Available to hire
As a senior advertising copy-based creative, I’ve had the joy of working on a wide range of brands in diverse markets, and with people from all over the world.
For over 20 years I’ve been creating effective, articulate communication based on sound business strategies using creative flair and critical thinking. I am experienced in working simultaneously on multiple projects and giving each my full, undivided attention. I have worked in both traditional as well as digital and social agencies, and possess a comprehensive 360-degree experience in all facets of advertising and communication. I am accustomed to working in a high-pressure environment and to going above and beyond what is expected. I am highly comfortable working on my own as well as collaborating with team members locally and globally.
Experience Level
Expert
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Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Freelance Creative at JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman (Singapore); Google
June 1, 2012 - October 29, 2025Led across-the-board copy and creative development for a diverse client portfolio, coordinating with global agencies and delivering integrated campaigns.
Creative Group Head at Saatchi & Saatchi
May 1, 2012 - May 1, 2012Directed multi-market creative teams, shaping strategic direction and elevating brand narratives for key clients.
Senior Freelance Copywriter at Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bates/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide, iris, Leo Burnett, Lowe & Partners, M&C Saatchi, Publicis, Saatchi & Saatchi, Y&R (Singapore)
May 1, 2011 - May 1, 2011Provided high-impact copy across leading agencies, contributing to integrated campaigns for major global brands.
Senior Copywriter at Ace Daytons Advertising, Singapore
January 1, 2005 - January 1, 2005Crafted clear, persuasive copy for varied clients, aligning creative concepts with business objectives.
Copywriter at Publicis Eureka, Singapore
January 1, 2003 - January 1, 2003Developed engaging copy for campaigns across multiple brands, ensuring consistency and impact.
Creative Group Head at Contract Advertising, Mumbai
January 1, 2001 - January 1, 2001Led creative output for key accounts, driving concept development and quality across projects.
Senior Copywriter at Ogilvy & Mather, Mumbai
January 1, 1997 - October 29, 2025Created compelling copy and ideas for a range of brands, contributing to integrated campaigns.
Senior Copywriter at SS&C & B Lintas, Mumbai
January 1, 1997 - January 1, 1997Delivered strategic copywriting for clients, elevating brand voice and messaging.
Copywriter at Advertising Avenues, Mumbai
January 1, 1995 - January 1, 1995Developed concepts and copy across campaigns, aligning creative with client goals.
Copywriter at Advertising Avenues
January 1, 1995 - January 1, 1995Entered the industry as a copywriter, developing concepts and campaigns for Mumbai clientele, laying the foundation for a long advertising career.
Senior Copywriter at Advertising Avenues
January 1, 1997 - January 1, 1997Advanced to senior copywriter, shaping brand voices and crafting integrated ad campaigns.
Senior Copywriter at SSC & B Lintas, Mumbai
January 1, 1997 - January 1, 1997Led copy creation for multiple accounts, aligning creative with strategic objectives.
Creative Group Head at Ogilvy & Mather, Mumbai
January 1, 2001 - January 1, 2001Oversaw creative output for key clients; collaborated with teams to deliver award-winning campaigns.
Copywriter at Publicis - Eureka, Singapore
January 1, 2003 - January 1, 2003Contributed to multi-market campaigns, building cross-border experience.
Creative Group Head at Contract Advertising, Mumbai
January 1, 2005 - January 1, 2005Led creative teams on diverse accounts; steered concept development and messaging.
Senior Copywriter at Ace Dayton’s Advertising, Singapore
January 1, 2005 - January 1, 2005Managed copy for regional campaigns; collaborated with clients and creative teams across Singapore.
Senior Copywriter at Ace Dayton’s Advertising, Singapore
May 1, 2011 - May 1, 2011Continued senior copywriting leadership for major brands and campaigns.
Creative Group Head at Saatchi & Saatchi, Singapore
May 1, 2012 - May 1, 2012Led creative direction for major campaigns and brand narratives.
Senior Freelance Creative at Singapore Agencies (JWT, Ogilvy, Arcade, DDB, Grey, Bates, BBDO, Wunderman, Google)
June 1, 2012 - November 21, 2025Freelance senior creative working across a wide mix of clients and channels, including digital and traditional advertising.
Senior Freelance Creative at JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman, Google
June 1, 2012 - PresentStrategic, integrated creative work across diverse markets for high-profile clients; led cross-functional teams and delivered multi-channel campaigns across traditional and digital platforms.
