Available to hire
I am a senior communications specialist with 15+ years of experience leading high-impact campaigns across arts, entertainment, government, and consumer sectors. I bring a solution-focused approach, strong stakeholder instincts, and a deep cultural lens to deliver standout work across media relations, creative strategy, talent management, and crisis communications. I thrive in fast-paced environments—from creative agencies to government institutions and major events—leading with calm, clarity, and impact.
In my work, I partner with clients and teams to build resonant campaigns, manage reputations, and navigate sensitive narratives with integrity while mentoring talent and shaping strategic communications.
Experience Level
Language
English
Fluent
Work Experience
Senior Communications Consultant at M&C Saatchi - Sports & Entertainment
July 1, 2025 - July 1, 2025Successfully worked within a fully integrated agency environment across creative, media, and social teams to develop and execute multi-channel campaigns. Provided strategic counsel on brand reputation and media risk management for national clients navigating sensitive or complex cultural narratives. Supported Commonwealth Bank’s sponsorship communications and event publicity for football partnerships, including the Socceroos and Matildas, managing stakeholder engagement, talent appearances, and integrated earned media activations. Led earned PR and influencer strategy for Australian Red Cross Lifeblood and the Department of Education VIC, driving national awareness campaigns focused on public health and education.
Director at Thinking Loud PR
March 1, 2024 - March 1, 2024Led integrated press campaigns for major Australian artists including Genesis Owusu, Royal Otis and Sampa the Great. Guided strategic planning and communications for both legacy cultural brands (Splendour in the Grass) and new market entrants (SXSW Sydney), shaping earned media narratives that bridged entertainment, culture, and commerce. Expert in festival and event crisis communication management, so adeptly handled unforeseen challenges to safeguard client reputation and mitigate potential risks. Drove Indigenous-led and social impact initiatives with cultural sensitivity across We Are Warriors, 3%, and the Powerhouse’s Blak Country event, ensuring authenticity and respect in representation.
Senior Publicist at VIVID SYDNEY - OGILVY
May 1, 2024 - October 28, 2025Engaged by Ogilvy for Vivid Sydney 2024 & 2025 for entertainment and culture expertise. Directed high-profile artist publicity and managed complex media schedules across Music, Food and Ideas pillars. Worked in close partnership with Destination NSW, providing senior counsel on campaign messaging, issues management, and media alignment across multiple stakeholder layers.
Communications Consultant at Art Gallery of NSW (Volume Festival)
July 1, 2024 - July 1, 2024Developed and implemented the earned media and influencer strategy for AGNSW’s first music festival, working closely with internal teams and external creative partners. Negotiated influencer partnerships and launched AGNSW’s first TikTok Live stream, introducing new digital engagement channels for the institution. Responsible for talent management and media coordination for headliner André 3000, ensuring seamless collaboration across gallery, artist, and media stakeholders.
Senior Communications Consultant at Thinkable
January 1, 2025 - October 28, 2025Led Australian and US publicity strategy for Thinkable’s 2025–26 intellectual speaker series, including tours with Steven Pinker, Gary Stevenson, and Ta-Nehisi Coates. Crafted key messaging frameworks, briefing materials, and media holding statements around sensitive issues including event postponements and public controversy.
Senior Publicist at Pitch Perfect PR (USA)
December 1, 2020 - December 1, 2020Led US press campaigns for artists including Mitski, Angel Olsen, Wilco, Tricky, Slowdive, and The War on Drugs. Directed media strategy for large-scale cultural events such as Pitchfork Music Festival and Iceland Airwaves.
Director of Publicity at [PIAS] America (USA)
May 1, 2018 - May 1, 2018Managed U.S. publicity for a roster of international labels and artists. Mentored publicity team and built strategic campaigns for artist development.
National Publicist at Tell All Your Friends PR (USA)
December 1, 2014 - December 1, 2014Led national press campaigns for a roster of artists and projects.
Publicity & Promotions Executive at Icon Film Distribution (AU)
January 1, 2012 - January 1, 2012Publicity and promotions for film releases, coordinating media outreach and campaigns.
Advertising & Marketing Executive at Paramount Pictures (AU)
April 1, 2010 - April 1, 2010Advertising and marketing campaigns for film releases and campaigns.
