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Hi, I’m Apurva Srivastava, a design professional with 13 years of experience partnering with leading brands. I excel at product design, creative direction, and turning trend ideas into market-ready collections. My work blends strong concept development with practical execution, and I’ve been recognized as a top performer in my batch. I bring an entrepreneurial spirit and a collaborative attitude to every project, aiming to uplift the brands I work with. I currently lead design initiatives for online brands Fyrerose, Buda Jeans, and Outryt, collaborating with Buying, Product Management, Marketing, and Merchandising to translate customer insights into compelling products. I create supporting artwork, tech packs, and storytelling visuals, source fabrics and trims, and maintain a consistent design language across categories like Women’s Wear and Kids Wear. I’m committed to continuous learning and helping teams deliver high-quality, on-brand creative.…Hi, I’m Apurva Srivastava, a design professional with 13 years of experience partnering with leading brands. I excel at product design, creative direction, and turning trend ideas into market-ready collections. My work blends strong concept development with practical execution, and I’ve been recognized as a top performer in my batch. I bring an entrepreneurial spirit and a collaborative attitude to every project, aiming to uplift the brands I work with. I currently lead design initiatives for online brands Fyrerose, Buda Jeans, and Outryt, collaborating with Buying, Product Management, Marketing, and Merchandising to translate customer insights into compelling products. I create supporting artwork, tech packs, and storytelling visuals, source fabrics and trims, and maintain a consistent design language across categories like Women’s Wear and Kids Wear. I’m committed to continuous learning and helping teams deliver high-quality, on-brand creative.

Apurva Srivastava

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Hi, I’m Apurva Srivastava, a design professional with 13 years of experience partnering with leading brands. I excel at product design, creative direction, and turning trend ideas into market-ready collections. My work blends strong concept development with practical execution, and I’ve been recognized as a top performer in my batch. I bring an entrepreneurial spirit and a collaborative attitude to every project, aiming to uplift the brands I work with. I currently lead design initiatives for online brands Fyrerose, Buda Jeans, and Outryt, collaborating with Buying, Product Management, Marketing, and Merchandising to translate customer insights into compelling products. I create supporting artwork, tech packs, and storytelling visuals, source fabrics and trims, and maintain a consistent design language across categories like Women’s Wear and Kids Wear. I’m committed to continuous learning and helping teams deliver high-quality, on-brand creative.…Hi, I’m Apurva Srivastava, a design professional with 13 years of experience partnering with leading brands. I excel at product design, creative direction, and turning trend ideas into market-ready collections. My work blends strong concept development with practical execution, and I’ve been recognized as a top performer in my batch. I bring an entrepreneurial spirit and a collaborative attitude to every project, aiming to uplift the brands I work with. I currently lead design initiatives for online brands Fyrerose, Buda Jeans, and Outryt, collaborating with Buying, Product Management, Marketing, and Merchandising to translate customer insights into compelling products. I create supporting artwork, tech packs, and storytelling visuals, source fabrics and trims, and maintain a consistent design language across categories like Women’s Wear and Kids Wear. I’m committed to continuous learning and helping teams deliver high-quality, on-brand creative.

Available to hire

Hi, I’m Apurva Srivastava, a design professional with 13 years of experience partnering with leading brands. I excel at product design, creative direction, and turning trend ideas into market-ready collections. My work blends strong concept development with practical execution, and I’ve been recognized as a top performer in my batch. I bring an entrepreneurial spirit and a collaborative attitude to every project, aiming to uplift the brands I work with.

I currently lead design initiatives for online brands Fyrerose, Buda Jeans, and Outryt, collaborating with Buying, Product Management, Marketing, and Merchandising to translate customer insights into compelling products. I create supporting artwork, tech packs, and storytelling visuals, source fabrics and trims, and maintain a consistent design language across categories like Women’s Wear and Kids Wear. I’m committed to continuous learning and helping teams deliver high-quality, on-brand creative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Designer at Jockey-Page Industries

October 1, 2018 - October 29, 2025

Developed seasonal strategies including mood boards, concept boards, color plan sheets and tech packs. Designed collections per season for subcategories such as Athleisure, Move, USA Origin, Relax and Internal Collection. Worked on PLM for all styles to support diverse data needs and ensure correct information is visible to stakeholders. Responsible for sample fit and timely submission.

Senior Designer at AKR Textiles

September 1, 2018 - September 1, 2018

Handled Women’s Western wear and Kids wear for brands including Noisy May, Tom Tailor, Only, Vermoda, Desigual, JDY, Les. Led theme development based on internal trend studies, designed collections, sourced fabrics and trims, and coordinated with vendors. Managed sample fit/submission and led a small team including a sampling coordinator and trainees.

Executive Designer at Inspiration Clothes And You

December 1, 2013 - December 1, 2013

Worked as Executive Designer for C&A, handling collection design, category planning, mood boards, styling for photoshoots, and market research. Contributed to formal, casual, and party wear lines and collaborated on artwork and write-ups for marketing.

Designer at Sanfabindia (Sanchita Ajjampura)

March 1, 2014 - March 1, 2014

Women’s wear responsibilities included formal, casual, and party wear. Decided trims and accessories; developed embroideries and surface techniques for both men and women. Created artwork and write-ups for marketing and designed custom-made women’s apparel.

Design Manager at Fyrerose, Buda Jeans and Outryt

February 1, 2025 - February 1, 2025

Online brand design leadership; independently created and executed design for all brand categories, presented to Creative Head, collaborated with Buying/Product Management for product insights, produced supporting artwork, created tech packs, and managed the creative process to align with market trends and brand aesthetics.

Senior Designer at Jockey India (Jockey-Page Industries)

January 1, 2023 - January 1, 2023

Developed seasonal women’s outerwear and kidswear. Created mood boards, concept boards, color plan sheets and tech packs. Managed seasonal collections across subcategories (Athleisure, Move, USA Originals, Relax and Internal Collection). Responsible for designing collections per season, sourcing fabrics and trims, coordinating with vendors, and ensuring timely sample development and approvals. Led team coordination for sample fit and submissions.

Senior Designer at AKRTexle

September 30, 2018 - September 30, 2018

Handled Women’s Western wear and Kids wear. Worked for brands such as Noisy May, Tom Tailor, Only, Veromoda, Desigual and JDY. Built concept boards, sourced fabrics and trims, coordinated with vendors, and managed sample submissions. Oversaw collection development and aligned with seasonal trends.

Design Manager at Fyrerose, Buda Jeans and Outryt

January 1, 2023 - October 29, 2025

Independent design lead for all categories within assigned brands. Presented designs to Creative Head, collaborated with Buying/Product Management for product insights, created supporting artwork to narrate design concepts to Marketing, Merchandising and Sales. Created tech packs and handed off to development, managed creative process and ensured alignment with market trends and brand aesthetics. Managed sample submissions and team communications.

Senior Designer

September 1, 2018 - September 1, 2018

Senior Designer for Women's Outerwear and Kids Wear; worked on season strategy including mood boards, concept boards, color plans, and tech packs. Designed collections for sub-categories like Athleisure, Move, USA Originals, Relax and Internal Collection. Managed PLM for all styles to support diverse needs; ensured timely sample fit and submission.

Senior Designer at Jockey Page Industries

January 1, 2023 - January 1, 2023

Senior Designer for Women's Outerwear and Kids Wear at Jockey-Page Industries. Responsible for designing seasonal collections, trend forecasting, color stories, and tech packs; coordinated with vendors and managed sample fittings and approvals.