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Hi, I'm Aradhana Prem Kumar, a creative social media professional with 3+ years of experience managing Instagram, TikTok, and LinkedIn for premium and personal brands across luxury and agency environments. I develop content calendars, craft authentic, personality-driven posts, and design Canva-branded templates that reflect each brand's unique voice. I'm fluent in English with professional French and Tamil as native languages. I love telling brand stories through multi-format content, growing audiences, and nurturing communities. I track engagement metrics to refine strategy and drive meaningful connections across all accounts.…Hi, I'm Aradhana Prem Kumar, a creative social media professional with 3+ years of experience managing Instagram, TikTok, and LinkedIn for premium and personal brands across luxury and agency environments. I develop content calendars, craft authentic, personality-driven posts, and design Canva-branded templates that reflect each brand's unique voice. I'm fluent in English with professional French and Tamil as native languages. I love telling brand stories through multi-format content, growing audiences, and nurturing communities. I track engagement metrics to refine strategy and drive meaningful connections across all accounts.

Aradhana Prem Kumar

Digital Marketer, Social Media Manager, Content Creator, +4

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Hi, I'm Aradhana Prem Kumar, a creative social media professional with 3+ years of experience managing Instagram, TikTok, and LinkedIn for premium and personal brands across luxury and agency environments. I develop content calendars, craft authentic, personality-driven posts, and design Canva-branded templates that reflect each brand's unique voice. I'm fluent in English with professional French and Tamil as native languages. I love telling brand stories through multi-format content, growing audiences, and nurturing communities. I track engagement metrics to refine strategy and drive meaningful connections across all accounts.…Hi, I'm Aradhana Prem Kumar, a creative social media professional with 3+ years of experience managing Instagram, TikTok, and LinkedIn for premium and personal brands across luxury and agency environments. I develop content calendars, craft authentic, personality-driven posts, and design Canva-branded templates that reflect each brand's unique voice. I'm fluent in English with professional French and Tamil as native languages. I love telling brand stories through multi-format content, growing audiences, and nurturing communities. I track engagement metrics to refine strategy and drive meaningful connections across all accounts.

Available to hire

Hi, I’m Aradhana Prem Kumar, a creative social media professional with 3+ years of experience managing Instagram, TikTok, and LinkedIn for premium and personal brands across luxury and agency environments. I develop content calendars, craft authentic, personality-driven posts, and design Canva-branded templates that reflect each brand’s unique voice.

I’m fluent in English with professional French and Tamil as native languages. I love telling brand stories through multi-format content, growing audiences, and nurturing communities. I track engagement metrics to refine strategy and drive meaningful connections across all accounts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Tamil

Fluent

Work Experience

Digital Marketing Manager at Mesli Consulting

June 1, 2025 - October 29, 2025

Manage and optimize the website on WordPress (FR & ENG), updating blog and FAQ content to boost traffic.

Performance Marketing Manager at Christian Dior Couture

June 1, 2025 - June 1, 2025

Coordinated SEA campaigns, supporting the media team in creating and updating text ads for product launches.

Market Research Specialist at Airbnb

May 1, 2025 - May 1, 2025

Conducted market research to identify business opportunities and leads, managed vendor partnerships, and optimized sourcing strategies aligned with Airbnb's goals.

Social Media Manager at Green Chilli Brands

December 31, 2022 - December 31, 2022

Developed and maintained a structured content calendar; increased social account engagement by 40%. Curated content including posts, reels, and stories, generating a 25% growth in follower count. Engaged with followers via DMs and comments, nurturing an interactive community. Created monthly performance reports.

Social Media Lead (Volunteer) at Wice Paris

October 1, 2024 - October 29, 2025

Developed and executed social media strategies, coordinated with teams for consistent messaging, and tracked performance to achieve a 30% follower growth in 6 months.

Market Research Specialist at Airbnb

September 1, 2024 - May 31, 2025

Conducted market research and competitive analysis to identify growth opportunities, audience segments, and optimization strategies. Managed vendor partnerships and performance KPIs, delivering data-driven insights to support strategic campaign decisions. Partnered with internal teams to align research findings with business objectives, driving informed marketing and operational strategies.

Assistant Performance Marketing Manager at Christian Dior Couture

January 1, 2024 - June 30, 2024

Developed and executed full-funnel paid search (SEA) and social campaigns across EMEA and APAC markets, ensuring alignment with brand animation plans. Managed budgets, ad copy, product feeds, creatives, and display/social campaigns, optimizing performance across channels. Implemented GA4-driven optimizations, improving metrics such as CTR, CPA, and conversion rates. Provided weekly performance dashboards and actionable insights to guide strategic decision-making and cross-regional alignment. Collaborated with creative, analytics, and product teams to scale high-performing campaigns and test innovative paid/social strategies.

Social Media Manager at Green Chilli Brands

June 1, 2020 - December 31, 2022

Managed social media content and community growth for 10+ brand and personal accounts simultaneously, crafting authentic posts, proposing content themes, designing Canva-branded templates, and ensuring outputs built consistent brand presence and drove measurable engagement. Developed structured content calendars and curated multi-format content (posts, reels, stories), providing monthly performance reports to each client and achieving a 40% increase in account engagement. Monitored and analysed engagement metrics to refine content strategy and suggest effective tactics for audience growth, actively managing community interactions and responding to comments and messages to build genuine, lasting connections with each brand's audience.