As a PR, communications and events professional with over 15 years in the luxury sector, I craft strategic storytelling and creative campaigns that elevate brand presence across international markets. I thrive in high-pressure environments, leading multidisciplinary teams to deliver polished, on-brand experiences, digital campaigns, and media relations that drive measurable results. Fluent in French and English, I bring adaptability and a results-driven approach to every project, maintaining the standards of luxury and excellence. I enjoy building strong client partnerships and mentoring teams to ensure elegant, structured outcomes across campaigns from PR to experiential events.

Megan Kohler

As a PR, communications and events professional with over 15 years in the luxury sector, I craft strategic storytelling and creative campaigns that elevate brand presence across international markets. I thrive in high-pressure environments, leading multidisciplinary teams to deliver polished, on-brand experiences, digital campaigns, and media relations that drive measurable results. Fluent in French and English, I bring adaptability and a results-driven approach to every project, maintaining the standards of luxury and excellence. I enjoy building strong client partnerships and mentoring teams to ensure elegant, structured outcomes across campaigns from PR to experiential events.

Available to hire

As a PR, communications and events professional with over 15 years in the luxury sector, I craft strategic storytelling and creative campaigns that elevate brand presence across international markets. I thrive in high-pressure environments, leading multidisciplinary teams to deliver polished, on-brand experiences, digital campaigns, and media relations that drive measurable results.

Fluent in French and English, I bring adaptability and a results-driven approach to every project, maintaining the standards of luxury and excellence. I enjoy building strong client partnerships and mentoring teams to ensure elegant, structured outcomes across campaigns from PR to experiential events.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