Creative Group Head at Saatchi & Saatchi
June 1, 2011 - May 1, 2012Led creative teams across multiple accounts, driving concept development, copy and art direction for campaigns in Singapore.
Senior Copywriter at Ace Days Advertising, Singapore
January 1, 2003 - January 1, 2005Crafted strategic advertising copy across various brands; collaborated with creative directors and account teams to deliver compelling messaging.
Copywriter at Publicis - Eureka, Singapore
January 1, 2001 - January 1, 2003Developed creative copy for integrated campaigns; contributed to concept development and brand storytelling.
Creative Group Head at Contract Advertising, Mumbai
January 1, 1998 - January 1, 2001Led creative group for consumer advertising; mentored junior copywriters and guided campaign concepts.
Senior Copywriter at SS&C & B Lintas, Mumbai
January 1, 1995 - January 1, 1997Created copy for campaigns across multiple categories; contributed to brand storytelling.
Copywriter at Advertising Avenues, Mumbai
January 1, 1993 - January 1, 1995Entered the advertising scene crafting persuasive copy and ideas.
Senior Freelance Copywriter at Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bayer/Red Cell, BBDO, EuroRSCG, FCB, Grey Worldwide, Iris, Leo Burnett, Lowe & Partners, M&C Saatchi, Saatchi & Saatchi, Y&R
January 1, 2005 - May 31, 2011Senior freelance copywriter across top agencies; created campaigns for clients across industries.
Senior Copywriter at Ace Dayton's Advertising, Singapore
January 1, 2003 - December 31, 2005Senior copywriter at Ace Dayton's Advertising; developed concepts and copy.
Senior Freelance Copywriter at Singapore Agencies (Ogilvy, JWT, Bates, McCann Worldwide, McCann Healthcare, Bates/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide)
June 1, 2011 - May 31, 2012Delivered high-impact copywriting and creative concepts across multiple agencies and brands; partnered with international clients and cross-functional teams to craft compelling campaigns.
Senior Copywriter at Ace Dayton’s Advertising, Singapore
January 1, 2003 - December 31, 2005Created strategic copy and campaigns for diverse categories, ensuring brand-consistent messaging and effective execution across media.
Creative Group Head at Saatchi & Saatchi, Singapore
June 1, 2011 - May 1, 2012Led creative teams, oversaw concept development and execution of multi-channel campaigns, mentored copywriters and art directors, and ensured brand consistency across projects.
Senior Freelance Copywriter at Singapore Agencies (Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bates/RedCell, BBDO, Euro RSCG, FCB, Grey Worldwide, Iris, Leo Burnett, Lowe & Partners, Saatchi & Saatchi, Publicis, Y&R)
January 1, 2005 - May 1, 2011Freelance copywriter across leading agencies; crafted compelling copy for a wide range of clients, spanning automotive, consumer electronics, finance and healthcare; collaborated on high-profile campaigns and maintained consistency with client brands.
Senior Copywriter at SS C & B Lintas, Mumbai
January 1, 1995 - January 1, 1997Produced persuasive copy for advertising campaigns across categories; contributed to overall campaign concepts.
Senior Freelance Copywriter at Singapore Agencies (Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bates/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide)
January 1, 2005 - May 1, 2011Delivered copy and concept development across Singapore and India accounts; led multi-agency collaboration.
Copywriter at Publicis-Eureka, Singapore
January 1, 2001 - January 1, 2003Developed copy for campaigns across multiple brands.
Senior Freelance Creative at Singapore Agencies: JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman, Google
June 1, 2012 - PresentLed development of integrated creative solutions for clients across automotive, food & beverage, banking & insurance, beauty and healthcare. Collaborated with global agencies in Mumbai and Singapore. Delivered concept-driven campaigns and compelling copy under tight deadlines.
Creative Group Head at Singapore Agency Saatchi & Saatchi
June 1, 2011 - May 1, 2012Led the creative group, guiding idea development and production for Saatchi & Saatchi clients. Supervised copywriting and design teams to deliver integrated campaigns.
Senior Freelance Copywriter at Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Batey/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide, iris, Leo Burnett, Lowe & Partners, M&C Saatchi, Publicis, Saatchi & Saatchi, Y&R
January 1, 2005 - May 1, 2011Created persuasive copy for a wide range of brands across multiple agencies, contributing to integrated campaigns and ensuring brand voice consistency.
Creative Group Head at Ogilvy & Mather, Mumbai
January 1, 1998 - January 1, 2001Led creative teams for key accounts, overseeing copy development and creative direction.
