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Hi, I'm Alan Rodriguez, a Marketing Specialist with a passion for education and growth. I help organizations attract and enroll students through data-driven campaigns across Meta, TikTok, email, and SMS, while keeping brand voice consistent and authentic. Over the past few years I've built and optimized lead generation funnels, created content, managed social media, and collaborated with vendors to maximize ROI. Outside work I enjoy learning new marketing tech and sharing insights with teammates to drive measurable results.…Hi, I'm Alan Rodriguez, a Marketing Specialist with a passion for education and growth. I help organizations attract and enroll students through data-driven campaigns across Meta, TikTok, email, and SMS, while keeping brand voice consistent and authentic. Over the past few years I've built and optimized lead generation funnels, created content, managed social media, and collaborated with vendors to maximize ROI. Outside work I enjoy learning new marketing tech and sharing insights with teammates to drive measurable results.

Alan Rodriguez

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Hi, I'm Alan Rodriguez, a Marketing Specialist with a passion for education and growth. I help organizations attract and enroll students through data-driven campaigns across Meta, TikTok, email, and SMS, while keeping brand voice consistent and authentic. Over the past few years I've built and optimized lead generation funnels, created content, managed social media, and collaborated with vendors to maximize ROI. Outside work I enjoy learning new marketing tech and sharing insights with teammates to drive measurable results.…Hi, I'm Alan Rodriguez, a Marketing Specialist with a passion for education and growth. I help organizations attract and enroll students through data-driven campaigns across Meta, TikTok, email, and SMS, while keeping brand voice consistent and authentic. Over the past few years I've built and optimized lead generation funnels, created content, managed social media, and collaborated with vendors to maximize ROI. Outside work I enjoy learning new marketing tech and sharing insights with teammates to drive measurable results.

Available to hire

Hi, I’m Alan Rodriguez, a Marketing Specialist with a passion for education and growth. I help organizations attract and enroll students through data-driven campaigns across Meta, TikTok, email, and SMS, while keeping brand voice consistent and authentic.

Over the past few years I’ve built and optimized lead generation funnels, created content, managed social media, and collaborated with vendors to maximize ROI. Outside work I enjoy learning new marketing tech and sharing insights with teammates to drive measurable results.

Skills

Experience Level

Expert

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Expert

DaVinci Resolve Studio

Expert

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Expert

Language

English

Fluent

Work Experience

Marketing Specialist at International Education Corporation

August 1, 2023 - October 29, 2025

Managed high-intent lead generation campaigns on Meta and TikTok, increasing student enrollment by 30%; developed automated email marketing strategies resulting in a 25% enrollment lift; launched SMS marketing achieving a 20% enrollment lift; oversaw social media creatives for paid campaigns and collaboration with external vendors, leading to a 40% increase in lead conversion and ROI.

Marketing Assistant at Aiya America Inc.

August 1, 2023 - August 1, 2023

Managed social media platforms (Meta, Instagram, TikTok, Pinterest, LinkedIn); created targeted paid social campaigns across Meta, Pinterest, and LinkedIn; executed email marketing initiatives and newsletters with A/B testing; oversaw influencer marketing; utilized data-driven strategies to optimize ad creative, targeting, and budget allocation to boost conversions and ROI.

Public Relations Assistant at De Waal & Associates

January 1, 2021 - January 1, 2021

Created social media content, engaging videos, and targeted email campaigns; refined press releases; managed PR materials, calendars, and media lists; conducted media outreach to expand opportunities for client visibility and engagement.

Marketing Assistant at Aiya America Inc.

April 1, 2021 - August 1, 2023

Managed all social media platforms (Meta, Instagram, TikTok, Pinterest, LinkedIn), upholding brand identity, creating strategies, and driving a 30% increase in brand awareness YoY. Created targeted paid social media ad campaigns across Meta, Pinterest, and LinkedIn resulting in 42% growth YoY. Executed email marketing initiatives, newsletter composition, A/B testing, increased open and click-through rates by 100% MoM. Oversaw and implemented influencer marketing for TikTok and Instagram increasing followers by 32% on TikTok and 65% on Instagram. Utilized data-driven strategies to optimize ad creative, targeting, and budget allocation, resulting in a significant increase in conversions and enhanced ROI.

Public Relations Assistant at De Waal & Associates

January 1, 2020 - January 1, 2021

Created social media content, engaging videos, and targeted email campaigns. Refined press releases to ensure they were polished and aligned with client objectives. Managed all PR materials, calendars, and media lists. Conducted media outreach to expand opportunities for client visibility and engagement.