Qualifications
Executive Certificate in Digital Marketing
January 11, 2030 - October 28, 2025Professional Certificate in Editing
January 11, 2030 - October 28, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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