Senior Freelance Creative at Singapore Agencies (JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman; Google as client)
June 1, 2012 - PresentSenior freelance creative providing concept development and copy across leading Singapore agencies, collaborating with global clients including Google.
Senior Freelance Copywriter at Singapore Agencies (Ogilvy, JWT, Bates, McCann Worldwide, McCann Healthcare, Bates/RedCell, BBDO, Euro RSCG, Grey Worldwide, Iris, Leo Burnett, Lowe & Partners, McCann, Saatchi & Saatchi, Y&R)
January 1, 2005 - May 31, 2011Senior freelance copywriter across multiple Singapore agencies, contributing strategic concepts and copy for a wide range of brands.
Senior Copywriter at Ace Dayton's Advertising
January 1, 2003 - December 31, 2005Senior Copywriter delivering compelling copy for Singapore clients across diverse categories.
Copywriter at Publicis - Eureka
January 1, 2001 - December 31, 2003Copywriter developing creative concepts and copy for Singapore campaigns.
Creative Group Head at Contract Advertising
January 1, 1998 - December 31, 2001Creative Group Head overseeing copy and concept development for Mumbai clients.
Senior Copywriter at Ogilvy & Mather
January 1, 1997 - December 31, 1997Senior Copywriter developing concepts and copy for Mumbai brands.
Senior Copywriter at SSC & B Lintas
January 1, 1995 - December 31, 1997Senior Copywriter handling cross-category campaigns for Mumbai clients.
Copywriter at Advertising Avenues
January 1, 1993 - December 31, 1995Copywriter contributing to Mumbai-based campaigns across various categories.
Senior Freelance Creative at Singapore Agencies (JWT, Ogilvy, Arcade, DDB, Grey, Bates, BBDO, Wunderman) — Client work for Google
June 1, 2012 - PresentResponsible for creating strategically sound, integrated creative solutions across multiple markets. Developed original, engaging copy for automotive, food & beverage, banking & insurance, beauty and healthcare categories. Worked with brands including Red Bull, Estée Lauder, Nokia, American Express, Saab, Harley-Davidson, and Singapore Tourism Board. Known for thriving under tight deadlines, delivering high-quality content and collaborating across global teams.
Creative Group Head at Saatchi & Saatchi (Singapore)
June 1, 2011 - May 31, 2012Led a multi-discipline creative team across key accounts; oversaw campaigns from concept to execution; ensured high-quality copy and creative output.
Senior Freelance Copywriter at Singapore Agencies including Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bates/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide, Iris, Leo Burnett, Lowe & Partners, M&C Saatchi, Publicis, Saatchi & Saatchi, Y&R
January 1, 2005 - May 31, 2011Provided copy and conceptual support across a broad spectrum of brands and categories; collaborated with creative leads to craft compelling campaigns and messaging.
Senior Copywriter at S S C & B Lintas, Mumbai
January 1, 1995 - December 31, 1997Led copywriting for multiple campaigns; contributed to concept development and brand voice.
Senior Freelance Creative at JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman, Google (Singapore)
June 1, 2012 - PresentLed and contributed to strategic, integrated campaigns for a range of clients, collaborating with global teams to deliver high-impact creative solutions across multiple sectors.
Senior Freelance Copywriter at Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Bates/RedCell, BBDO, Euro RSCG, FCB, Grey Worldwide, Iris, Leo Burnett, Lowe & Partners, McCann, Saatchi & Saatchi, Y&R
January 1, 2005 - May 1, 2011Delivered strategic copywriting and concept development for multiple agencies across automotive, FMCG, finance, healthcare, and more; managed tight deadlines and multi-market briefs.
Senior Copy Writer at S S C & B Lintas, Mumbai
January 1, 1995 - January 1, 1997Developed copywriting and concept development; contributed to multi-channel campaigns.
Copy Writer at Advertising Avenues, Mumbai
January 1, 1993 - January 1, 1995Early career copywriter; contributed to creation of brand messages for clients.
Education
Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - October 29, 2025Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - November 21, 2025Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - December 23, 2025Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 21, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 21, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 21, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 21, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 22, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 22, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 24, 2026Bachelor of Arts – English Literature at Sophia College
January 11, 2030 - January 24, 2026Qualifications
Bachelor of Arts – English Literature, Sophia College
January 11, 2030 - January 22, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Other, Education, Financial Services, Healthcare, Telecommunications
Experience Level
Expert
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Intermediate
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