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I’m a strategic communications and media professional with many years of experience leading high-impact campaigns, stakeholder engagement, and reputation management initiatives. I translate complex policy and advocacy messages into clear narratives for diverse audiences, nurture journalist relationships, and drive strategic outcomes across internal and external stakeholders in government and multicultural sectors. I’ve led teams and projects in global, cross-cultural, high-pressure environments. My focus is on human-centred storytelling, crisis response, and multi-platform campaigns—from speeches and media releases to digital and print publications—designed to educate, inspire, and build trust with communities and stakeholders.…I’m a strategic communications and media professional with many years of experience leading high-impact campaigns, stakeholder engagement, and reputation management initiatives. I translate complex policy and advocacy messages into clear narratives for diverse audiences, nurture journalist relationships, and drive strategic outcomes across internal and external stakeholders in government and multicultural sectors. I’ve led teams and projects in global, cross-cultural, high-pressure environments. My focus is on human-centred storytelling, crisis response, and multi-platform campaigns—from speeches and media releases to digital and print publications—designed to educate, inspire, and build trust with communities and stakeholders.

Mary Sinanidis

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I’m a strategic communications and media professional with many years of experience leading high-impact campaigns, stakeholder engagement, and reputation management initiatives. I translate complex policy and advocacy messages into clear narratives for diverse audiences, nurture journalist relationships, and drive strategic outcomes across internal and external stakeholders in government and multicultural sectors. I’ve led teams and projects in global, cross-cultural, high-pressure environments. My focus is on human-centred storytelling, crisis response, and multi-platform campaigns—from speeches and media releases to digital and print publications—designed to educate, inspire, and build trust with communities and stakeholders.…I’m a strategic communications and media professional with many years of experience leading high-impact campaigns, stakeholder engagement, and reputation management initiatives. I translate complex policy and advocacy messages into clear narratives for diverse audiences, nurture journalist relationships, and drive strategic outcomes across internal and external stakeholders in government and multicultural sectors. I’ve led teams and projects in global, cross-cultural, high-pressure environments. My focus is on human-centred storytelling, crisis response, and multi-platform campaigns—from speeches and media releases to digital and print publications—designed to educate, inspire, and build trust with communities and stakeholders.

Available to hire

I’m a strategic communications and media professional with many years of experience leading high-impact campaigns, stakeholder engagement, and reputation management initiatives. I translate complex policy and advocacy messages into clear narratives for diverse audiences, nurture journalist relationships, and drive strategic outcomes across internal and external stakeholders in government and multicultural sectors.

I’ve led teams and projects in global, cross-cultural, high-pressure environments. My focus is on human-centred storytelling, crisis response, and multi-platform campaigns—from speeches and media releases to digital and print publications—designed to educate, inspire, and build trust with communities and stakeholders.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Communications Manager at National Disability Insurance Agency (NDIA)

September 1, 2024 - October 30, 2025

Led high-impact communications aligned with legislative rollout, creating inclusive resources for participants and providers, and delivered a 15% uplift in webinars; developed a forward-looking, human-centred strategy for Home and Living reforms; created surveys and evaluation tools to improve feedback by 30%.

Assistant Director at Department of Health and Aged Care

July 31, 2024 - July 31, 2024

Spearheaded strategic communications promoting stewardship, increasing stakeholder engagement by 20%; championed Human-Centred Design to enhance communication strategies; developed regional office expansion communications enabling nine new offices.

Head of Publications / Communications Accounts Leader at Frankston City Council

August 31, 2023 - August 31, 2023

Led communications for major projects and publications, improving stakeholder engagement by 15%; produced collateral for high-level community projects with strong risk mitigation and branding; overhauled publications and website, reduced media releases by 50% while boosting media presence and engaging younger audiences.

Senior Communications Advisor at Australia Skills Quality Authority (ASQA)

May 31, 2022 - May 31, 2022

Launched Pathways and Perspectives thought leadership; promoted insights papers; helped introduce self-assurance as a compliance method; applied Human-Centred Design to double stakeholder engagement in focus groups.

Editor at Neos Kosmos / Ethnic Publications

December 31, 2022 - December 31, 2022

Drove fivefold audience growth, revitalised social media, and built a thriving publication through leadership and community engagement; set editorial agenda across print, online and social; launched the first newsletter and a subscription model, elevating quality across editions.