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I am a dedicated performance marketing leader with over 8 years of experience in driving customer acquisition through various digital channels. My passion lies in optimizing campaigns to achieve efficient growth while collaborating with cross-functional teams. I enjoy exploring new strategies and testing creative ideas to enhance performance metrics, making me a data-driven marketer who strives for excellence. Throughout my career, I have successfully scaled advertising efforts and reduced customer acquisition costs across multiple industries. I believe in the power of continuous learning and adaptation, and I am excited to keep pushing marketing boundaries to achieve organizational goals while fostering a collaborative team environment.…I am a dedicated performance marketing leader with over 8 years of experience in driving customer acquisition through various digital channels. My passion lies in optimizing campaigns to achieve efficient growth while collaborating with cross-functional teams. I enjoy exploring new strategies and testing creative ideas to enhance performance metrics, making me a data-driven marketer who strives for excellence. Throughout my career, I have successfully scaled advertising efforts and reduced customer acquisition costs across multiple industries. I believe in the power of continuous learning and adaptation, and I am excited to keep pushing marketing boundaries to achieve organizational goals while fostering a collaborative team environment.

Catriana Cantu

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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I am a dedicated performance marketing leader with over 8 years of experience in driving customer acquisition through various digital channels. My passion lies in optimizing campaigns to achieve efficient growth while collaborating with cross-functional teams. I enjoy exploring new strategies and testing creative ideas to enhance performance metrics, making me a data-driven marketer who strives for excellence. Throughout my career, I have successfully scaled advertising efforts and reduced customer acquisition costs across multiple industries. I believe in the power of continuous learning and adaptation, and I am excited to keep pushing marketing boundaries to achieve organizational goals while fostering a collaborative team environment.…I am a dedicated performance marketing leader with over 8 years of experience in driving customer acquisition through various digital channels. My passion lies in optimizing campaigns to achieve efficient growth while collaborating with cross-functional teams. I enjoy exploring new strategies and testing creative ideas to enhance performance metrics, making me a data-driven marketer who strives for excellence. Throughout my career, I have successfully scaled advertising efforts and reduced customer acquisition costs across multiple industries. I believe in the power of continuous learning and adaptation, and I am excited to keep pushing marketing boundaries to achieve organizational goals while fostering a collaborative team environment.

Available to hire

I am a dedicated performance marketing leader with over 8 years of experience in driving customer acquisition through various digital channels. My passion lies in optimizing campaigns to achieve efficient growth while collaborating with cross-functional teams. I enjoy exploring new strategies and testing creative ideas to enhance performance metrics, making me a data-driven marketer who strives for excellence.

Throughout my career, I have successfully scaled advertising efforts and reduced customer acquisition costs across multiple industries. I believe in the power of continuous learning and adaptation, and I am excited to keep pushing marketing boundaries to achieve organizational goals while fostering a collaborative team environment.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Performance Marketing at Tangelo

May 1, 2024 - Present

Own full-funnel paid acquisition strategy across Google Ads, Meta, TikTok, and emerging channels supporting member (B2C) and provider (B2B) growth. Scaled member acquisition 38% QoQ while reducing CPA 22%. Built creative testing framework using systematic testing, improved CTR 31%, and reduced CPL 18%. Launched provider campaigns increasing lead-to-partner conversion rates 24%. Partnered with Product and Analytics teams for optimization.

Performance Marketing Manager at Transforce Inc.

November 1, 2022 - May 1, 2024

Owned paid media strategy across Google, Meta, Apple Search Ads, and programmatic, supporting driver (B2C) and carrier (B2B) acquisition. Reduced CAC 52% YoY, increased qualified driver leads 46%, and diversified acquisition mix. Launched Apple Search Ads, generating 14% of new mobile app sign-ups within three months.

Growth Marketing Manager at Papa

February 1, 2022 - November 1, 2022

Managed full-funnel paid acquisition strategy for a healthcare platform serving seniors. Reduced CAC 35% in 90 days, scaled advertising spend by 2.5x while maintaining efficiency, driving 115% growth in active members. Partnered with Operations for geo-targeted acquisition campaigns.

Growth Marketing Strategist at Right Side Up

June 1, 2021 - February 1, 2022

Supported growth-stage ventures through media optimization and new channel expansion. Deployed consultants for growth marketing development with multiple clients including Doordash and MilkBar.

Growth Marketing Manager at Shipt

September 1, 2017 - June 1, 2021

Managed a $10M+ annual acquisition budget driving customer acquisition. Increased active member growth by 110% over 18 months while reducing CAC 27% YoY through ongoing optimization.