Hi, I’m Vethini Sanmugam, a Creative Business Executive who blends branding, design, and multimedia production to help brands grow. I enjoy turning ideas into visuals that captivate audiences and support business goals. With 11+ years across Singapore, Malaysia, and beyond, I’ve led end-to-end campaigns, built strong client relationships, and steered cross-functional teams to deliver on time and within budget. I love balancing creative exploration with practical strategy to achieve measurable impact.

Vethini Sanmugam

Hi, I’m Vethini Sanmugam, a Creative Business Executive who blends branding, design, and multimedia production to help brands grow. I enjoy turning ideas into visuals that captivate audiences and support business goals. With 11+ years across Singapore, Malaysia, and beyond, I’ve led end-to-end campaigns, built strong client relationships, and steered cross-functional teams to deliver on time and within budget. I love balancing creative exploration with practical strategy to achieve measurable impact.

Available to hire

Hi, I’m Vethini Sanmugam, a Creative Business Executive who blends branding, design, and multimedia production to help brands grow. I enjoy turning ideas into visuals that captivate audiences and support business goals.

With 11+ years across Singapore, Malaysia, and beyond, I’ve led end-to-end campaigns, built strong client relationships, and steered cross-functional teams to deliver on time and within budget. I love balancing creative exploration with practical strategy to achieve measurable impact.

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Language

English
Fluent
Tamil
Fluent
Malay
Intermediate

Work Experience

Creative Business Executive at Industrial Links Int. Pte. Ltd
January 1, 2025 - October 30, 2025
Led 30+ end-to-end branding and marketing campaigns across Malaysia & Singapore, boosting brand visibility and customer engagement by 30%. Designed cross-functional marketing assets (presentations, packaging, promotional content) supporting launches worth up to SGD 500K. Streamlined vendor management and budgets to ensure campaigns were delivered on time and within scope.
Graphic Designer at Lighthouse Independent Media Pte. Ltd
December 31, 2024 - December 31, 2024
Developed event branding and day-of assets (awards, conferences, sponsor collaterals, stage backdrops, digital screens), ensuring creative excellence and brand consistency under tight deadlines.
Freelance Creative Director at i-VES Graphique
January 1, 2016 - October 30, 2025
Built and managed a creative brand serving SMEs and individuals, delivering 200+ customized branding, packaging, and design projects. Produced digital/print assets that increased client visibility by 35% and maintained 95% client retention by delivering high-quality, tailored multimedia solutions.
Multimedia Artist & Animator at Ultra Supplies
January 1, 2023 - October 30, 2025
Produced 25+ corporate animations and video content for training and campaigns, improving learner engagement by 20%. Enhanced visual communication by creating motion graphics aligned with client branding.
Graphic Designer at RAMSSOL Group
December 31, 2022 - December 31, 2022
Delivered social media campaigns and HR event branding, achieving a 25% growth in digital engagement. Designed branded materials to strengthen corporate identity across digital and print. Coordinated with cross-functional teams to ensure consistent brand execution.
Graphic Designer at Dr.Kong
December 31, 2020 - December 31, 2020
Designed promotional graphics and in-store branding for 50+ retail campaigns. Increased sales conversion by 15% through improved product-focused visuals. Developed creative assets that elevated customer in-store experience.
Graphic Designer at Wealth Mentors
December 31, 2020 - December 31, 2020
Designed marketing collaterals and print assets for financial training workshops. Produced 50+ campaign materials that improved event sign-ups by 20%. Ensured visual consistency across brochures, flyers, and digital assets.
Graphic Designer (Internship) at Jabatan Ketua Menteri Melaka
December 31, 2019 - December 31, 2019
Supported government awareness campaigns by designing posters, brochures, and presentation visuals. Gained hands-on exposure to official design standards and protocols.
Graphic Designer at Lighthouse Independent Media Pte. Ltd
January 1, 2023 - January 1, 2024
Developed event branding and day-of assets (awards, conferences, sponsor collaterals, stage backdrops, digital screens), ensuring creative excellence and brand consistency under tight deadlines.
Graphic Designer at RAMSSOL Group
January 1, 2021 - January 1, 2022
Delivered social media campaigns and HR event branding, achieving a 25% growth in digital engagement.
Graphic Designer at Wealth Mentors
January 1, 2019 - January 1, 2020
Designed marketing collaterals and print assets for financial training workshops. Produced 50+ campaign materials that improved event sign-ups by 20%.

Education

Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - January 1, 2027
Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - October 30, 2025
Certificate in Multimedia Interactive & Animator at Accellskill Academy
January 1, 2016 - October 30, 2025
Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - February 21, 2026
Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - February 21, 2026
Certificate in Multimedia Interactive & Animator at Accellskill Academy
January 1, 2016 - February 21, 2026
Master of Business Administration (MBA) at Universiti Teknologi Malaysia (UTM)
January 1, 2025 - January 1, 2027
Diploma in Multimedia Interactive at Institut Latihan Perindustrian Kuala Langat (ILP)
January 1, 2018 - January 1, 2018

Qualifications

Digital Selling & Online Marketing
January 1, 2020 - December 31, 2020
Advertising & Marketing Management
January 1, 2021 - December 31, 2021
Content Marketing Masterclass
January 1, 2022 - December 31, 2022
Copywriting
January 1, 2022 - December 31, 2022
Marketing Psychology
January 1, 2022 - December 31, 2022
Social Media Marketing Mastery
January 1, 2022 - December 31, 2022
DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - December 31, 2024
The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - December 31, 2024
Creative Thinking
January 1, 2021 - December 31, 2021
Emotional Intelligence
January 1, 2021 - December 31, 2021
Agile Principles & Methodologies
January 1, 2021 - December 31, 2021
Digital Selling & Online Marketing
January 1, 2020 - February 21, 2026
Advertising & Marketing Management
January 1, 2021 - February 21, 2026
Cinema 4D Masterclass
January 1, 2022 - February 21, 2026
Business Branding
January 1, 2022 - February 21, 2026
Content Marketing Masterclass
January 1, 2022 - February 21, 2026
Copywriting
January 1, 2022 - February 21, 2026
Marketing Psychology
January 1, 2022 - February 21, 2026
Social Media Marketing Mastery
January 1, 2022 - February 21, 2026
DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - February 21, 2026
The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - February 21, 2026
Creative Thinking
January 1, 2021 - February 21, 2026
Emotional Intelligence
January 1, 2021 - February 21, 2026
Agile Principles & Methodologies
January 1, 2021 - February 21, 2026
Digital Selling & Online Marketing
January 1, 2020 - January 1, 2020
Advertising & Marketing Management
January 1, 2021 - January 1, 2021
Cinema 4D Masterclass
January 1, 2022 - January 1, 2022
Business Branding
January 1, 2022 - January 1, 2022
Content Marketing Masterclass
January 1, 2022 - January 1, 2022
Copywriting
January 1, 2022 - January 1, 2022
Marketing Psychology
January 1, 2022 - January 1, 2022
Social Media Marketing Mastery
January 1, 2022 - January 1, 2022
DALL·E: Creative Process and the Art of Prompting
January 1, 2024 - January 1, 2024
The Future of Workforce Learning: AI-Powered Personalization
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Government, Software & Internet, Travel & Hospitality, Other