Available to hire
Hi, I’m Firucha Azriani, a dynamic marketing professional with over a decade of experience in channel partner development, B2B marketing, and event management across the APAC region. I excel at building partner enablement programs, regional campaigns, and digital strategies for leading technology companies, translating complex tech into clear value for partners and customers.
I thrive on cross-functional collaboration to accelerate business growth, bringing branding, GTM execution, and regional localization to life. Outside of work, I’m always exploring new marketing tech and industry trends to keep our programs fresh and effective.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
APAC Channel Marketing at Allied Telesis
July 1, 2025 - October 29, 2025Lead APAC channel marketing initiatives in Indonesia and the Philippines, focusing on partner enablement and demand generation. Implement local partner programs, campaigns, and events aligned with APAC strategy.
Regional Marketing Manager – ASEAN South at Allied Telesis
June 1, 2025 - June 1, 2025Directed regional marketing strategy and execution across Indonesia, Singapore, and Malaysia. Drove partner engagement through targeted campaigns, events, and enablement programs. Localized global campaigns to strengthen regional brand presence.
Marketing Manager at Princeton Digital Group
January 1, 2024 - January 1, 2024Spearheaded marketing strategies supporting data center solutions across Indonesia. Built brand awareness and executed integrated campaigns, strengthening market positioning.
Senior Marketing Manager at Fazz (formerly PayFazz)
December 1, 2022 - December 1, 2022Developed B2B marketing strategies to expand digital financial services. Executed campaigns and partnerships that boosted user acquisition and partner ecosystem growth.
SB & Partner Marketing Manager at Cisco Systems
March 1, 2021 - March 1, 2021Managed small business and partner marketing initiatives across Indonesia. Drove demand generation, partner marketing funds utilization, and localized campaigns.
Senior Marketing Communications at PT. Lintas Teknologi Indonesia
December 1, 2019 - December 1, 2019Managed corporate communications, PR, and branding strategies for ICT solutions provider.
Digital & Marketing Specialist at Avnet Technology Solutions
May 1, 2017 - May 1, 2017Handled digital marketing, branding, and demand generation campaigns to support channel partners.
Integrated Promotion Manager at Prambors & Delta FM
December 1, 2014 - December 1, 2014Designed and managed integrated promotional campaigns for radio network.
APAC Senior Digital Marketing Specialist at Trend Micro
April 1, 2014 - April 1, 2014Developed and executed digital marketing campaigns across APAC. Supported regional product launches and partner communications.
Marketing Assistant at Sony Ericsson Mobile Communications
November 1, 2011 - November 1, 2011Assisted marketing activities for mobile communications; supported campaigns and brand initiatives.
Assistant to Business Director at PT Aprilis Maju Media
March 1, 2010 - March 1, 2010Supported business development and communications; assisted director in operations.
Education
Master of Business Management at Binus Business School
January 1, 2010 - January 1, 2011Bachelor of Law at Trisakti University
January 1, 2004 - January 1, 2008Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Other
Skills
Experience Level
Expert
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