French
Fluent
English
Fluent

Work Experience

Project Manager at ActuaFilms –A2P Agency
August 1, 2021 - August 1, 2021
Led projects spanning event management, digital strategy, and client relations for prestigious clients including GPHG, Geneva Motor Show, Girard-Perregaux, Watches and Wonders, Audemars Piguet, Jaeger-LeCoultre, and Vacheron Constantin. Managed end-to-end social media operations and live content production for high-profile events, coordinating multidisciplinary teams to ensure quality, consistency, and on-time delivery. Demonstrated strength in strategic planning, client consulting, and developing customized content and event solutions aligned with brand expectations and audience engagement goals.
Founder at Apex Management
June 1, 2021 - October 30, 2025
Founded a full-service PR, communications, event & content creation agency. Led integrated solutions across brand positioning, social media strategy, content creation, and experiential events. Trusted by high-profile clients including the Geneva Motor Show, Sébastien Buemi, Rolls-Royce, Bentley, Audi, McLaren, Klausen, The Swiss Collector, IWCSchaffhausen and AutoScout24. Recognized for designing innovative marketing strategies and orchestrating complex, high-visibility campaigns with precision, impact, and alignment to clients’ goals.
Marketing and Events Coordinator / Automotive Tester at Revue Automobile
January 1, 2017 - January 1, 2017
Managed key events, sponsorships, and marketing campaigns including flagship projects such as the Geneva Motor Show and the Automobil Revue catalog. Conducted comprehensive vehicle testing and delivered in-depth reports to support editorial and promotional content. Served as editor of the 'LadiesDrive' section, curating tailored automotive content and coordinating test drives to engage female leadership with relevant and compelling storytelling.
Supervisor of the Honda booth at the Geneva International Motor Show (GIMS) at Honda Booth, Geneva Motor Show
December 31, 2016 - December 31, 2016
Oversaw end-to-end planning and execution of Honda’s presence at GIMS, including budget oversight, vehicle selection, logistics, booth installation, and media accreditation. Managed all operational aspects of the event—from press days and conferences to public access, catering, and executive meetings—ensuring a seamless guest and media experience. Led HR coordination for a team of 20–25 hostesses and product specialists, ensuring clear communication, efficient scheduling, and high-quality brand representation.
PR and Events Coordinator at Honda Motor Europe, Swiss Branch
June 1, 2016 - June 1, 2016
Coordinated PR and events, managed the press fleet and vehicle logistics for media events, test drives, and international press launches. Led sponsorship activations, oversaw the creation and distribution of press releases, and secured broad media coverage. Managed budgets for high-profile initiatives and collaborated with the European PR team to align cross-border campaigns; organized events linked to major motorsport series (WTCC and MotoGP).
Content Lead / Project Lead at Actua Films – A2P Agency
November 1, 2017 - June 1, 2021
Led integrated projects across event management, digital strategy, and client relations for prestigious brands including GPHG, Geneva Motor Show, Girard-Perregaux, Watches and Wonders, Audemars Piguet, Jaeger-LeCoultre, and Vacheron Constantin. Directed full-scale social media and live content production, supervising cross-functional teams (camera, editing, lighting, streaming) to ensure brand consistency, quality, and timely delivery for high-profile events. Developed strategic plans and bespoke content solutions, providing client consulting and aligning each project with brand identity and audience engagement objectives.
Marketing and Events Coordinator / Automotive Tester at Revue Automobile
November 1, 2016 - April 1, 2017
Oversaw major events marketing campaigns, leading flagship projects such as the Geneva Motor Show and the Automobil Revue catalog. Conducted detailed vehicle testing and produced analytical reports to enhance editorial features and promotional initiatives. Edited and managed the 'Ladies Drive' section, curating gender-focused automotive content and coordinating test drives to engage and grow a female readership.
Coordinator PR and Events at Honda Motor Europe
August 1, 2010 - July 1, 2016
Managed PR and event operations within Honda’s Automotive, Motorbike & Corporate division, coordinating international media launches and test drives, sponsoring activations, press communications, and budget control across multiple markets. Led Honda’s presence at the Geneva International Motor Show (GIMS), including strategic planning, vehicle selection, booth setup, media relations, and executive coordination. Directed cross-functional event teams (20–25 staff) to ensure brand representation and exceptional guest experiences during high-profile events.
Apprentice (Multidisciplinary) at Honda Motor Europe
January 1, 2010 - December 31, 2013
Completed a multidisciplinary apprenticeship program, rotating through core departments including Sales, After-Sales, Workshop, Accounting, Marketing, and Public Relations; supported marketing and PR initiatives, press fleet coordination, event planning and brand representation at major industry events such as the Geneva Motor Show.
Head of Content & Events at Actua Films – A2P Agency
November 1, 2017 - June 30, 2021
Led integrated projects across event management, digital strategy, and client relations for prestigious brands; directed full-scale social media and live content production, supervising cross-functional teams to ensure brand consistency, quality and timely delivery for high-profile events; developed strategic plans and bespoke content solutions aligning each project with brand identity and audience engagement objectives.
Coordinator PR and Events at Honda Motor Europe, Geneva
August 1, 2010 - July 31, 2016
Managed PR and event operations within Honda’s Automotive, Motorbike & Corporate division; managed press fleet, coordinated international media launches and test drives; oversaw sponsorship activations, press communications, and budget control across multiple markets. Led Honda’s full-scale presence at the Geneva International Motor Show (GIMS), including strategic planning, logistics, vehicle selection, booth setup, media relations and executive coordination; directed cross-functional event teams (20–25 hostesses and product specialists) to ensure consistent brand representation and operational excellence.
Apprentice at Honda Motor Europe
January 1, 2010 - December 31, 2013
Completed a multidisciplinary apprenticeship program rotating through Sales, After-Sales, Workshop, Accounting, Marketing and Public Relations; supported press fleet coordination, event planning, and brand representation at major industry events such as the Geneva International Motor Show.

Education

Certificate of Business (CFC) in Automotive Industry at EPCN, Nyon
January 1, 2013 - December 31, 2013
Language immersion at Crescent stables, Vancouver, Canada
January 1, 2008 - December 31, 2008
Certificate of Business (CFC) at Nyon
January 1, 2013 - December 31, 2013
Language immersion at Vancouver, Canada
January 1, 2008 - December 31, 2008
Certificate Marketing Strategy in the Digital Age at IMD
June 1, 2026 - August 31, 2026
Certificate of Business (CFC) at Nyon
January 1, 2013 - December 31, 2013
Language Immersion at Vancouver, Canada
January 1, 2008 - December 31, 2008

Qualifications

Certificate of Business (CFC) in Automotive Industry
January 1, 2013 - December 31, 2013
IMD Certificate Marketing Strategy in the Digital Age
June 1, 2026 - March 9, 2026
IMD Certificate Marketing Strategy in the Digital Age
June 1, 2026 - August 31, 2026
Certificate of Business (CFC)
January 1, 2013 - December 31, 2013
Language Immersion
January 1, 2008 - December 31, 2008

Industry Experience

Media & Entertainment, Transportation & Logistics, Professional Services, Other, Manufacturing, Retail, Consumer Goods