I’m a 360° creative and social director with seven years of experience across in-house, agency and freelance environments.

About

I’m a 360° creative and social director with seven years of experience across in-house, agency and freelance environments. I build distinctive brand worlds for fashion, lifestyle and fitness, combining social strategy, content direction, campaign production, influencer marketing and community growth. I’m particularly passionate about turning creative ideas into commercially successful launches and meaningful audience connections.

As the founder of Anywhere Creative, I bring an entrepreneurial, hands-on approach to brand building and partnerships. I’ve launched products from zero, grown communities organically, led creator and celebrity collaborations, directed campaigns across multiple channels and delivered measurable results including sold-out drops, increased revenue and significant audience growth. I enjoy working closely with ambitious teams to shape brand voice, create momentum and make campaigns feel culturally relevant.

  • 5 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Consumer Goods

Work experience· 16 roles

Senior Growth & Partnerships Manager · STRNG x LIROJan 2026 – Present · 11 mos

Launched LIRO from zero and built an organic social following of 19,000 in two months without paid spend, contributing to a sold-out debut collection. Led the STRNG fitness app rebrand with the founding team, owning brand voice, growth and community across Instagram, TikTok and email. Closed 16 strategic brand partnerships in the first months, creating new audience pipelines for both brands.

Influencer & Affiliate Lead · BargainMaxOct 2025 – May 2026 · 8 mos

Rebuilt the influencer and affiliate programme from scratch, onboarded more than 60 creators and delivered a 35% increase in attributed revenue.

Social Media Manager & Creative Content (Freelance) · PR YAAug 2025 – Aug 2025 · 1 mo

Led end-to-end social media strategy across Instagram and TikTok; aligned brand vision with audience growth and engagement; created and executed data-driven content calendars; produced, edited and published high-performing creative content (short-form video, photography, copywriting, design); coordinated influencer collaborations; tracked performance metrics and reported results; analyzed insights to refine strategy and scale content performance.

Social Media Manager · The Couture ClubJul 2024 – Jul 2024 · 1 mo
Social Media Manager & Creative Content · HEAT & MILEJul 2024 – Feb 2025 · 8 mos
Social Media Manager · The Couture ClubJan 2024 – Jan 2024 · 1 mo
Influencer & Affiliate · Tangency AgencyJan 2024 – Jan 2025 · 1 yr 1 mo
Social Media Manager · The Couture ClubSep 2023 – Jul 2024 · 11 mos

Education· 5

BA (Hons) International Fashion Promotion · Manchester Metropolitan University2016 – 2020
Performing Arts Diploma · Hillsborough College, Sheffield2030 – 2025
GCSEs A-C including Maths & English · Silverdale School2030 – 2025
BA (Hons) International Fashion Promotion · Manchester Metropolitan University2016 – 2020

Certifications and awards

BA (Hons) in International Fashion Promotion2016 – 2020
Performing Arts Diploma2030 – 2025
GCSEs A-C including Maths & English2030 – 2025

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