Available to hire
Hi, I’m Vethini Sanmugam, a Creative Business Executive who blends branding, design, and multimedia production to help brands grow. I enjoy turning ideas into visuals that captivate audiences and support business goals.
With 11+ years across Singapore, Malaysia, and beyond, I’ve led end-to-end campaigns, built strong client relationships, and steered cross-functional teams to deliver on time and within budget. I love balancing creative exploration with practical strategy to achieve measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Tamil
Fluent
Malay
Intermediate
Work Experience
Creative Business Executive at Industrial Links Int. Pte. Ltd
January 1, 2025 - October 30, 2025Led 30+ end-to-end branding and marketing campaigns across Malaysia & Singapore, boosting brand visibility and customer engagement by 30%. Designed cross-functional marketing assets (presentations, packaging, promotional content) supporting launches worth up to SGD 500K. Streamlined vendor management and budgets to ensure campaigns were delivered on time and within scope.
Graphic Designer at Lighthouse Independent Media Pte. Ltd
December 31, 2024 - December 31, 2024Developed event branding and day-of assets (awards, conferences, sponsor collaterals, stage backdrops, digital screens), ensuring creative excellence and brand consistency under tight deadlines.
Freelance Creative Director at i-VES Graphique
January 1, 2016 - October 30, 2025Built and managed a creative brand serving SMEs and individuals, delivering 200+ customized branding, packaging, and design projects. Produced digital/print assets that increased client visibility by 35% and maintained 95% client retention by delivering high-quality, tailored multimedia solutions.
Multimedia Artist & Animator at Ultra Supplies
January 1, 2023 - October 30, 2025Produced 25+ corporate animations and video content for training and campaigns, improving learner engagement by 20%. Enhanced visual communication by creating motion graphics aligned with client branding.
Graphic Designer at RAMSSOL Group
December 31, 2022 - December 31, 2022Delivered social media campaigns and HR event branding, achieving a 25% growth in digital engagement. Designed branded materials to strengthen corporate identity across digital and print. Coordinated with cross-functional teams to ensure consistent brand execution.
Graphic Designer at Dr.Kong
December 31, 2020 - December 31, 2020Designed promotional graphics and in-store branding for 50+ retail campaigns. Increased sales conversion by 15% through improved product-focused visuals. Developed creative assets that elevated customer in-store experience.
Graphic Designer at Wealth Mentors
December 31, 2020 - December 31, 2020Designed marketing collaterals and print assets for financial training workshops. Produced 50+ campaign materials that improved event sign-ups by 20%. Ensured visual consistency across brochures, flyers, and digital assets.
Graphic Designer (Internship) at Jabatan Ketua Menteri Melaka
December 31, 2019 - December 31, 2019Supported government awareness campaigns by designing posters, brochures, and presentation visuals. Gained hands-on exposure to official design standards and protocols.
Graphic Designer at Lighthouse Independent Media Pte. Ltd
January 1, 2023 - January 1, 2024Developed event branding and day-of assets (awards, conferences, sponsor collaterals, stage backdrops, digital screens), ensuring creative excellence and brand consistency under tight deadlines.
Graphic Designer at RAMSSOL Group
January 1, 2021 - January 1, 2022Delivered social media campaigns and HR event branding, achieving a 25% growth in digital engagement.
Graphic Designer at Wealth Mentors
January 1, 2019 - January 1, 2020Designed marketing collaterals and print assets for financial training workshops. Produced 50+ campaign materials that improved event sign-ups by 20%.
Education
Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - January 1, 2027Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - October 30, 2025Certificate in Multimedia Interactive & Animator at Accellskill Academy
January 1, 2016 - October 30, 2025Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - February 21, 2026Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - February 21, 2026Certificate in Multimedia Interactive & Animator at Accellskill Academy
January 1, 2016 - February 21, 2026Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - January 1, 2027Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - January 1, 2018Qualifications
Digital Selling & Online Marketing
January 1, 2020 - December 31, 2020Advertising & Marketing Management
January 1, 2021 - December 31, 2021Content Marketing Masterclass
January 1, 2022 - December 31, 2022Copywriting
January 1, 2022 - December 31, 2022Marketing Psychology
January 1, 2022 - December 31, 2022Social Media Marketing Mastery
January 1, 2022 - December 31, 2022DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - December 31, 2024The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - December 31, 2024Creative Thinking
January 1, 2021 - December 31, 2021Emotional Intelligence
January 1, 2021 - December 31, 2021Agile Principles & Methodologies
January 1, 2021 - December 31, 2021Digital Selling & Online Marketing
January 1, 2020 - February 21, 2026Advertising & Marketing Management
January 1, 2021 - February 21, 2026Cinema 4D Masterclass
January 1, 2022 - February 21, 2026Business Branding
January 1, 2022 - February 21, 2026Content Marketing Masterclass
January 1, 2022 - February 21, 2026Copywriting
January 1, 2022 - February 21, 2026Marketing Psychology
January 1, 2022 - February 21, 2026Social Media Marketing Mastery
January 1, 2022 - February 21, 2026DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - February 21, 2026The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - February 21, 2026Creative Thinking
January 1, 2021 - February 21, 2026Emotional Intelligence
January 1, 2021 - February 21, 2026Agile Principles & Methodologies
January 1, 2021 - February 21, 2026Digital Selling & Online Marketing
January 1, 2020 - January 1, 2020Advertising & Marketing Management
January 1, 2021 - January 1, 2021Cinema 4D Masterclass
January 1, 2022 - January 1, 2022Business Branding
January 1, 2022 - January 1, 2022Content Marketing Masterclass
January 1, 2022 - January 1, 2022Copywriting
January 1, 2022 - January 1, 2022Marketing Psychology
January 1, 2022 - January 1, 2022Social Media Marketing Mastery
January 1, 2022 - January 1, 2022DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - January 1, 2024The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Government, Software & Internet, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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