Senior Communications Consultant at Brid Walpole M&C Saatchi - Sports & Entertainment
July 31, 2025 - July 31, 2025Provided strategic counsel on brand reputation and media risk for national clients navigating sensitive cultural narratives; supported Commonwealth Bank’s sponsorship communications and event publicity for football partnerships (Socceroos & Matildas) including stakeholder engagement, talent appearances, and integrated earned media activations; led earned PR and influencer strategy for Australian Red Cross Lifeblood and the Department of Education VIC, driving national campaigns focused on public health and education.
Director at Thinkable
January 1, 2025 - October 28, 2025Led Australian and US publicity strategy for 2025–26 intellectual speaker series; crafted messaging frameworks, briefing materials, and media holding statements around sensitive issues including event postponements and public controversy.
Communications Consultant at ART GALLERY OF NSW (Volume Festival)
July 31, 2024 - July 31, 2024Developed and implemented earned media and influencer strategy for AGNSW’s first music festival; negotiated influencer partnerships and launched TikTok Live stream; managed talent and media coordination for headliner André 3000.
Head of International Communications at Positive Feedback (AU)
October 31, 2021 - October 31, 2021Led international PR campaigns and communications strategy for artists and cultural clients; managed media relationships and international rollouts for key artists and projects.
Senior Publicist at Pitch Perfect PR (USA)
December 31, 2020 - December 31, 2020Led US press campaigns for artists including Mitski, Angel Olsen, Wilco, Tricky, Slowdive, and The War on Drugs; directed media strategy for large-scale cultural events such as Pitchfork Music Festival and Iceland Airwaves.
Director of Publicity at [PIAS] America (USA)
May 31, 2018 - May 31, 2018Directed U.S. publicity for a roster of international labels and artists; mentored publicity team and built strategic campaigns for artist development.
National Publicist at Tell All Your Friends PR (USA)
December 31, 2014 - December 31, 2014Led national publicity campaigns for various artists and projects.
Publicity & Promotions Executive at Icon Film Distribution (AU)
January 31, 2012 - January 31, 2012Publicity and promotions for film releases.
Advertising & Marketing Executive at Paramount Pictures (AU)
April 30, 2010 - April 30, 2010Advertising and marketing campaigns for film releases.
Career Break
March 31, 2023 - March 31, 2023Parental career break.
Contract Publicist at Thinkable
August 1, 2025 - October 28, 2025Led Australian and US publicity for Thinkable's 2025 initiatives, developing media relations and post-event strategy; managed stakeholder engagement and crisis readiness when needed.
Senior PR & Communications Consultant at M&C Saatchi - Sport & Entertainment
September 20, 2025 - September 20, 2025Led integrated multi-channel campaigns for national clients in sports and entertainment; advised on brand reputation and media risk; supported talent engagement and event partnerships.
Senior Publicist at Vivid Sydney
July 31, 2024 - July 31, 2024Directed high-profile artist publicity and managed multi-channel media schedules across music, food, and ideas pillars; coordinated with Destination NSW on media activation.
Head of International Communications at Positive Feedback
October 31, 2021 - October 31, 2021Led international communications and cross-border media relations for a cultural brand; managed stakeholder engagement and global visibility.
Senior Publicist at Pitch Perfect PR (New York)
December 31, 2020 - December 31, 2020Led US publicity campaigns for international artists and large-scale events, directing media relations and campaign strategy.
Publicity & Promotions Executive at Icon Film Distribution (Sydney)
January 31, 2012 - January 31, 2012Managed publicity and promotions for film releases; built campaigns and partnerships to maximize reach and box-office results.
Advertising & Marketing Executive at Paramount Pictures (Sydney)
April 30, 2010 - April 30, 2010Provided advertising and marketing support for film campaigns; liaised with agencies to execute integrated campaigns.
Education
Bachelor of Arts at University of Newcastle, NSW
January 11, 2030 - October 28, 2025Bachelor of Arts at University of Newcastle, NSW
January 11, 2030 - October 28, 2025Bachelor of Arts at University of Newcastle, NSW
January 11, 2030 - October 28, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Government, Consumer Goods
Experience Level
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