I'm James George Walter, a hard-working, results-driven PR and communications professional with over 15 years’ experience in managing and implementing multi-sector B2B and B2C PR campaigns across London and Edinburgh, working both agency-side and client-side. In 2008 I founded Candid Media, a PR consultancy based in Edinburgh, to help Scottish SMEs and start-ups raise awareness and achieve growth. I specialise in PR strategy, planning, media relations, reputation management and external communications, and I’ve built networks across charities, renewable energy, hotels and hospitality, travel and tourism, training and education, recruitment, and rural industries. I’m passionate about delivering measurable results through strategic partnerships, thoughtful messaging, and engaging creative campaigns.…I'm James George Walter, a hard-working, results-driven PR and communications professional with over 15 years’ experience in managing and implementing multi-sector B2B and B2C PR campaigns across London and Edinburgh, working both agency-side and client-side. In 2008 I founded Candid Media, a PR consultancy based in Edinburgh, to help Scottish SMEs and start-ups raise awareness and achieve growth. I specialise in PR strategy, planning, media relations, reputation management and external communications, and I’ve built networks across charities, renewable energy, hotels and hospitality, travel and tourism, training and education, recruitment, and rural industries. I’m passionate about delivering measurable results through strategic partnerships, thoughtful messaging, and engaging creative campaigns.WWWW…